---
title: "Search terms — cat scratching post with perch - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratching-post-with-perch/search-terms"
last_updated: "2026-07-21T22:05:50.065Z"
locale: en
meta:
  description: "Niche score 56/100 · $52K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $52K/yr market · 76K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat scratching post with perch - Flapen"
---

# **cat scratching post with perch**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 42Conversion 22Competition 85Returns 76Price range 95Avg price 95Brand share 95Review moat 25Quality gap 52

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$39.32**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.80–$97.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,505.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$52K**

$52K/yr · 76K searches