---
title: "cat scratching post — $18.8M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratching-post"
last_updated: "2026-07-20T18:41:53.854Z"
locale: en
meta:
description: "cat scratching post clears our launch bar: a $18.8M/yr market growing +3.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:description": "cat scratching post clears our launch bar: a $18.8M/yr market growing +3.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:title": "cat scratching post — $18.8M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **cat scratching post**
**Launch it**
A $18.8M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.
Market size 100Growth 29Conversion 60Competition 89Returns 89Price range 88Avg price 95Brand share 94Review moat 24Quality gap 42
**Market size**
**Incredible****$18.8M**
$18.8M/yr · 14.4M searches
**Avg price**
**Incredible****$25.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$7.03–$97.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,597.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat scratching post is a $18.8M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 71/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$15.0M–$20.0M**
- units × avg price
- **Launch success**
- **91%**
- 10 of 11 new (360d)
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **148 days**
## **Competition**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**48 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**41%**
Top 20: 77%
**Top-5 click share**
**26%**
Top 20: 63%
**Open market**
**54%**
- Amazon Basics13% - FUKUMARU9% - EHEYCIGA8% - MECOOL6% - ANWA5% - TIMHAKA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
400K300KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-scratching-post/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$375K4%$750K6%$1.1M8%$1.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 71 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown**EHEYCIGA**$19.72**4.5★3,201 rev](https://www.amazon.com/dp/B0D4VDDQV3) [2**ANWA 32 Tall Cat Scratching Posts for Indoor Cats 3-in-1 Vertical Cat Scratching Post with Plush Toys Premium Sisal Post for Cats at All Ages with Reinforced Stable Base Beige**ANWA**$19.76**4.6★2,668 rev](https://www.amazon.com/dp/B0BML72176) [3**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**TIMHAKA**$10.11**4.5★4,668 rev](https://www.amazon.com/dp/B0CPDDQ47W) [4**FUKUMARU Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size**FUKUMARU**$22.30**4.5★17,341 rev](https://www.amazon.com/dp/B0B2NKLVCS) [5**Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown**Amazon Basics**$35.90**4.5★9,043 rev](https://www.amazon.com/dp/B07G3SLKQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Cork cat Scratching Post-Cat Scratchers- Scratch Pads for Indoor-Cats Scratching Board-cat ramp-cat Scratch Cardboard with Toy Replaceable use-Eco-Friendly Sustainable-cat Gifts**Mocherpion**$39.17**77 rev3mo ago](https://www.amazon.com/dp/B0GVHQFMV2) [**EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large**EHEYCIGA**$32.11**83 rev3mo ago](https://www.amazon.com/dp/B0GD76LNVY) [**ZOMISIA 35 Tall Cat Scratching Post 4.7 Large Scratch Post with Thicken Wooden Base for Indoor Cats Adults Sisal Scratcher Top & Dangling Balls Super Sturdy**ZOMISIA**$34.59**83 rev4mo ago](https://www.amazon.com/dp/B0GCHWSLT8) [**AGYM Cat Scratcher 26 inch L Shape Cat Scratching Pad for Indoor Cats Durable Sustainable Cardboard Scratcher with Box Recyclable Vertical Cat Scratch Pad to Protect Furniture Large**AGYM**$17.27**249 rev5mo ago](https://www.amazon.com/dp/B0GLGNXJJL) [**Sweetcrispy 44 Inch Cat Tree Tower Cat Climbing Tower with Natural Sisal Scratching Posts Hammock Pet Condo for Indoor Cats and Kittens Play Beige**Sweetcrispy**$29.76**1,355 rev7mo ago](https://www.amazon.com/dp/B0G2XYGPWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZOMISIA 35 Tall Cat Scratching Post 4.7 Large Scratch Post with Thicken Wooden Base for Indoor Cats Adults Sisal Scratcher Top & Dangling Balls Super Sturdy**ZOMISIA**$34.59**4.6★**▲ 375%**](https://www.amazon.com/dp/B0GCHWSLT8) [**Natural Cork cat Scratching Post-Cat Scratchers- Scratch Pads for Indoor-Cats Scratching Board-cat ramp-cat Scratch Cardboard with Toy Replaceable use-Eco-Friendly Sustainable-cat Gifts**Mocherpion**$39.17**4.4★**▲ 367%**](https://www.amazon.com/dp/B0GVHQFMV2) [**AGYM Cat Scratcher 26 inch L Shape Cat Scratching Pad for Indoor Cats Durable Sustainable Cardboard Scratcher with Box Recyclable Vertical Cat Scratch Pad to Protect Furniture Large**AGYM**$17.27**4.6★**▲ 310%**](https://www.amazon.com/dp/B0GLGNXJJL) [**EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large**EHEYCIGA**$32.11**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GD76LNVY) [**Pawalaya 35 Inch Cat Scratching Post Eucalyptus Sisal Rope Cat Tree Tower with Hanging Ball & Interactive Mouse Toy Durable Scratcher for Indoor Adult Cats**pawalaya**$35.43**4.5★**▲ 258%**](https://www.amazon.com/dp/B0FZJP17PC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**31%
*“Cats LOVE it”*
**Value For Money**9%
*“Very affordable”*
**Quality-Overall**8%
*“solid quality”*
**Strength**8%
*“Very stable”*
**Scratch Resistance**7%
*“it holds up well to scratches”*
**Assembly/Installation**5%
*“Easily assembled”*
**Durability**5%
*“Durable and cute”*
**Size-Overall**5%
*“Perfect height”*
**Fun/Entertainment Experience**3%
*“Hours of fun”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
### **What buyers complain about **
**Size-Overall**18%
*“doesn't fit very well”*
**Durability**14%
*“Breaks easily”*
**Strength**9%
*“NOT STURDY AT ALL”*
**Assembly/Installation**7%
*“Assembly Issues”*
**Quality-Overall**7%
*“Bad Quality Control”*
**Value For Money**4%
*“The price is lower”*
**Instructions/User Manual/Troubleshooting**3%
*“Missing instruction”*
**Thickness**2%
*“Not that thick”*
**Material Quality**2%
*“Flimsy material”*
**Smell**2%
*“Weird smell”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**13%
**Assembly/Installation**8%
**Advertised Vs Actual Product**7%
**Material Quality**5%
**Strength**4%
**Value For Money**3%
**Quality-Overall**3%
**Durability**2%
**Escape Proof**2%
## **Common questions**
- **Is cat scratching post profitable to sell on Amazon United States?**
- The niche generates $18.8M/yr across 71 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the cat scratching post niche?**
- 48 brands and 53 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in cat scratching post?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.3%.
- **When does demand for cat scratching post peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat scratching post niche?**
- Listings span $7.03–$97.87; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 5,597 reviews — the moat a new listing must climb.
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