---
title: "Chicken Free Dog Treats — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-free-dog-treats"
last_updated: "2026-07-21T19:39:54.918Z"
locale: en
meta:
description: "Niche score 59/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $145K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Free Dog Treats — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken free dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 35Conversion 95Competition 83Returns 100Price range 50Avg price 40Brand share 82Review moat 28Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$4.48–$25.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.80**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$145K**
$145K/yr · 108K searches
**Review moat**
**Okay****3,742.82**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, chicken free dog treats is a $145K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken free dog treats market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$135K–$162K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**578**
**Top-5 brand share**
**53%**
Top 20: 91%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**42%**
- Blue Buffalo22% - Vital Essentials12% - Shameless Pets8% - Jinx6% - Bocce's Bakery5% - Full Moon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +7.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-free-dog-treats/trend)
## **Top chicken free dog treats search terms**
- **chicken free dog treats**40K/yr+6.6%11.5% conv. - **clean dog treats**10K/yr+27.1%9.4% conv. - **organic treats for dogs**7K/yr+113.7%2.8% conv. - **redford naturals dog treats**9K/yr-8.5%1.5% conv. - **organic dog treats for large dogs**10K/yr-7.3%8.5% conv. - **low sodium dog treats**8K/yr+0.5%4.5% conv. - **non chicken dog treats**7K/yr-5.1%13.8% conv. - **organic dog treats for medium dogs**6K/yr+14.9%10.4% conv. - **poultry free dog treats**5K/yr-23.9%10.7% conv. - **grain free dog treats small dogs**2K/yr-25.4%3.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/chicken-free-dog-treats/search-terms)
## **Top chicken free dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Buffalo Basics Crunchy Dog Biscuits for Skin & Stomach Care Limited Ingredient Diet Dog Treats Salmon & Potato Recipe 6-oz. Bag**Blue Buffalo**$4.78**4.6★1,836 rev](https://www.amazon.com/dp/B006QV1PRE) [2**Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$5.83**4.6★7,896 rev](https://www.amazon.com/dp/B0BWBNT8JX) [3**Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz**Jinx**$4.89**4.7★387 rev](https://www.amazon.com/dp/B0F5LVMHZ4) [4**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**4.4★982 rev](https://www.amazon.com/dp/B0FMWKN8M7) [5**DreamBone Triple Flavor Swirlz No Chicken Added Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Beef Peanut Butter Pork and Veggies 25 Count**DreamBone**$8.19**4.7★882 rev](https://www.amazon.com/dp/B0D7QXSZTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brush Buddies Long Lasting Dog Dental Chews - All Natural Dental Sticks for Teeth Cleaning Plaque Off + Tartar Remover for Dogs - Dog Dental Treats + Breath Freshener - Medium Sized Dogs (15 Count)**Pet Honesty**$15.81**727 rev5mo ago](https://www.amazon.com/dp/B0GC3T48P9) [**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**982 rev11mo ago](https://www.amazon.com/dp/B0FMWKN8M7) [**Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz**Jinx**$4.89**387 rev1y ago](https://www.amazon.com/dp/B0F5LVMHZ4) [**Gootoe Natural Buffalo Dog Treats Stick (Large) 1.5 lb**Gootoe**$19.43**836 rev1y ago](https://www.amazon.com/dp/B0F4CWJV3D) [**DreamBone Triple Flavor Swirlz No Chicken Added Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Beef Peanut Butter Pork and Veggies 25 Count**DreamBone**$8.19**882 rev2y ago](https://www.amazon.com/dp/B0D7QXSZTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Buffalo True Chews Premium Burger Recipe Chicken-Free Natural Dog Treats Mineral-Enhanced for Flavor 10 oz. Bag**Blue Buffalo**$12.47**4.7★**▲ 308%**](https://www.amazon.com/dp/B0B1FYPQGB) [**Brush Buddies Long Lasting Dog Dental Chews - All Natural Dental Sticks for Teeth Cleaning Plaque Off + Tartar Remover for Dogs - Dog Dental Treats + Breath Freshener - Medium Sized Dogs (15 Count)**Pet Honesty**$15.81**4.3★**▲ 267%**](https://www.amazon.com/dp/B0GC3T48P9) [**Blue Buffalo Sizzlers Natural Soft Dog Treats Bacon-Style Soft-Moist Dog Treats with Real USA Pork Original Flavor 6-oz Bag**Blue Buffalo**$4.80**4.6★**▲ 262%**](https://www.amazon.com/dp/B00NT36LIK) [**Healthfuls Sweet Potato Slices Healthy Dog Treats Limited Ingredient Grain Free Made from Real Dried Sweet Potatoes 16 oz**HEALTHFULS**$8.77**4.4★**▲ 193%**](https://www.amazon.com/dp/B0085YZGX4) [**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**4.4★**▲ 162%**](https://www.amazon.com/dp/B0FMWKN8M7)
**~~View all trending →~~**
## **What buyers say about chicken free dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**42%
*“Cats love it”*
**Taste-Overall**9%
*“My dog absolutely loves these treats”*
**Quality-Overall**6%
*“Excellent Product”*
**Ingredients-Overall**5%
*“Clean ingredients”*
**Value For Money**4%
*“Very affordable”*
**Smell**4%
*“Good smell”*
**Size-Overall**4%
*“Good size bag”*
**Ease Of Chewing/Swallowing**3%
*“Soft and chewy”*
**Soft Feel**3%
*“They stay soft”*
**Flavor**2%
*“natural flavors”*
### **What buyers complain about **
**Smell**11%
*“Smelled fishy”*
**Size-Overall**9%
*“Small portion”*
**Hard Feel**8%
*“Not Soft”*
**Value For Money**8%
*“Wish the price was a little lower”*
**Indigestion**8%
*“Made dogs sick”*
**Ease Of Chewing/Swallowing**6%
*“started chewing away”*
**Allergies**4%
*“He has a chicken allergy”*
**Moist/Dry**3%
*“Too Dry”*
**Quality-Overall**3%
*“Quality not consistent”*
**Taste-Overall**3%
*“Bad taste”*
### **Top return reasons **
**Size-Overall**16%
**Hard Feel**15%
**Smell**9%
**Ease Of Chewing/Swallowing**8%
**Ingredients-Overall**6%
**Indigestion**6%
**Value For Money**6%
**Quality-Overall**6%
**Flavor**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is chicken free dog treats profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the chicken free dog treats niche?**
- 31 brands and 578 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in chicken free dog treats?**
- Top complaints mined from reviews: Smell, Size-Overall, Hard Feel. The return rate is 0.0%.
- **When does demand for chicken free dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the chicken free dog treats niche?**
- Listings span $4.48–$25.68; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 3,743 reviews — the moat a new listing must climb.
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