---
title: "Products — chicken scratch - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-scratch/products"
last_updated: "2026-07-21T20:33:04.314Z"
locale: en
meta:
  description: "Niche score 53/100 · $377K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $377K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — chicken scratch - Flapen"
---

# **chicken scratch**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 54Growth 30Conversion 91Competition 24Returns 100Price range 88Avg price 95Brand share 21Review moat 59Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.14**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$10.92–$59.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,126.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$377K**

$377K/yr · 136K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand