---
title: "Trend — catit water fountain filter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/catit-water-fountain-filter/trend"
last_updated: "2026-07-21T21:03:48.752Z"
locale: en
meta:
  description: "Niche score 48/100 · $510K/yr market · 193K searches/yr · $13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $510K/yr market · 193K searches/yr · $13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — catit water fountain filter - Flapen"
---

# **catit water fountain filter**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 34Conversion 100Competition 29Returns 96Price range 53Avg price 64Brand share 14Review moat 21Quality gap 17

**Conversion**

**Incredible****19.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$13.67**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$510K**

$510K/yr · 193K searches

**Price range**

**Good****$6.66–$24.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****11,863**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand