---
title: "Chicken Scratch — $377K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-scratch"
last_updated: "2026-07-22T20:49:04.210Z"
locale: en
meta:
description: "Niche score 53/100 · $377K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $377K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Scratch — $377K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken scratch**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 54Growth 30Conversion 91Competition 24Returns 100Price range 88Avg price 95Brand share 21Review moat 59Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$25.14**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.92–$59.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,126.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$377K**
$377K/yr · 136K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken scratch is a $377K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken scratch market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$377K–$503K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**15**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**5%**
- Manna Pro59% - Premium Poultry10% - Love My Girls9% - LEACH GRAIN & MILLING CO.7% - AMERICAN CLASSIC7% - Nutrena3% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — +4.3% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-scratch/trend)
## **Top chicken scratch search terms**
- **chicken scratch**67K/yr+14.3%10.4% conv. - **chicken scratch for laying hens**14K/yr+64.1%8.9% conv. - **chicken scratch feed**22K/yr-37.4%7.3% conv. - **scratch grains for chickens**12K/yr-18.5%7.0% conv. - **chicken scratch feed 50 lb bag**6K/yr+31.5%3.0% conv. - **chicken scratch grains**5K/yr-28.4%6.8% conv. - **scratch for chickens**3K/yr-1.6%9.5% conv. - **scratch grains**3K/yr-3.3%5.1% conv. - **organic chicken scratch**3K/yr-14.8%6.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/chicken-scratch/search-terms)
## **Top chicken scratch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$75K30%$113K40%$151K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag**Manna Pro**$14.94**4.7★4,962 rev](https://www.amazon.com/dp/B01MRZIEHC) [2**Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag**Manna Pro**$14.37**4.6★2,381 rev](https://www.amazon.com/dp/B00AQ4BULI) [3**Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb**Manna Pro**$11.21**4.7★3,268 rev](https://www.amazon.com/dp/B0068MYE5Q) [4**Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs**Premium Poultry**$44.11**4.1★27 rev](https://www.amazon.com/dp/B0GRKH3TKB) [5**AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag**AMERICAN CLASSIC**$39.95**4.6★68 rev](https://www.amazon.com/dp/B0D1RLW8SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs**Premium Poultry**$44.11**27 rev4mo ago](https://www.amazon.com/dp/B0GRKH3TKB) [**Nutrena Hi Pro Scratch**Nutrena**$42.00**6 rev9mo ago](https://www.amazon.com/dp/B0FR3YL5GN) [**Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil**LEACH GRAIN & MILLING CO.**$20.78**83 rev1y ago](https://www.amazon.com/dp/B0FBLTF8W3) [**Pink Rose Organix Chicken Scratch Grain 40lbs - 13.5% Protein Non-GMO USDA Certified Organic Blend - Supports Digestion & Immune Health - Soy & Corn-Free**Pink Rose Organix**$59.94**13 rev1y ago](https://www.amazon.com/dp/B0F3JW4Y24) [**LEACH GRAIN & MILLING CO. Chicken Scratch 5 Lbs Natural Chicken Treats for Laying Hens - Healthy Whole Grains Chicken Food and Supplies for Daily Energy Growth & Digestive Health**LEACH GRAIN & MILLING CO.**$18.44**53 rev1y ago](https://www.amazon.com/dp/B0DW1738MP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs**Premium Poultry**$44.11**4.1★**▲ 231%**](https://www.amazon.com/dp/B0GRKH3TKB) [**Nutrena Hi Pro Scratch**Nutrena**$42.00**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FR3YL5GN) [**Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms**Love My Girls**$11.54**4.8★**▲ 91%**](https://www.amazon.com/dp/B0DD4DZMLD) [**Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)**Buff Clucks**$29.34**4.7★**▲ 29%**](https://www.amazon.com/dp/B0D76YHLYH) [**AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag**AMERICAN CLASSIC**$39.95**4.6★**▲ 14%**](https://www.amazon.com/dp/B0D1RLW8SY)
**~~View all trending →~~**
## **What buyers say about chicken scratch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Just like the name of the company the quality is premium”*
**Pet Friendly**14%
*“Great product, my hens love it”*
**Taste-Overall**12%
*“My chickens love these treats”*
**Smell**9%
*“Fresh smell”*
**Value For Money**8%
*“Great for the price”*
**Ingredients-Overall**6%
*“Natural ingredients encourage foraging and provide energy”*
**Freshness**6%
*“Clean and Fresh”*
**Advertised Vs Actual Product**4%
*“do the right thing”*
**Fun/Entertainment Experience**3%
*“It keeps them busy, happy, and adds enrichment to their day”*
**Ease Of Cleaning**3%
*“clean bottoms all winter”*
### **What buyers complain about **
**Value For Money**26%
*“It's a bit pricey”*
**Size-Overall**11%
*“It smalls like anise”*
**Contamination**8%
*“Had bugs in the bag”*
**Smell**6%
*“It doesnt smell good at all”*
**Taste-Overall**5%
*“Absolutely disgusting”*
**Ease Of Chewing/Swallowing**5%
*“Hard to eat”*
**Stale/Rotten/Spoiled**5%
*“Too Dusty and birds avoided it”*
**Color**4%
*“Their egg yolks are darker”*
**Quality-Overall**4%
*“The product's bag is of poor quality”*
**Ingredients-Overall**4%
*“not sure I trust the ingredients”*
### **Top return reasons **
**Smell**40%
**Size-Overall**40%
**Value For Money**20%
## **Common questions**
- **Is chicken scratch profitable to sell on Amazon United States?**
- The niche generates $377K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the chicken scratch niche?**
- 9 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in chicken scratch?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Contamination. The return rate is 0.0%.
- **What does it cost to enter the chicken scratch niche?**
- Listings span $10.92–$59.94; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.
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