---
title: "Cat Shirts for Cats Only — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-shirts-for-cats-only"
last_updated: "2026-07-21T17:40:19.197Z"
locale: en
meta:
description: "Niche score 41/100 · $37K/yr market · 55K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $37K/yr market · 55K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Shirts for Cats Only — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **cat shirts for cats only**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 46Conversion 36Competition 23Returns 18Price range 84Avg price 95Brand share 22Review moat 59Quality gap 92
**Avg price**
**Incredible****$23.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$11.39–$38.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,146.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.6%**
return rate — above 6% kills the launch gate
**Market size**
**Bad****$37K**
$37K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, cat shirts for cats only is a $37K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat shirts for cats only market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Launch success**
- **—**
- 0 of 2 new (360d)
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,575**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**5%**
- Thundershirt51% - SoeKoa13% - DAJIDALI12% - Coppthinktu8% - Animation Shops7% - Hpetppy4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-shirts-for-cats-only/trend)
## **Top cat shirts for cats only search terms**
- **cat anxiety vest**21K/yr+3.8%1.6% conv. - **thundershirt for cats**14K/yr+21.3%3.3% conv. - **cat thundershirt**10K/yr+19.7%3.6% conv. - **thunder shirt for cat**7K/yr+39.7%3.1% conv. - **anxiety vest for cats**4K/yr+28.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-shirts-for-cats-only/search-terms)
## **Top cat shirts for cats only products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thundershirt Classic Cat Anxiety Jacket Heather Gray Medium (9 to 13 lbs) THU-009**Thundershirt**$38.38**4.0★3,369 rev](https://www.amazon.com/dp/B007Y31JP6) [2**SoeKoa Cat Anxiety Jacket Anxiety Vest for Cats Jackets for Cats Only Self-Adhesive Adjustable Pet Cat Calming Wrap Shirt Calming Wrap for Pets to Relieve Stress**SoeKoa**$14.08**3.7★35 rev](https://www.amazon.com/dp/B0DTKD318G) [3**ThunderShirt Classic Cat Anxiety Jacket Solid Gray Small**Thundershirt**$37.30**4.0★3,369 rev](https://www.amazon.com/dp/B007Y31K1E) [4**ThunderShirt For Cats Grey Large ( > 13 lbs)**Thundershirt**$38.42**4.0★3,369 rev](https://www.amazon.com/dp/B007Y31JT2) [5**Coppthinktu Cat Anxiety Jacket Anxiety Vest for Cats Cat Anti Anxiety Vest Shirt for Cat Cats Calming Wrap Vet Recommended Calming Solution Vest for Fireworks Travel Separation**Coppthinktu**$20.57**3.8★515 rev](https://www.amazon.com/dp/B08THQZJC1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pet Anxiety Jacket Calming Vest with Adjustable Hook and Loop for Cats and Dogs Soft Polyester Cotton Blend Fabric for Stress Relief During Thunder Fireworks and Travel**Occupiedpet**$14.91**0 rev8mo ago](https://www.amazon.com/dp/B0G19BS82W) [**DAJIDALI Dog & Cat Surgery Recovery Suit and Anxiety Wrap**DAJIDALI**$24.55**62 rev8mo ago](https://www.amazon.com/dp/B0FVZPJTRT) [**MORVIGIVE Cat Apparel for Small Cats Adjustable Relief Vest with Zipper Suitable for Thunderstorms Fireworks Separation Travel Anti-Anxiety Comfortable Wrap to Keep Pet Calm Green Small**MORVIGIVE**$19.34**54 rev1y ago](https://www.amazon.com/dp/B0F1Y92Y2B) [**SoeKoa Cat Anxiety Jacket Anxiety Vest for Cats Jackets for Cats Only Self-Adhesive Adjustable Pet Cat Calming Wrap Shirt Calming Wrap for Pets to Relieve Stress**SoeKoa**$14.08**35 rev1y ago](https://www.amazon.com/dp/B0DTKD318G) [**Hpetppy Cat Recovery Suit for Spay Abdominal Wounds Kitten Onesie Bodysuit for Cats After Surgery Cat Surgery Recovery Suit Female Cone of Shame Alternative for Cats Anti Licking (Pink M)**Hpetppy**$11.39**1,243 rev2y ago](https://www.amazon.com/dp/B0CT61YTLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thundercat Classic Logo Adult T-Shirt (XXX-Large) Black**Animation Shops**$19.23**4.6★**▲ 258%**](https://www.amazon.com/dp/B077MJPVJK) [**Pet Anxiety Jacket Calming Vest with Adjustable Hook and Loop for Cats and Dogs Soft Polyester Cotton Blend Fabric for Stress Relief During Thunder Fireworks and Travel**Occupiedpet**$14.91**0.0★**▲ 196%**](https://www.amazon.com/dp/B0G19BS82W) [**DAJIDALI Dog & Cat Surgery Recovery Suit and Anxiety Wrap**DAJIDALI**$24.24**4.3★**▲ 127%**](https://www.amazon.com/dp/B0FVZTZKTY) [**DAJIDALI Dog & Cat Surgery Recovery Suit and Anxiety Wrap**DAJIDALI**$24.55**4.3★**▲ 100%**](https://www.amazon.com/dp/B0FVZPJTRT) [**MORVIGIVE Cat Apparel for Small Cats Adjustable Relief Vest with Zipper Suitable for Thunderstorms Fireworks Separation Travel Anti-Anxiety Comfortable Wrap to Keep Pet Calm Green Small**MORVIGIVE**$19.34**3.6★**▲ 27%**](https://www.amazon.com/dp/B0F1Y92Y2B)
**~~View all trending →~~**
## **What buyers say about cat shirts for cats only**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fit great”*
**Ease Of Use**15%
*“It was easy to put on”*
**Comfort-Overall**14%
*“comfortable”*
**Soft Feel**7%
*“very soft”*
**Value For Money**6%
*“affordable”*
**Soothing/Teething**5%
*“seems to have a calming effect”*
**Advertised Vs Actual Product**4%
*“Does exactly as they claim”*
**Quality-Overall**4%
*“a good product if you don't own a slithery snake”*
**Pet Friendly**3%
*“My cat prefers the one that is felt”*
**Material Quality**2%
*“The material is very lightweight and breathable,”*
### **What buyers complain about **
**Size-Overall**26%
*“Not True to Size”*
**Durability**14%
*“Not durable”*
**Quality-Overall**8%
*“Quality is cheap”*
**Product Condition**7%
*“it arrived used”*
**Functionality-Overall**5%
*“Did not help”*
**Material Quality**3%
*“Cheap material”*
**Compatibility-Overall**2%
*“It doesnt work for my cat”*
**Thickness**2%
*“It was how thick it is”*
**Instructions/User Manual/Troubleshooting**2%
*“Tbh I wish there had been more instructions on how it goes on I put it on my cat backwards at first”*
**Ease Of Chewing/Swallowing**1%
*“they can't chew through”*
### **Top return reasons **
**Size-Overall**82%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Product Condition**2%
**Escape Proof**2%
**Material Quality**1%
**Defective Material/Parts**1%
**Compatibility-Overall**1%
**Thin**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is cat shirts for cats only profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cat shirts for cats only niche?**
- 8 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cat shirts for cats only?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 7.6% — above our launch gate.
- **When does demand for cat shirts for cats only peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the cat shirts for cats only niche?**
- Listings span $11.39–$38.42; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.
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