---
title: "Trend — cat treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-treats/trend"
last_updated: "2026-07-21T23:13:54.238Z"
locale: en
meta:
  description: "Niche score 63/100 · $21.2M/yr market · 9.9M searches/yr · $11.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $21.2M/yr market · 9.9M searches/yr · $11.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — cat treats - Flapen"
---

# **cat treats**

**Launch it**

A $21.2M/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 33Conversion 100Competition 86Returns 100Price range 57Avg price 42Brand share 23Review moat 18Quality gap 17

**Market size**

**Incredible****$21.2M**

$21.2M/yr · 9.9M searches

**Conversion**

**Incredible****19.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****$2.92–$31.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.01**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****17,282.16**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality