---
title: "Catnip and Silvervine Chew — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/catnip-and-silvervine-chew"
last_updated: "2026-07-21T20:47:19.194Z"
locale: en
meta:
description: "Niche score 59/100 · $22K/yr market · 24K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $22K/yr market · 24K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Catnip and Silvervine Chew — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **catnip and silvervine chew**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 5Growth 100Conversion 76Competition 29Returns 97Price range 47Avg price 53Brand share 35Review moat 71Quality gap 100
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****671.78**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.35**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.94–$22.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$22K**
$22K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, catnip and silvervine chew is a $22K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catnip and silvervine chew market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Launch success**
- **40%**
- 6 of 15 new (360d)
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **100%**
- **Out of stock**
- **42.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- Generic42% - Qiieoev29% - Ymeimam6% - PetBusy5% - Potaroma3% - HUTTUP3% - Open — no brand owns it (6 brands, 13%)
## **Top catnip and silvervine chew search terms**
- **catnip and silvervine chew**16K/yr>1,000%6.9% conv. - **catnip & silvervine chew**5K/yr>1,000%5.0% conv. - **catnip and silvervine chew toys for cats**3K/yr>1,000%6.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/catnip-and-silvervine-chew/search-terms)
## **Top catnip and silvervine chew products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Qiieoev Catnip and Silvervine Chew Natural Fishbone Chew Toy for Cats Fishbone-Shaped Cat Dental Toy for Chewing Licking Pawing Boredom Relief & Enrichment for Cats (2 PCS Mixed Flavor)**Qiieoev**$13.92**2.2★14 rev](https://www.amazon.com/dp/B0H41MVM8Y) [2**2026 New Creative Fish Bone Cat Dental Chew Toy -Natural Catnip & Silvervine Teeth Cleaning Stick Fix Cat Dental Health Durable Wooden Feline Tooth Care Tool (C)**Generic**$5.94**2.3★54 rev](https://www.amazon.com/dp/B0GCZMHMZ6) [3**Fix Your Cats Dental Health Natural Fishbone Catnip & Silvervine Chew Toy Wooden Catnips Teeth Cleaning Stick Interactive Kitten Chew Playthings for Cats Teeth Cleaning (Mixed Flavors 3pcs)**Generic**$11.90**2.4★22 rev](https://www.amazon.com/dp/B0G34KSKK9) [4**Catnip and Silvervine Chew Silvervine Cat Toy Cat Teeth Cleaning Toy Fish Shaped Cats Chew Toys For Kittens Adult Cats For Chewing Playing And Interactive Entertainment (2pcs Mixed Flavors)**Ymeimam**$9.37**0.0★0 rev](https://www.amazon.com/dp/B0H5DTDMLW) [5**3 Pcs Purrident Cat Dental Chew Toys for Teeth Cleaning & Hairball Control**Generic**$10.65**1.9★13 rev](https://www.amazon.com/dp/B0G6F3Z2G3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kazuiyia 2026 Upgraded Catnip and Silvervine Chew Toys for Cats Creative Bone Cat Dental Chew Toy Natural Catnips & Silvervine Teeth Cleaning Stick Cat Toy for Chewing Licking Pawing (6pcs Mix)**Kazuiyia**$19.87**0 rev3w ago](https://www.amazon.com/dp/B0H5QYJQN9) [**Catnip and Silvervine Chew Toys for Cats Catnips & Silvervine Chew Cat Dental Toy Natural Wooden Teeth Cleaning Stick for Cats Chewing Licking Pawing Boredom Relief (6PCS Mixed Flavor)**Generic**$19.88**4 rev3w ago](https://www.amazon.com/dp/B0H5QZPSJ4) [**Catnip and Silvervine Chew Silvervine Cat Toy Cat Teeth Cleaning Toy Fish Shaped Cats Chew Toys For Kittens Adult Cats For Chewing Playing And Interactive Entertainment (2pcs Mixed Flavors)**Ymeimam**$9.37**0 rev3w ago](https://www.amazon.com/dp/B0H5DTDMLW) [**HUTTUP 2026 New Creative Catnip Silvervine Chew Toy Natural Fishbone Catnip & Silvervine Chew Stick for Cats Wooden Interactive Dental Care Chewing Plaything (Mixed)**HUTTUP**$12.91**1 rev3w ago](https://www.amazon.com/dp/B0H51CJXMZ) [**Lubunet 6Pcs Catnip and Silvervine Chew Fish Bone Cat Dental Chew Toy Natural Wooden Teeth Cleaning Stick for Teething Boredom Relief & Daily Enrichment Ideal for Cat Owners (01)**Lubunet**$22.44**2 rev1mo ago](https://www.amazon.com/dp/B0H45WYMVG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catnip and Silvervine Chew Toys for Cats Catnips & Silvervine Chew Cat Dental Toy Natural Wooden Teeth Cleaning Stick for Cats Chewing Licking Pawing Boredom Relief (6PCS Mixed Flavor)**Generic**$19.88**5.0★**— 0%**](https://www.amazon.com/dp/B0H5QZPSJ4) [**SINROBO Silveicats - Cible Matatabi Kitty Chew Sticks Cats**SINROBO**$8.73**4.4★**— 0%**](https://www.amazon.com/dp/B0H3Q9HBZJ) [**3PCS Creative Fish Bone Cat Toy Purrident - Fix Your Cats Dental Health Fishbone Shape Cat Teething Wooden Catnip Teeth Cleaning Stick Natural Fishbone Cat Dental Toy Durable Feline Tooth Care Tool**Generic**$12.59**2.1★**— 0%**](https://www.amazon.com/dp/B0G5P3YS3J) [**3 Pcs Purrident Cat Dental Chew Toys for Teeth Cleaning & Hairball Control**Generic**$10.65**1.9★**— 0%**](https://www.amazon.com/dp/B0G6F3Z2G3) [**Qiieoev Catnip and Silvervine Chew Natural Fishbone Chew Toy for Cats Fishbone-Shaped Cat Dental Toy for Chewing Licking Pawing Boredom Relief & Enrichment for Cats (2 PCS Mixed Flavor)**Qiieoev**$13.92**2.2★**— 0%**](https://www.amazon.com/dp/B0H41MVM8Y)
**~~View all trending →~~**
## **What buyers say about catnip and silvervine chew**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“Cat Approved”*
**Fun/Entertainment Experience**31%
*“Amazing toy”*
**Quality-Overall**9%
*“The toy came out with great quality”*
**Value For Money**6%
*“Worth every penny”*
**Durability**4%
*“This material is durable”*
**Ease Of Chewing/Swallowing**3%
*“Something to chew”*
**Size-Overall**2%
*“Nice Size”*
**Smell**1%
*“The scent attracts them”*
**Gifting Purpose**1%
*“This was a gift”*
**Soft Feel**1%
*“.It is soft”*
### **What buyers complain about **
**Smell**15%
*“No smell or taste”*
**Durability**11%
*“Fell apart quickly”*
**Value For Money**11%
*“I just wish they were a little cheaper”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Size-Overall**7%
*“Large”*
**Quality-Overall**7%
*“Did not return this Quality toy”*
**Ease Of Chewing/Swallowing**6%
*“Cat chewy”*
**Strength**4%
*“Ineffective”*
**Functionality-Overall**4%
*“Catnip was NOT a significant or effective factor in this product”*
**Ease Of Use**2%
*“THAT is no easy accomplishment”*
### **Top return reasons **
**Size-Overall**24%
**Smell**20%
**Advertised Vs Actual Product**19%
**Value For Money**9%
**Functionality-Overall**6%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Product Condition**2%
**Material Quality**2%
**Durability**1%
## **Common questions**
- **Is catnip and silvervine chew profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 18 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the catnip and silvervine chew niche?**
- 12 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in catnip and silvervine chew?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the catnip and silvervine chew niche?**
- Listings span $5.94–$22.88; the average listing price is $12.35 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)