---
title: "Cat Urination Deterrent — $937K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-urination-deterrent"
last_updated: "2026-07-21T12:22:40.565Z"
locale: en
meta:
description: "Niche score 61/100 · $937K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $937K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Urination Deterrent — $937K/yr Amazon US Niche (2026) - Flapen"
---
# **cat urination deterrent**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 20Conversion 84Competition 38Returns 93Price range 72Avg price 81Brand share 46Review moat 19Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$937K**
$937K/yr · 584K searches
**Price range**
**Good****$8.14–$33.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,487.89**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat urination deterrent is a $937K/yr Amazon United States market (584K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat urination deterrent market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$876K–$1.1M**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**19%**
- Nature's Miracle52% - TheraPetMD7% - Bodhi Dog7% - NOPEE7% - PET YOUR PET5% - No Mark!4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
15K10KBlack Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-urination-deterrent/trend)
## **Top cat urination deterrent search terms**
- **cat pee stopper**132K/yr+8.7%5.2% conv. - **cat pee deterrent**62K/yr-3.7%8.4% conv. - **cat urine deterrent**44K/yr-10.0%6.9% conv. - **stop cats from urinating in house**82K/yr-16.8%3.8% conv. - **stop cat from urinating in house**67K/yr-61.1%3.6% conv. - **cat pee deterrent spray indoor**48K/yr-31.6%7.0% conv. - **cat spray deterrent for urine marking**30K/yr-22.0%5.7% conv. - **anti cat pee spray**13K/yr+3.0%8.8% conv. - **cat poop deterrent spray**11K/yr+6.7%4.2% conv. - **no pee spray for cats indoor**11K/yr+3.9%7.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-urination-deterrent/search-terms)
## **Top cat urination deterrent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$94K20%$187K30%$281K40%$375K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying**Nature's Miracle**$12.67**4.1★2,588 rev](https://www.amazon.com/dp/B0BVBXJ21Z) [2**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★6,646 rev](https://www.amazon.com/dp/B09KQTY9YR) [3**Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats**Nature's Miracle**$8.14**3.6★2,701 rev](https://www.amazon.com/dp/B09Y2HCBPQ) [4**TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary**TheraPetMD**$33.04**3.8★3,279 rev](https://www.amazon.com/dp/B0FB9KWG7D) [5**Bodhi Cat No More Marking! Spray - Indoors & Outdoors Cat Urination Deterrent - Neutralizes Strong Odors from Marking - Pet-Safe Formula for Everyday Use - Made in USA (8 Fl Oz)**Bodhi Dog**$16.00**3.4★12,864 rev](https://www.amazon.com/dp/B08NQ385VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**reatoy Cat Deterrent Spray Cat Deterrent for Furniture Protection Pee Spraying Excessive Scratching & Chewing Everywhere Cat Repellent Indoor and Outdoor Pet-Safe Formula 5.07 Fl Oz**Reatoy**$20.00**175 rev2mo ago](https://www.amazon.com/dp/B0H14JNWLJ) [**Anowbo Cat Deterrent Spray - Cat Deterrent for Furniture Protection Pee Spraying Excessive Chewing & Scratching Everywhere - Use Indoor and Outdoor Pet-Safe Formula 150 ML**Anowbo**$20.15**46 rev2mo ago](https://www.amazon.com/dp/B0GY9RST69) [**VDKOGSX Cat Repellent Indoor & Outdoor Cat Urine Deterrent Cats Pee Repellant Cat Scratch Deterrent for Furniture/Rug/Curtain Keep Cats Out of Yard (1 Ounce (Pack of 8))**VDKOGSX**$27.58**74 rev5mo ago](https://www.amazon.com/dp/B0GKVNM69C) [**NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)**NOPEE**$12.11**66 rev8mo ago](https://www.amazon.com/dp/B0FXBDFYJZ) [**TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary**TheraPetMD**$33.04**3,279 rev1y ago](https://www.amazon.com/dp/B0FB9KWG7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VDKOGSX Cat Repellent Indoor & Outdoor Cat Urine Deterrent Cats Pee Repellant Cat Scratch Deterrent for Furniture/Rug/Curtain Keep Cats Out of Yard (1 Ounce (Pack of 8))**VDKOGSX**$27.58**4.0★**▲ 322%**](https://www.amazon.com/dp/B0GKVNM69C) [**reatoy Cat Deterrent Spray Cat Deterrent for Furniture Protection Pee Spraying Excessive Scratching & Chewing Everywhere Cat Repellent Indoor and Outdoor Pet-Safe Formula 5.07 Fl Oz**Reatoy**$20.00**4.5★**▲ 321%**](https://www.amazon.com/dp/B0H14JNWLJ) [**Anowbo Cat Deterrent Spray - Cat Deterrent for Furniture Protection Pee Spraying Excessive Chewing & Scratching Everywhere - Use Indoor and Outdoor Pet-Safe Formula 150 ML**Anowbo**$20.15**3.8★**▲ 318%**](https://www.amazon.com/dp/B0GY9RST69) [**NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)**NOPEE**$12.11**2.3★**▲ 241%**](https://www.amazon.com/dp/B0FXBDFYJZ) [**NaturVet Pet Organics No Mark Cat Spray Helps Deter Cats from Urine Marking for Indoor/Outdoor Use Housetraining Simulated Pheromones Mist Sprayer 16 Fl. Oz.**No Mark!**$16.44**3.6★**▲ 94%**](https://www.amazon.com/dp/B000KVUTIM)
**~~View all trending →~~**
## **What buyers say about cat urination deterrent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“No strong chemical smell”*
**Quality-Overall**14%
*“Really solid quality”*
**Soothing/Teething**10%
*“So calming”*
**Ease Of Use**7%
*“easy to apply”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Value For Money**5%
*“Great Value”*
**Pet Friendly**5%
*“pet safe”*
**Ease Of Cleaning**5%
*“Amazing Cleaner”*
**Brightness/Shine/Glow**3%
*“Brightness is excellent”*
**Spray/Flow**2%
*“The spray is consistent”*
### **What buyers complain about **
**Functionality-Overall**32%
*“Doesn't work”*
**Smell**24%
*“smells funny”*
**Value For Money**8%
*“Absolutely a waste of money”*
**Leak-Proof**4%
*“It was leaking”*
**Spray/Flow**3%
*“didnt help with spraying”*
**Quality-Overall**2%
*“So cheap, not highest quality was my target”*
**Brightness/Shine/Glow**2%
*“Not bright enough”*
**Durability**2%
*“Broke After First Use”*
**Advertised Vs Actual Product**2%
*“wrong product description”*
**Ease Of Cleaning**1%
*“not the best cleaner”*
### **Top return reasons **
**Functionality-Overall**24%
**Smell**13%
**Leak-Proof**10%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**8%
**Value For Money**6%
**Spray/Flow**5%
**Defective Material/Parts**4%
**Size-Overall**4%
**Bulb Flicker/Dimming/Color**4%
## **Common questions**
- **Is cat urination deterrent profitable to sell on Amazon United States?**
- The niche generates $937K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the cat urination deterrent niche?**
- 15 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in cat urination deterrent?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 1.1%.
- **When does demand for cat urination deterrent peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cat urination deterrent niche?**
- Listings span $8.14–$33.04; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 15,488 reviews — the moat a new listing must climb.
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