---
title: "Chicken Broth for Dog — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-broth-for-dog"
last_updated: "2026-07-21T18:45:42.641Z"
locale: en
meta:
description: "Niche score 50/100 · $96K/yr market · 72K searches/yr · $12.52 avg price. A small market ($96K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $96K/yr market · 72K searches/yr · $12.52 avg price. A small market ($96K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Broth for Dog — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken broth for dog**
**Worth a look**
Shows low returns (0.0%), but a small market ($96K/yr) keeps it on the watch list.
Market size 24Growth 41Conversion 90Competition 24Returns 100Price range 41Avg price 54Brand share 38Review moat 47Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,808.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.07–$24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$96K**
$96K/yr · 72K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, chicken broth for dog is a $96K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken broth for dog market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$100K–$125K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#10,871**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**589**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**11%**
- Stella & Chewy's31% - Brutus Bone Broth21% - Caru13% - Cafe Nara10% - Native Pet8% - Solid Gold7% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
2K1KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-broth-for-dog/trend)
## **Top chicken broth for dog search terms**
- **chicken broth for dogs**38K/yr+16.0%8.9% conv. - **dog chicken broth**15K/yr+13.1%9.2% conv. - **chicken bone broth for dogs**12K/yr+14.7%7.5% conv. - **dog safe chicken broth**5K/yr-7.4%8.7% conv. - **chicken broth for dog**2K/yr-6.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/chicken-broth-for-dog/search-terms)
## **Top chicken broth for dog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stella & Chewys Premium Cage-Free Chicken Bone Broth for Dogs - Joint & Gut Health Support Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch**Stella & Chewy's**$8.53**4.3★902 rev](https://www.amazon.com/dp/B0BJHL711M) [2**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**4.7★380 rev](https://www.amazon.com/dp/B0D87KQ1XL) [3**Caru - Daily Dish Chicken Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack**Caru**$4.82**3.7★3,395 rev](https://www.amazon.com/dp/B086STNMD3) [4**Caf Nara - Chicken Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack**Cafe Nara**$4.96**3.9★770 rev](https://www.amazon.com/dp/B08R8DMB7V) [5**Solid Gold Chicken Bone Broth for Dogs - Limited Ingredient Bone Broth Dog Food Toppers for Picky Eaters with Collagen & Superfoods - Dog Gravy Topper for Dry Food - Gut Health & Hydration - 6 Pack**Solid Gold**$24.13**4.3★193 rev](https://www.amazon.com/dp/B0G62R95ZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Solid Gold Chicken Bone Broth for Dogs - Limited Ingredient Bone Broth Dog Food Toppers for Picky Eaters with Collagen & Superfoods - Dog Gravy Topper for Dry Food - Gut Health & Hydration - 6 Pack**Solid Gold**$24.13**193 rev7mo ago](https://www.amazon.com/dp/B0G62R95ZX) [**Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.70**26 rev1y ago](https://www.amazon.com/dp/B093BXMZR3) [**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**380 rev2y ago](https://www.amazon.com/dp/B0D87KQ1XL) [**Brutus Bone Broth Liquid for Dogs | All Natural | Made in USA | Glucosamine & Chondroitin for Healthy Joints | Human Grade Ingredients | Hydrating Dog Food Topper Gravy & Treat (Beef & Pork)**Brutus Bone Broth**$20.15**439 rev2y ago](https://www.amazon.com/dp/B0D87MYJ3H) [**Stella & Chewys Premium Cage-Free Chicken Bone Broth for Dogs - Joint & Gut Health Support Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch**Stella & Chewy's**$8.53**902 rev3y ago](https://www.amazon.com/dp/B0BJHL711M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Solid Gold Chicken Bone Broth for Dogs - Limited Ingredient Bone Broth Dog Food Toppers for Picky Eaters with Collagen & Superfoods - Dog Gravy Topper for Dry Food - Gut Health & Hydration - 6 Pack**Solid Gold**$24.13**4.3★**▲ 207%**](https://www.amazon.com/dp/B0G62R95ZX) [**Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats**Brutus Bone Broth**$6.70**4.3★**▲ 119%**](https://www.amazon.com/dp/B093BXMZR3) [**Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious**Brutus Bone Broth**$19.83**4.7★**▲ 95%**](https://www.amazon.com/dp/B0D87KQ1XL) [**Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch**Stella & Chewy's**$8.23**4.3★**▲ 78%**](https://www.amazon.com/dp/B0BJHDP1LP) [**Caf Nara - Chicken Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack**Cafe Nara**$4.96**3.9★**▲ 65%**](https://www.amazon.com/dp/B08R8DMB7V)
**~~View all trending →~~**
## **What buyers say about chicken broth for dog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Dog loves it”*
**Taste-Overall**12%
*“Makes a great topper for taste variety”*
**Quality-Overall**10%
*“Excellent Product”*
**Flavor**7%
*“My dogs love every flavor”*
**Value For Money**7%
*“Worth the money”*
**Moist/Dry**5%
*“It definitely helps save on wet food”*
**Ingredients-Overall**4%
*“Very good ingredients”*
**Ease Of Use**3%
*“Easy to use”*
**Salt Content**3%
*“Delicious as the salted one”*
**Smell**2%
*“it doesnt smell bad at all”*
### **What buyers complain about **
**Smell**15%
*“the smell is not too pleasant”*
**Value For Money**14%
*“A bit pricey”*
**Indigestion**13%
*“Vomiting and diarrhea”*
**Taste-Overall**9%
*“It tasted yucky”*
**Ingredients-Overall**4%
*“Ingredients changed”*
**Thickness**4%
*“Wasn't thick as some reviewers said”*
**Flavor**4%
*“My Doggie does not like the flavor”*
**Leak-Proof**3%
*“Product arrived with a leaking box”*
**Functionality-Overall**3%
*“Didnt help”*
**Quality-Overall**3%
*“should never have made it past quality control”*
### **Top return reasons **
**Flavor**13%
**Ingredients-Overall**13%
**Taste-Overall**11%
**Moist/Dry**9%
**Leak-Proof**7%
**Size-Overall**7%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Smell**5%
**Compatibility-Overall**4%
## **Common questions**
- **Is chicken broth for dog profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the chicken broth for dog niche?**
- 11 brands and 589 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in chicken broth for dog?**
- Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.0%.
- **When does demand for chicken broth for dog peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the chicken broth for dog niche?**
- Listings span $2.07–$24.13; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.
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