---
title: "Trend — cat urination deterrent - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-urination-deterrent/trend"
last_updated: "2026-07-21T20:45:34.859Z"
locale: en
meta:
  description: "Niche score 61/100 · $937K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $937K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat urination deterrent - Flapen"
---

# **cat urination deterrent**

**Worth a look**

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 20Conversion 84Competition 38Returns 93Price range 72Avg price 81Brand share 46Review moat 19Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.51**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$937K**

$937K/yr · 584K searches

**Price range**

**Good****$8.14–$33.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,487.89**

avg incumbent reviews — the moat a new listing must climb