---
title: "Cat Tracker — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-tracker"
last_updated: "2026-07-21T17:36:09.074Z"
locale: en
meta:
description: "Niche score 58/100 · $1.1M/yr market · 1.1M searches/yr · $39.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.1M/yr market · 1.1M searches/yr · $39.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Tracker — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **cat tracker**
**Launch it**
A $1.1M/yr market growing +24.1% this quarter with returns at 4.2% — clears our launch bar.
Market size 79Growth 53Conversion 31Competition 42Returns 40Price range 48Avg price 95Brand share 51Review moat 48Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$39.03**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.1M searches
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,740.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.66–$185.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cat tracker is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Verdict: Launch it — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat tracker market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Launch success**
- **70%**
- 7 of 10 new (360d)
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**21**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**20%**
- Tractive32% - typecase14% - Fi10% - DCZSDJT9% - TabCat Homing Tags9% - Dgerp6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-tracker/trend)
## **Top cat tracker search terms**
- **cat tracker**282K/yr+16.5%1.0% conv. - **cat tracker collar**113K/yr+36.8%1.0% conv. - **tractive gps cat tracker**80K/yr+18.4%4.4% conv. - **cat gps tracker collar**80K/yr+18.4%1.3% conv. - **gps tracker for cats**68K/yr+17.5%0.6% conv. - **pet tracker for cats**67K/yr+16.5%0.8% conv. - **gps cat collar**60K/yr+23.0%1.2% conv. - **cat tracking collar**53K/yr+38.3%1.3% conv. - **cat collar with tracker**45K/yr+44.3%1.0% conv. - **cat gps tracker**44K/yr+30.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-tracker/search-terms)
## **Top cat tracker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$111K20%$222K30%$332K40%$443K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Dark Blue)**Tractive**$30.36**3.8★4,063 rev](https://www.amazon.com/dp/B0C75D8QZ9) [2**AirTag Cat Collar Breakaway Reflective Cat Collar Compatible with Apple AirTag 1st & 2nd Gen Hidden Holder with Bell Lightweight Water-Resistant Strap for Cats AirTag Not Included**typecase**$18.17**4.3★3,189 rev](https://www.amazon.com/dp/B0C8B84ZTB) [3**Tabcat V2 Cat & Kitten Tracker - No Subscription | 2 Lightweight Homing Tags Cases & Tracking Handset | RF Technology More Accurate than GPS | Track 2 Cats Indoors & Outdoors to 2.5 cm & 150 m Range**TabCat Homing Tags**$101.86**4.2★1,354 rev](https://www.amazon.com/dp/B0B8QPL9Q1) [4**Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included**Fi**$96.43**3.5★69 rev](https://www.amazon.com/dp/B0G1TNTKVK) [5**Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar**DCZSDJT**$29.61**4.1★49 rev](https://www.amazon.com/dp/B0GRWZSKH8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GPS Tracker for Dog Mini Portable GPS TrackeGPS- cas**VKAFW**$33.06**7 rev1w ago](https://www.amazon.com/dp/B0G6KXBF4J) [**Vebiso GPS Tracker for Cats Mini GPS Cat Tracker Smart Pet Activity Tracker No Monthly Fee Compatible with Apple Find My(iOS Only) Anti-Lost Finder Tag for Vehicles Pets Kids Items 1P**Vebiso**$29.78**7 rev2mo ago](https://www.amazon.com/dp/B0FX2DKHG2) [**Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar**DCZSDJT**$29.61**49 rev4mo ago](https://www.amazon.com/dp/B0GRWZSKH8) [**Cat Tracker Collar for iPhone Works with Apple Find My No Monthly Fee Cat Collar with Tracker Holder Lightweight Tracking Collar for Cats**Middle Rabbit**$14.96**4 rev7mo ago](https://www.amazon.com/dp/B0G2QPSMJW) [**Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included**Fi**$96.43**69 rev8mo ago](https://www.amazon.com/dp/B0G1TNTKVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cat Tracker Collar for iPhone Works with Apple Find My No Monthly Fee Cat Collar with Tracker Holder Lightweight Tracking Collar for Cats**Middle Rabbit**$14.96**3.2★**▲ 280%**](https://www.amazon.com/dp/B0G2QPSMJW) [**Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar**DCZSDJT**$29.61**4.1★**▲ 278%**](https://www.amazon.com/dp/B0GRWZSKH8) [**GPS Tracker for Dog Mini Portable GPS TrackeGPS- cas**VKAFW**$33.06**2.8★**▲ 275%**](https://www.amazon.com/dp/B0G6KXBF4J) [**Vebiso GPS Tracker for Cats Mini GPS Cat Tracker Smart Pet Activity Tracker No Monthly Fee Compatible with Apple Find My(iOS Only) Anti-Lost Finder Tag for Vehicles Pets Kids Items 1P**Vebiso**$29.78**3.0★**▲ 274%**](https://www.amazon.com/dp/B0FX2DKHG2) [**Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included**Fi**$96.43**3.5★**▲ 131%**](https://www.amazon.com/dp/B0G1TNTKVK)
**~~View all trending →~~**
## **What buyers say about cat tracker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**10%
*“Worth Every Penny”*
**Quality-Overall**9%
*“It had good reviews”*
**Ease Of Use**9%
*“It's easy to use once you learn the basics”*
**Size-Overall**7%
*“The fit is comfortable”*
**Battery Life**6%
*“Battery last forever”*
**Collar Quality**5%
*“Good collar”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Weight Light**4%
*“Lightweight,”*
**Pet Friendly**3%
*“Great for small pets”*
**Efficiency**3%
*“everything works as it should”*
### **What buyers complain about **
**Durability**15%
*“broke rather quickly”*
**Functionality-Overall**10%
*“Does not function as advertised”*
**Battery Life**9%
*“Battery does not last as long as advertised”*
**Connectivity-Overall**7%
*“Keeps disconnecting”*
**Value For Money**7%
*“Pricing on the other hand. seems ridiculous”*
**Size-Overall**5%
*“I was concerned it would be too big”*
**Quality-Overall**4%
*“The chargers are clearly very low quality”*
**Charging**4%
*“The first one I ordered wouldnt hold a charge at all”*
**Ease Of Use**3%
*“even harder to take off”*
**Advertised Vs Actual Product**2%
*“the description was VERY deceptive”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**15%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**8%
**Value For Money**5%
**Battery Life**4%
**Compatibility-Overall**4%
**Charging**4%
**GPS**4%
**Weight Heavy**3%
## **Common questions**
- **Is cat tracker profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 21 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Launch it (58/100).
- **How competitive is the cat tracker niche?**
- 15 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in cat tracker?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Battery Life. The return rate is 4.2%.
- **When does demand for cat tracker peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cat tracker niche?**
- Listings span $7.66–$185.08; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)