---
title: "Trend — cat scratching carpet - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratching-carpet/trend"
last_updated: "2026-07-21T22:05:25.713Z"
locale: en
meta:
  description: "Niche score 51/100 · $101K/yr market · 136K searches/yr · $22.20 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $101K/yr market · 136K searches/yr · $22.20 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat scratching carpet - Flapen"
---

# **cat scratching carpet**

**Worth a look**

Shows a sweet-spot price point ($22.20 avg), but a small market ($101K/yr) keeps it on the watch list.

Market size 25Growth 50Conversion 42Competition 35Returns 69Price range 87Avg price 93Brand share 52Review moat 29Quality gap 82

**Avg price**

**Great****$22.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.01–$60.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+20.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,571**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$101K**

$101K/yr · 136K searches