---
title: "Chicken Hearts — $789K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-hearts"
last_updated: "2026-07-21T19:05:24.437Z"
locale: en
meta:
description: "Niche score 55/100 · $789K/yr market · 282K searches/yr · $19.09 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $789K/yr market · 282K searches/yr · $19.09 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Hearts — $789K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken hearts**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 72Growth 27Conversion 97Competition 27Returns 100Price range 75Avg price 85Brand share 29Review moat 57Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.65–$40.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$789K**
$789K/yr · 282K searches
**Review moat**
**Good****1,223.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, chicken hearts is a $789K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken hearts market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$764K–$955K**
- units × avg price
- **Launch success**
- **50%**
- 3 of 6 new (360d)
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**10%**
- Vital Essentials62% - Stella & Chewy's14% - Shepherd Boy Farms5% - hotspot pets3% - Pawaura3% - Kasrech2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-hearts/trend)
## **Top chicken hearts search terms**
- **chicken hearts**103K/yr-3.7%11.3% conv. - **chicken hearts for dogs**56K/yr+1.9%15.1% conv. - **freeze dried chicken hearts**37K/yr+9.2%9.3% conv. - **chicken hearts for cats**36K/yr+8.0%13.8% conv. - **chicken heart**21K/yr+22.0%6.5% conv. - **freeze dried chicken hearts for dogs**9K/yr-16.8%9.1% conv. - **freeze dried chicken hearts for cats**6K/yr-6.5%13.3% conv. - **chicken hearts dog treats**4K/yr+4.3%16.8% conv. - **vital essentials chicken hearts**4K/yr+5.6%18.0% conv. - **vital chicken hearts**3K/yr-1.7%20.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/chicken-hearts/search-terms)
## **Top chicken hearts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$79K20%$158K30%$237K40%$316K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag**Vital Essentials**$18.15**4.8★4,049 rev](https://www.amazon.com/dp/B0BWBMF27Z) [2**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag**Vital Essentials**$6.65**4.5★3,532 rev](https://www.amazon.com/dp/B0BWBMGPDZ) [3**Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag**Vital Essentials**$11.52**4.8★4,049 rev](https://www.amazon.com/dp/B0BWBTWXN3) [4**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag**Stella & Chewy's**$12.32**4.7★2,174 rev](https://www.amazon.com/dp/B07SP2XD76) [5**Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag**Stella & Chewy's**$28.85**4.7★2,174 rev](https://www.amazon.com/dp/B07SN61LZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag**Vital Essentials**$14.36**3,532 rev2mo ago](https://www.amazon.com/dp/B0GRD1SXSH) [**HUWZZE Freeze Dried Chicken Hearts for Dogs and Cats Single Ingredient High Protein Training Treats All Natural Healthy Pet Snacks Perfect for Picky Eaters 4.23 oz**HUWZZE**$17.45**14 rev6mo ago](https://www.amazon.com/dp/B0G8W4Y2WD) [**Freeze Dried Chicken Hearts for Cats & Dogs 17.64 oz (1.1LB) Raw High Protein Cat & Dog Treats Single Ingredient Organ Meat Grain Free Healthy Pet Snacks Training Treats & Food Topper No Additives**Kasrech**$34.50**40 rev7mo ago](https://www.amazon.com/dp/B0G2YWJ4J8) [**Heckin Yum Freeze-Dried Chicken Hearts Cat|Dog Treats|Single Ingredient|High Protein Healthy Pet Food Toppers|Training Snacks 2oz**Heckin Yum**$9.49**23 rev8mo ago](https://www.amazon.com/dp/B0FY65S8P8) [**LILSNOOTS Freeze Dried Chicken Heart Treats for Dogs Cats Single Ingredient Food Topper Rich in Taurine Organ Meat Nutrition Freeze Dried Chicken Hearts High Protein Training Treats 3.2oz**LILSNOOTS**$13.10**38 rev9mo ago](https://www.amazon.com/dp/B0FVM52LSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Heckin Yum Freeze-Dried Chicken Hearts Cat|Dog Treats|Single Ingredient|High Protein Healthy Pet Food Toppers|Training Snacks 2oz**Heckin Yum**$9.49**4.7★**▲ 283%**](https://www.amazon.com/dp/B0FY65S8P8) [**Freeze Dried Chicken Hearts for Cats & Dogs 17.64 oz (1.1LB) Raw High Protein Cat & Dog Treats Single Ingredient Organ Meat Grain Free Healthy Pet Snacks Training Treats & Food Topper No Additives**Kasrech**$34.50**4.5★**▲ 282%**](https://www.amazon.com/dp/B0G2YWJ4J8) [**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag**Vital Essentials**$14.36**4.5★**▲ 280%**](https://www.amazon.com/dp/B0GRD1SXSH) [**HUWZZE Freeze Dried Chicken Hearts for Dogs and Cats Single Ingredient High Protein Training Treats All Natural Healthy Pet Snacks Perfect for Picky Eaters 4.23 oz**HUWZZE**$17.45**4.5★**▲ 262%**](https://www.amazon.com/dp/B0G8W4Y2WD) [**Vital Essentials Freeze Dried Cat Treats | Chicken Giblets Single Protein | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag**Vital Essentials**$6.79**4.5★**▲ 137%**](https://www.amazon.com/dp/B0BWBTL172)
**~~View all trending →~~**
## **What buyers say about chicken hearts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**48%
*“Cats love it”*
**Quality-Overall**9%
*“Excellent product”*
**Taste-Overall**9%
*“My dog absolutely loves these treats”*
**Value For Money**4%
*“Good Value”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Smell**3%
*“They don't smell bad”*
**Size-Overall**3%
*“The bag is generously sized”*
**Freshness**2%
*“freshest”*
**Ease Of Chewing/Swallowing**2%
*“They are easy for him to chew”*
**Fun/Entertainment Experience**2%
*“she enjoys them immensely”*
### **What buyers complain about **
**Size-Overall**21%
*“Very big”*
**Value For Money**15%
*“Kinda expensive”*
**Smell**12%
*“Smell funny”*
**Moist/Dry**4%
*“Being freeze dried”*
**Quality-Overall**4%
*“The quality control on these treats have gone way down over this past year”*
**Hard Feel**3%
*“Too hard”*
**Ease Of Chewing/Swallowing**3%
*“They are not a chew”*
**Durability**2%
*“The bag didnt last me even two weeks”*
**Taste-Overall**1%
*“Cats wont eat them”*
**Indigestion**1%
*“he seems to get an upset belly from them and gets diarrhea”*
### **Top return reasons **
**Size-Overall**35%
**Moist/Dry**13%
**Value For Money**7%
**Smell**7%
**Stale/Rotten/Spoiled**6%
**Material Quality**4%
**Texture/Consistency-Overall**4%
**Indigestion**4%
**Ease Of Chewing/Swallowing**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is chicken hearts profitable to sell on Amazon United States?**
- The niche generates $789K/yr across 18 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the chicken hearts niche?**
- 12 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in chicken hearts?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- **When does demand for chicken hearts peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the chicken hearts niche?**
- Listings span $6.65–$40.00; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.
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