---
title: "Trend — cat scratching post - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratching-post/trend"
last_updated: "2026-07-21T06:36:05.271Z"
locale: en
meta:
  description: "cat scratching post clears our launch bar: a $18.8M/yr market growing +3.3% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:description": "cat scratching post clears our launch bar: a $18.8M/yr market growing +3.3% this quarter with returns at 1.3%. Data updated Jul 2026."
  "og:title": "Trend — cat scratching post - Flapen"
---

# **cat scratching post**

**Launch it**

A $18.8M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.

Market size 100Growth 29Conversion 60Competition 89Returns 89Price range 88Avg price 95Brand share 94Review moat 24Quality gap 42

**Market size**

**Incredible****$18.8M**

$18.8M/yr · 14.4M searches

**Avg price**

**Incredible****$25.01**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.03–$97.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,597.07**

avg incumbent reviews — the moat a new listing must climb