---
title: "Products — chicken wrapped dog treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-wrapped-dog-treats/products"
last_updated: "2026-07-21T21:53:12.164Z"
locale: en
meta:
  description: "Niche score 52/100 · $438K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $438K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — chicken wrapped dog treats - Flapen"
---

# **chicken wrapped dog treats**

**Worth a look**

Shows searches that convert (19.8% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 57Growth 21Conversion 100Competition 54Returns 100Price range 67Avg price 80Brand share 12Review moat 24Quality gap 25

**Conversion**

**Incredible****19.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.03**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.83–$33.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$438K**

$438K/yr · 130K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,225.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand