---
title: "Catfish Food — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/catfish-food"
last_updated: "2026-07-22T21:32:37.866Z"
locale: en
meta:
description: "Niche score 57/100 · $99K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $99K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Catfish Food — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **catfish food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 44Conversion 95Competition 46Returns 100Price range 83Avg price 94Brand share 65Review moat 43Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$22.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.57–$77.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,204.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$99K**
$99K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, catfish food is a $99K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **catfish food market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$68K–$90K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**57**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**26%**
- Aqueon19% - Ultra Fresh18% - API10% - Southern States9% - Hikari9% - Tetra8%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +15.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/catfish-food/trend)
## **Top catfish food search terms**
- **catfish food**24K/yr+19.7%8.0% conv. - **catfish pellets**7K/yr-2.1%9.7% conv. - **catfish food aquarium**5K/yr+25.7%17.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/catfish-food/search-terms)
## **Top catfish food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aqueon Shrimp Pellets Sinking Food for Tropical Fish Goldfish Loaches Catfish and Other Bottom Feeding Fish 6.5 Ounces**Aqueon**$7.01**4.6★8,314 rev](https://www.amazon.com/dp/B004HSOTZI) [2**Ultra Fresh Bottom Feeder Fish Food Sword Prawns Natural Protein Balanced Diet for Catfish Corydoras Loaches Tropical Shrimp Pie 2.05 Ounces**Ultra Fresh**$9.05**4.7★1,492 rev](https://www.amazon.com/dp/B0BXPC4MM4) [3**API BOTTOM FEEDER PELLETS WITH SQUID Fish Food 1.3-Ounce Container**API**$3.57**4.7★3,774 rev](https://www.amazon.com/dp/B005XDCNBI) [4**Natures Canvas Catfish Feed Big Strike 32% Protein Floating Fish Food 40 Pounds**Southern States**$49.08**4.3★170 rev](https://www.amazon.com/dp/B06X9DGGK2) [5**Tetra ShrimpWafers Complete Diet for Catfish and Loaches 3 Ounce**Tetra**$6.25**4.7★3,468 rev](https://www.amazon.com/dp/B01MCVU5AR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BugGraze Bottom Dweller Feast 3-in-1 Sinking Pellets Wafers & Granules for Corydoras Plecos & Loaches Complete Aquarium Fish Diet Clean Feeding High Protein & Algae Blend 3 oz**Generic**$11.25**16 rev5mo ago](https://www.amazon.com/dp/B0GMK169DK) [**Premium Catfish Pellets 1.75 lb. Jar**Ken's Fish & Pet**$11.99**7 rev10mo ago](https://www.amazon.com/dp/B0FNKL1271) [**Premium Catfish Pellets 4.75 lb. Jar**Ken's Fish & Pet**$19.99**9 rev10mo ago](https://www.amazon.com/dp/B0FNKLYLZR) [**Vitalis Catfish Pellets 1mm 70g (2.47oz) Sinking Protein Rich Formula for Bottom Feeders & Catfish - Supports Health Natural Feeding & Water Clarity**Vitalis Aquatic Nutrition**$11.72**10 rev1y ago](https://www.amazon.com/dp/B0FCMY8XZD) [**Aquatic Foods Inc. 6mm - 1/4 Carnivore Sinking Pellets for Cichlids Catfish Monster Fish Bottom Fish & Koi - 1/4-lb Foil Pouch Bag**Aquatic Foods Inc.**$11.30**57 rev1y ago](https://www.amazon.com/dp/B0DFRBMGC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BugGraze Bottom Dweller Feast 3-in-1 Sinking Pellets Wafers & Granules for Corydoras Plecos & Loaches Complete Aquarium Fish Diet Clean Feeding High Protein & Algae Blend 3 oz**Generic**$11.25**4.4★**▲ 235%**](https://www.amazon.com/dp/B0GMK169DK) [**Premium Catfish Pellets 1.75 lb. Jar**Ken's Fish & Pet**$11.99**4.2★**▲ 139%**](https://www.amazon.com/dp/B0FNKL1271) [**Natures Canvas Catfish Feed Big Strike 32% Protein Floating Fish Food 40 Pounds**Southern States**$49.08**4.3★**▲ 63%**](https://www.amazon.com/dp/B06X9DGGK2) [**Purina AquaMax Pond Fish 2000 | Floating Pond Fish Food for Ponds and Lakes | Bluegill Fish Food Game Fish Food Catfish Koi & Bass Food 50 Pound (50 LB) Bag**Purina**$72.56**4.6★**▲ 57%**](https://www.amazon.com/dp/B00KK0SDJ0) [**Vitalis Catfish Pellets 1mm 70g (2.47oz) Sinking Protein Rich Formula for Bottom Feeders & Catfish - Supports Health Natural Feeding & Water Clarity**Vitalis Aquatic Nutrition**$11.72**4.8★**▲ 42%**](https://www.amazon.com/dp/B0FCMY8XZD)
**~~View all trending →~~**
## **What buyers say about catfish food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**17%
*“Worth every penny”*
**Pet Friendly**16%
*“My fish love it”*
**Taste-Overall**15%
*“Appears to be a great treat”*
**Size-Overall**6%
*“the perfect size”*
**Advertised Vs Actual Product**4%
*“Does it's job”*
**Freshness**4%
*“the mix arrived fresh”*
**Durability**2%
*“They also stay in tact for a while”*
**Ease Of Cleaning**2%
*“The granules are clean”*
**Color**2%
*“it boost their color as well”*
### **What buyers complain about **
**Size-Overall**22%
*“Small bag”*
**Value For Money**10%
*“found much cheaper for the same item on eBay at the old price”*
**Advertised Vs Actual Product**9%
*“Deceptive advertising”*
**Water Flow**6%
*“it clouds up my tank water for a few days”*
**Ease Of Cleaning**6%
*“Cloudy water, what a mess to clean up”*
**Quality-Overall**6%
*“I'm not really impressed with the food quality content for the 'intended audience'”*
**Smell**5%
*“bad odor”*
**Durability**5%
*“It breaks down slowly”*
**Escape Proof**3%
*“The fish gobble them up”*
**Contamination**3%
*“Lots of algae”*
### **Top return reasons **
**Size-Overall**27%
**Escape Proof**18%
**Functionality-Overall**18%
**Quality-Overall**9%
**Ease Of Chewing/Swallowing**9%
**Product Condition**9%
**Ease Of Cleaning**9%
## **Common questions**
- **Is catfish food profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the catfish food niche?**
- 17 brands and 57 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in catfish food?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for catfish food peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the catfish food niche?**
- Listings span $3.57–$77.14; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.
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