---
title: "Chicken Neck — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-neck"
last_updated: "2026-07-21T20:41:36.719Z"
locale: en
meta:
description: "Niche score 49/100 · $76K/yr market · 49K searches/yr · $24.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $76K/yr market · 49K searches/yr · $24.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Neck — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken neck**
**Skip it**
A small market ($76K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 29Conversion 69Competition 21Returns 100Price range 68Avg price 95Brand share 19Review moat 91Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$24.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****175.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.96–$131.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$76K**
$76K/yr · 49K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken neck is a $76K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken neck market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$99K–$124K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#574**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- Fresh Is Best43% - Vital Essentials38% - Raw Paws5% - PAWUP4% - JADINGSFARM3% - Northwest Naturals2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
1K750Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-neck/trend)
## **Top chicken neck search terms**
- **chicken necks for dogs**12K/yr+6.1%5.6% conv. - **chicken neck**12K/yr-1.7%4.0% conv. - **chicken necks**9K/yr+18.3%6.2% conv. - **fresh is best**6K/yr+1.0%5.7% conv. - **chicken necks for cats**4K/yr+19.6%13.1% conv. - **fresh is best freeze dried cat food**3K/yr-7.5%6.1% conv. - **fresh is best cat food**2K/yr-38.9%5.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/chicken-neck/search-terms)
## **Top chicken neck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vital Essentials Freeze Dried Raw Chicken Necks Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 9 oz Bag**Vital Essentials**$28.58**4.6★245 rev](https://www.amazon.com/dp/B0CLYLXRRQ) [2**Fresh Is Best Freeze Dried Whole Chicken Necks for Dogs & Cats - Raw Crunchy Single Ingredient Dog Treats - High-Protein Dental Chews in Resealable Bag - Made in USA**Fresh Is Best**$18.60**4.4★662 rev](https://www.amazon.com/dp/B007TKTPAU) [3**Fresh Is Best Chicken Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Raw Chicken in Resealable Zipper Bag Made in the USA 8 oz**Fresh Is Best**$29.11**3.9★45 rev](https://www.amazon.com/dp/B077BWRV94) [4**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**4.1★19 rev](https://www.amazon.com/dp/B0G83C8PPL) [5**Fresh Is Best Freeze Dried Dog Treats - Raw Freeze Dried Chicken Breast for Dogs & Cats - Healthy Dog Training Treats in Resealable Zipper Bag - High-Protein Single Ingredient - Made in the USA**Fresh Is Best**$18.88**4.6★256 rev](https://www.amazon.com/dp/B007TKT01Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**19 rev3mo ago](https://www.amazon.com/dp/B0G83C8PPL) [**Chicken Neck Air-Chilled Organic**Meat (Suppliers May Vary)**$9.19**0 rev5mo ago](https://www.amazon.com/dp/B0GH1HYN71) [**Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)**BARKLEY'S PREMIUM . PURE . RAW**$10.32**6 rev7mo ago](https://www.amazon.com/dp/B0FVQR7WFK) [**JADINGSFARM Freeze-Dried Raw Chicken Necks Dogs Treats- Single Ingredient High Protein Training Treats & Dental Chews - Grain Free Gluten Free 6.5 oz (Chicken Necks)**JADINGSFARM**$14.94**18 rev9mo ago](https://www.amazon.com/dp/B0FND6CJ3Z) [**The New Zealand Natural Pet Food Co. - Air Dried WOOF Chicken Neck Treat - Mixer or Topper - Air Dried High Protein Natural Single Ingredient - 1.76oz**The New Zealand Natural Pet Food Co.**$11.81**34 rev1y ago](https://www.amazon.com/dp/B0F3Y3XCX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA**Vital Essentials**$5.96**4.1★**▲ 285%**](https://www.amazon.com/dp/B0G83C8PPL) [**Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)**BARKLEY'S PREMIUM . PURE . RAW**$10.32**4.6★**▲ 187%**](https://www.amazon.com/dp/B0FVQR7WFK) [**Chicken Neck Air-Chilled Organic**Meat (Suppliers May Vary)**$9.19**0.0★**▲ 155%**](https://www.amazon.com/dp/B0GH1HYN71) [**Fresh Is Best Beef Heart Fillets Freeze Dried Dog Treats Raw Freeze Dried Dog Food for Cats & Canines Training Treat in Resealable Zipper Bag Grass-fed & Finished Beef Made in the USA**Fresh Is Best**$17.54**4.6★**▲ 38%**](https://www.amazon.com/dp/B08573FK6X) [**Fresh Is Best Beef Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Beef in Resealable Zipper Bag Made in the USA 8 oz**Fresh Is Best**$27.07**4.2★**— 9%**](https://www.amazon.com/dp/B077BCJ5PG)
**~~View all trending →~~**
## **What buyers say about chicken neck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**38%
*“My doodle loves these”*
**Quality-Overall**24%
*“Good quality”*
**Taste-Overall**10%
*“My fur babies love, love, love these chicken necks”*
**Smell**6%
*“My 1yr old female cat loves smelling them”*
**Size-Overall**4%
*“These treats are a decent size”*
**Value For Money**3%
*“Worth every penny”*
**Moist/Dry**2%
*“airy as expected from freeze dried foods”*
**Weight Light**2%
*“They are light”*
**Ease Of Use**2%
*“easy to portion”*
**Fun/Entertainment Experience**2%
*“my dogs really enjoyed them”*
### **What buyers complain about **
**Smell**22%
*“Smelled bad”*
**Size-Overall**21%
*“Big for cats”*
**Quality-Overall**9%
*“Quality not good”*
**Advertised Vs Actual Product**6%
*“It does not look like the photo shown on Amazon”*
**Ease Of Chewing/Swallowing**6%
*“third she has been noticeably reluctant to eat”*
**Taste-Overall**6%
*“I didnt taste it personally”*
**Durability**5%
*“I had to break it up”*
**Hard Feel**4%
*“These are hard”*
**Value For Money**4%
*“Definitely a bit pricey”*
**Color**3%
*“These used to be pink and good now they are pale and rancid”*
### **Top return reasons **
**Value For Money**29%
**Smell**21%
**Quality-Overall**14%
**Hard Feel**14%
**Size-Overall**14%
**Stale/Rotten/Spoiled**7%
## **Common questions**
- **Is chicken neck profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chicken neck niche?**
- 9 brands and 54 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in chicken neck?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for chicken neck peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the chicken neck niche?**
- Listings span $5.96–$131.76; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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