---
title: "Cat Wipes Cleaning Butt — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-wipes-cleaning-butt"
last_updated: "2026-07-22T21:32:34.567Z"
locale: en
meta:
description: "Niche score 38/100 · $173K/yr market · 67K searches/yr · $13.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $173K/yr market · 67K searches/yr · $13.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Wipes Cleaning Butt — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **cat wipes cleaning butt**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 17Conversion 99Competition 4Returns 99Price range 48Avg price 63Brand share 0Review moat 17Quality gap 33
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Good****$13.54**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.00–$24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$173K**
$173K/yr · 67K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,026.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cat wipes cleaning butt is a $173K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat wipes cleaning butt market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$135K–$169K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Vetnique84% - HICC PET6% - earth rated5% - Wet Ones4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-wipes-cleaning-butt/trend)
## **Top cat wipes cleaning butt search terms**
- **glandex wipes for dogs**20K/yr-3.8%18.4% conv. - **anal gland wipes**14K/yr-13.6%13.5% conv. - **glandex wipes**13K/yr-20.9%18.8% conv. - **cat shampoo wipes**5K/yr-10.3%6.6% conv. - **cat wash wipes**4K/yr-31.1%7.0% conv. - **dog anal gland wipes**3K/yr-20.8%14.5% conv. - **cat butt wipes for indoor cats**3K/yr-9.3%7.1% conv. - **dog analglandz wipes**2K/yr-43.6%0.0% conv. - **cat bath wipes no rinse**2K/yr-81.3%5.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-wipes-cleaning-butt/search-terms)
## **Top cat wipes cleaning butt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$78K60%$104K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (75ct)**Vetnique**$13.88**4.6★17,384 rev](https://www.amazon.com/dp/B01MQ3GRGK) [2**Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (100ct)**Vetnique**$14.93**4.6★17,384 rev](https://www.amazon.com/dp/B08K3LB4RS) [3**Vetnique Glandex Medicated Anal Gland Anti Itch Dog Butt Wipes Skin Relief to Soothe Scooting Itching & Inflamed Glands Hydrocortisone & Pramoxine Soft Cotton Wipes (50ct Wipes)**Vetnique**$24.13**4.5★1,737 rev](https://www.amazon.com/dp/B0DBWPB89V) [4**HICC PET Wipes for Dogs & Cats Cleaning Deodorizing Anal Gland Wipes Hydrating & Nourish Fur Dog Grooming Wipes for Paw Butt Body-Hypoallergenic**HICC PET**$13.33**4.5★1,908 rev](https://www.amazon.com/dp/B0CHFGFR1R) [5**earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count**earth rated**$9.99**4.6★67,571 rev](https://www.amazon.com/dp/B0DP7ZCLLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count**earth rated**$9.99**67,571 rev1y ago](https://www.amazon.com/dp/B0DP7ZCLLK) [**Vetnique Glandex Medicated Anal Gland Anti Itch Dog Butt Wipes Skin Relief to Soothe Scooting Itching & Inflamed Glands Hydrocortisone & Pramoxine Soft Cotton Wipes (50ct Wipes)**Vetnique**$24.13**1,737 rev2y ago](https://www.amazon.com/dp/B0DBWPB89V) [**HICC PET Wipes for Dogs & Cats Cleaning Deodorizing Anal Gland Wipes Hydrating & Nourish Fur Dog Grooming Wipes for Paw Butt Body-Hypoallergenic**HICC PET**$13.33**1,908 rev2y ago](https://www.amazon.com/dp/B0CHFGFR1R) [**Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count**Wet Ones**$5.00**8,176 rev5y ago](https://www.amazon.com/dp/B08GV53MF2) [**Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (100ct)**Vetnique**$14.93**17,384 rev7y ago](https://www.amazon.com/dp/B08K3LB4RS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (75ct)**Vetnique**$13.88**4.6★**▲ 18%**](https://www.amazon.com/dp/B01MQ3GRGK) [**Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count**Wet Ones**$5.00**4.5★**— 6%**](https://www.amazon.com/dp/B08GV53MF2) [**earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count**earth rated**$9.99**4.6★**— 4%**](https://www.amazon.com/dp/B0DP7ZCLLK) [**HICC PET Wipes for Dogs & Cats Cleaning Deodorizing Anal Gland Wipes Hydrating & Nourish Fur Dog Grooming Wipes for Paw Butt Body-Hypoallergenic**HICC PET**$13.33**4.5★**— 1%**](https://www.amazon.com/dp/B0CHFGFR1R) [**Vetnique Glandex Medicated Anal Gland Anti Itch Dog Butt Wipes Skin Relief to Soothe Scooting Itching & Inflamed Glands Hydrocortisone & Pramoxine Soft Cotton Wipes (50ct Wipes)**Vetnique**$24.13**4.5★**▼ 16%**](https://www.amazon.com/dp/B0DBWPB89V)
**~~View all trending →~~**
## **What buyers say about cat wipes cleaning butt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“No overpowering scent”*
**Ease Of Cleaning**22%
*“Cleans well”*
**Quality-Overall**9%
*“Good quality dog wipes”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**4%
*“Great softness”*
**Allergies**3%
*“No irritation”*
**Value For Money**3%
*“Good product for the price”*
**Pet Friendly**3%
*“Dog loved it”*
**Advertised Vs Actual Product**2%
*“Exactly what i wanted”*
**Size-Overall**2%
*“Nice size”*
### **What buyers complain about **
**Smell**20%
*“I don't like the smell”*
**Moist/Dry**18%
*“Not moist enough”*
**Ease Of Cleaning**9%
*“Doesnt clean”*
**Allergies**5%
*“He has allergies”*
**Ease Of Use**3%
*“Hard to get out”*
**Value For Money**3%
*“a bit expensive for that”*
**Thickness**3%
*“I wish it was thicker though”*
**Size-Overall**3%
*“The wipes are large”*
**Functionality-Overall**3%
*“Does NOT work”*
**Durability**2%
*“break all the time”*
### **Top return reasons **
**Smell**29%
**Moist/Dry**16%
**Leak-Proof**13%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Functionality-Overall**4%
**Ease Of Cleaning**4%
**Wet Cleaning**3%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is cat wipes cleaning butt profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 6 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cat wipes cleaning butt niche?**
- 4 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cat wipes cleaning butt?**
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for cat wipes cleaning butt peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cat wipes cleaning butt niche?**
- Listings span $5.00–$24.13; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 19,027 reviews — the moat a new listing must climb.
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