---
title: "Chicken and Waffles Dog Treats — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/chicken-and-waffles-dog-treats"
last_updated: "2026-07-21T17:17:54.120Z"
locale: en
meta:
description: "Niche score 45/100 · $77K/yr market · 22K searches/yr · $23.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $77K/yr market · 22K searches/yr · $23.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken and Waffles Dog Treats — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **chicken and waffles dog treats**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 73Conversion 97Competition 0Returns 100Price range 80Avg price 95Brand share 0Review moat 21Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$23.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.27–$35.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+56.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,586**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 22K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken and waffles dog treats is a $77K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken and waffles dog treats market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#1,293**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics82% - Generic14% - Farmland Traditions4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +56.1% search growth over the last 90 days.
800600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/chicken-and-waffles-dog-treats/trend)
## **Top chicken and waffles dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$15K40%$31K60%$46K80%$62K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)**Amazon Basics**$14.74**4.6★28,839 rev](https://www.amazon.com/dp/B07V9Z4GZW) [2**Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)**Amazon Basics**$10.27**4.6★28,839 rev](https://www.amazon.com/dp/B07V7G181F) [3**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).**Generic**$26.35**4.8★9 rev](https://www.amazon.com/dp/B0GJ7GYN5Z) [4**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1**Generic**$35.91**5.0★14 rev](https://www.amazon.com/dp/B0F5PFZV14) [5**Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag**Farmland Traditions**$28.90**4.6★229 rev](https://www.amazon.com/dp/B0D1VZW3V2)
### **Newest**
by launch date
[**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).**Generic**$26.35**9 rev5mo ago](https://www.amazon.com/dp/B0GJ7GYN5Z) [**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1**Generic**$35.91**14 rev1y ago](https://www.amazon.com/dp/B0F5PFZV14) [**Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag**Farmland Traditions**$28.90**229 rev2y ago](https://www.amazon.com/dp/B0D1VZW3V2) [**Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)**Amazon Basics**$14.74**28,839 rev6y ago](https://www.amazon.com/dp/B07V9Z4GZW) [**Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)**Amazon Basics**$10.27**28,839 rev6y ago](https://www.amazon.com/dp/B07V7G181F)
### **Trending**
90-day click momentum
[**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).**Generic**$26.35**4.8★**▲ 138%**](https://www.amazon.com/dp/B0GJ7GYN5Z) [**Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag**Farmland Traditions**$28.90**4.6★**▲ 16%**](https://www.amazon.com/dp/B0D1VZW3V2) [**Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1**Generic**$35.91**5.0★**— 8%**](https://www.amazon.com/dp/B0F5PFZV14) [**Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)**Amazon Basics**$14.74**4.6★**— 2%**](https://www.amazon.com/dp/B07V9Z4GZW) [**Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)**Amazon Basics**$10.27**4.6★**▼ 21%**](https://www.amazon.com/dp/B07V7G181F)
## **What buyers say about chicken and waffles dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**45%
*“my dogs like these”*
**Taste-Overall**11%
*“These have become my dogs favorite treats”*
**Soft Feel**7%
*“These are soft and apparently delicious”*
**Value For Money**7%
*“They were cheaper for a reason”*
**Quality-Overall**5%
*“Quality is good”*
**Smell**5%
*“Great dog treats smell like ginger snaps”*
**Size-Overall**4%
*“Decent size”*
**Ease Of Chewing/Swallowing**3%
*“Soft and chewy and easy to break apart”*
**Locally Manufactured**2%
*“Made in America”*
**Flavor**1%
*“They all get excited as soon as the bag comes out, and the chicken and waffle flavor seems to be a hit”*
### **What buyers complain about **
**Value For Money**22%
*“Not a bargain”*
**Ingredients-Overall**13%
*“Sadly the formula changed”*
**Quality-Overall**9%
*“theyre not nearly the quality they were before”*
**Smell**7%
*“Odd smell and texture, caused upset stomach in two large-breed dogs”*
**Taste-Overall**6%
*“My dog would tell you the taste is mediocre”*
**Indigestion**4%
*“caused upset stomach in two large-breed dogs”*
**Size-Overall**3%
*“I break each one into four pieces because theyre so big”*
**Durability**3%
*“Can be broken in two easily”*
**Hard Feel**3%
*“is not a fan of hard biscuits”*
**Compatibility-Overall**2%
*“Didnt work for our dog”*
### **Top return reasons **
**Indigestion**50%
**Quality-Overall**25%
**Functionality-Overall**25%
## **Common questions**
- **Is chicken and waffles dog treats profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chicken and waffles dog treats niche?**
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chicken and waffles dog treats?**
- Top complaints mined from reviews: Value For Money, Ingredients-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for chicken and waffles dog treats peak?**
- Demand peaks in Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the chicken and waffles dog treats niche?**
- Listings span $10.27–$35.91; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 11,586 reviews — the moat a new listing must climb.
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