---
title: "Cat Treats — $21.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-treats"
last_updated: "2026-07-22T21:33:22.611Z"
locale: en
meta:
description: "Niche score 63/100 · $21.2M/yr market · 9.9M searches/yr · $11.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $21.2M/yr market · 9.9M searches/yr · $11.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Treats — $21.2M/yr Amazon US Niche (2026) - Flapen"
---
# **cat treats**
**Launch it**
A $21.2M/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 33Conversion 100Competition 86Returns 100Price range 57Avg price 42Brand share 23Review moat 18Quality gap 17
**Market size**
**Incredible****$21.2M**
$21.2M/yr · 9.9M searches
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Good****$2.92–$31.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****17,282.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cat treats is a $21.2M/yr Amazon United States market (9.9M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat treats market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$11.0M–$11.0M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **112 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**6%**
- Temptations70% - Blue Buffalo6% - Vital Essentials5% - Friskies5% - INABA4% - Greenies3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.
300K200KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-treats/trend)
## **Top cat treats search terms**
- **cat treats**5.5M/yr+4.6%14.2% conv. - **temptation cat treats**1.3M/yr+5.9%26.1% conv. - **cat treats temptations**495K/yr+0.4%26.8% conv. - **temptations cat treats**433K/yr+17.8%24.1% conv. - **kitten treats**320K/yr+48.4%7.1% conv. - **cat treat**330K/yr+6.2%9.5% conv. - **cat snacks**267K/yr+4.8%13.0% conv. - **temptations**259K/yr+13.5%20.7% conv. - **cat treats for indoor cats**157K/yr-2.9%10.9% conv. - **soft cat treats**149K/yr+11.2%5.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-treats/search-terms)
## **Top cat treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$423K4%$846K6%$1.3M8%$1.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 64 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub**Temptations**$14.12**4.8★72,265 rev](https://www.amazon.com/dp/B01LNB6SA0) [2**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub**Temptations**$7.93**4.8★72,265 rev](https://www.amazon.com/dp/B00IOTB7PG) [3**Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub**Temptations**$7.74**4.8★52,842 rev](https://www.amazon.com/dp/B00M0FK8UU) [4**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub**Temptations**$7.93**4.8★48,837 rev](https://www.amazon.com/dp/B00OLSARS2) [5**Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.**Blue Buffalo**$2.95**4.7★5,756 rev](https://www.amazon.com/dp/B083254TP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**250 rev6mo ago](https://www.amazon.com/dp/B0G4NLJL8Y) [**Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub**Temptations**$8.26**965 rev6mo ago](https://www.amazon.com/dp/B0G45X8214) [**Temptations Wacky Blasts Cat Treats Cluckin Bacon Flavor 16 oz. Pouch**Temptations**$8.05**1,066 rev6mo ago](https://www.amazon.com/dp/B0G4NP8W1B) [**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**247 rev6mo ago](https://www.amazon.com/dp/B0G8TQW5QR) [**Delectables Lickable Spoon Handheld Wet Cat Treats Made with Real Chicken & Salmon Quick & Easy Creamy Puree Mess Free Grain-Free No Added Fillers No by-Products Variety Pack 20ct**Delectables**$14.42**1,665 rev1y ago](https://www.amazon.com/dp/B0DW5251TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**4.8★**▲ 167%**](https://www.amazon.com/dp/B0G8TQW5QR) [**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**4.7★**▲ 165%**](https://www.amazon.com/dp/B0G4NLJL8Y) [**Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub**Temptations**$7.15**4.8★**▲ 163%**](https://www.amazon.com/dp/B00OLSARU0) [**Vital Essentials Freeze Dried Cat Treats | Ahi Tuna Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 1.1 oz Bag**Vital Essentials**$6.69**4.1★**▲ 150%**](https://www.amazon.com/dp/B0BWBX64JL) [**INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box**INABA**$23.73**4.8★**▲ 148%**](https://www.amazon.com/dp/B0B52MBWNB)
**~~View all trending →~~**
## **What buyers say about cat treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**53%
*“Cat Approved”*
**Taste-Overall**9%
*“My cat loves these treats”*
**Flavor**8%
*“All flavors”*
**Value For Money**7%
*“Great deal”*
**Quality-Overall**5%
*“Quality food”*
**Fun/Entertainment Experience**2%
*“It's great exercise for them and for me”*
**Size-Overall**2%
*“Good size”*
**Smell**1%
*“not messy or smelly”*
**Ease Of Chewing/Swallowing**1%
*“not too hard to chew”*
**Freshness**1%
*“it stays fresh”*
### **What buyers complain about **
**Value For Money**14%
*“they are not cheap”*
**Smell**11%
*“The smell is unpleasant”*
**Size-Overall**10%
*“They are tiny”*
**Flavor**6%
*“Not a favorite flavor”*
**Indigestion**5%
*“Upset stomach”*
**Taste-Overall**3%
*“Failed taste test”*
**Leak-Proof**3%
*“spilled all over”*
**Stale/Rotten/Spoiled**3%
*“Moldy”*
**Moist/Dry**3%
*“Dried up”*
**Quality-Overall**2%
*“Quality Control Issue”*
### **Top return reasons **
**Flavor**15%
**Size-Overall**13%
**Value For Money**10%
**Leak-Proof**10%
**Smell**8%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Product Condition**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is cat treats profitable to sell on Amazon United States?**
- The niche generates $21.2M/yr across 64 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (63/100).
- **How competitive is the cat treats niche?**
- 11 brands and 127 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cat treats?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for cat treats peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cat treats niche?**
- Listings span $2.92–$31.04; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 17,282 reviews — the moat a new listing must climb.
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