---
title: "Cat Scratching Carpet — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratching-carpet"
last_updated: "2026-07-21T19:34:53.507Z"
locale: en
meta:
description: "Niche score 51/100 · $101K/yr market · 136K searches/yr · $22.20 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $101K/yr market · 136K searches/yr · $22.20 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Scratching Carpet — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **cat scratching carpet**
**Worth a look**
Shows a sweet-spot price point ($22.20 avg), but a small market ($101K/yr) keeps it on the watch list.
Market size 25Growth 50Conversion 42Competition 35Returns 69Price range 87Avg price 93Brand share 52Review moat 29Quality gap 82
**Avg price**
**Great****$22.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.01–$60.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,571**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$101K**
$101K/yr · 136K searches
According to Flapen's Amazon United States niche tracking, cat scratching carpet is a $101K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratching carpet market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Launch success**
- **57%**
- 4 of 7 new (360d)
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**19%**
- FUKUMARU31% - Conlun19% - Petinstinct9% - Xanadued9% - Graciadeco7% - ORDORA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +20.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-scratching-carpet/trend)
## **Top cat scratching carpet search terms**
- **sisal mat**25K/yr+2.8%2.1% conv. - **cat scratch rug**17K/yr+21.0%3.0% conv. - **sisal cat scratcher mat**12K/yr+22.6%3.0% conv. - **cat scratching rug**13K/yr+37.0%2.3% conv. - **cat scratching mat for floor**7K/yr+44.6%5.2% conv. - **cat scratch rugs for indoor cats**7K/yr+33.6%2.7% conv. - **sisal mat for cats**7K/yr+22.7%2.2% conv. - **cat scratcher rug**6K/yr+38.0%2.2% conv. - **cat scratch mats for floor**8K/yr+10.2%3.8% conv. - **sisal scratching pad**6K/yr+21.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-scratching-carpet/search-terms)
## **Top cat scratching carpet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Tapes Protect Sofa and Carpet**FUKUMARU**$11.70**4.4★21,545 rev](https://www.amazon.com/dp/B0CSSRPTLT) [2**Conlun Cat Scratcher Mat Natural Sisal Cat Scratch Pad Horizontal Floor Cat Scratching Pads Rug for Indoor Cats Grinding Claws Nails Cat Furniture Protector for Couch & Carpets & Sofas**Conlun**$11.58**4.3★1,579 rev](https://www.amazon.com/dp/B09YD8R2QH) [3**Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige**Petinstinct**$10.01**4.1★62 rev](https://www.amazon.com/dp/B0G7Z9NSPS) [4**Xanadued Cotton Rope Area Rug for Cats Cat Scratch Rug Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers**Xanadued**$39.57**4.3★35 rev](https://www.amazon.com/dp/B0FX4BLGPB) [5**Graciadeco Carpet Cat Scratching Mat Sisal 2 Packs Sisal Fabric Large 23.6 x 15.7 Scratching Pad for Indoor Cats with Adhesive Hook Loop Tape Cat Scratching Rug Wall Scratchers for Indoor**Graciadeco**$19.27**4.1★1,423 rev](https://www.amazon.com/dp/B0BCYKHW6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shgxjjnb 47.2 in Cat Rug Cat Scratch Rug Cat Scratch Rugs for Indoor Cats Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers**Shgxjjnb**$59.58**2 rev4mo ago](https://www.amazon.com/dp/B0GR9BLHSZ) [**Natural Cork-Cat Scratch Pad-Cat Scratch Mat Rug-Avoid Cat Couch Protector-Cat Scratch Furniture Protector for Post/Sofa/Floor-Indoor Wall Scratchers-Cat Scratching Carpets-Stretching-Kitty Gifts**Mocherpion**$26.78**44 rev5mo ago](https://www.amazon.com/dp/B0GL2FXZYC) [**Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige**Petinstinct**$10.01**62 rev6mo ago](https://www.amazon.com/dp/B0G7Z9NSPS) [**31 x 31 Inch 3D Garden Cat Scratcher Mat Flower Sisal Cat Scratch Pad Floor Round Cat Scratching Pads Area Rug for Indoor Cats Protector for Wall&Sofas Green Moss Cat Claw Pad (White Flowers)**Cuvjinv**$60.33**18 rev7mo ago](https://www.amazon.com/dp/B0FXHCPKB2) [**Xanadued Cotton Rope Area Rug for Cats Cat Scratch Rug Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers**Xanadued**$39.57**35 rev8mo ago](https://www.amazon.com/dp/B0FX4BLGPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shgxjjnb 47.2 in Cat Rug Cat Scratch Rug Cat Scratch Rugs for Indoor Cats Washable Boho Braided Circle Rug Soft and Stylish Home Accen for Cat Lovers**Shgxjjnb**$59.58**5.0★**▲ 202%**](https://www.amazon.com/dp/B0GR9BLHSZ) [**Natural Cork-Cat Scratch Pad-Cat Scratch Mat Rug-Avoid Cat Couch Protector-Cat Scratch Furniture Protector for Post/Sofa/Floor-Indoor Wall Scratchers-Cat Scratching Carpets-Stretching-Kitty Gifts**Mocherpion**$26.78**4.2★**▲ 144%**](https://www.amazon.com/dp/B0GL2FXZYC) [**Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige**Petinstinct**$10.01**4.1★**▲ 138%**](https://www.amazon.com/dp/B0G7Z9NSPS) [**Ordora Large Cat Scratcher Mat: 31.5 X 14 Inch Upgrade Soft Sisal Horizontal Cat Floor Scratching Pad Cat Scratching Rug Protect Furniture**ORDORA**$15.15**4.1★**▲ 85%**](https://www.amazon.com/dp/B0FBWVW5SY) [**31 x 31 Inch 3D Garden Cat Scratcher Mat Flower Sisal Cat Scratch Pad Floor Round Cat Scratching Pads Area Rug for Indoor Cats Protector for Wall&Sofas Green Moss Cat Claw Pad (White Flowers)**Cuvjinv**$60.33**3.7★**▲ 70%**](https://www.amazon.com/dp/B0FXHCPKB2)
**~~View all trending →~~**
## **What buyers say about cat scratching carpet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**26%
*“Cats Love It”*
**Quality-Overall**9%
*“Excellent product, as described”*
**Scratch Resistance**9%
*“Our cats won't scratch it”*
**Adhesion/Stickiness**9%
*“The adhesive was strong”*
**Value For Money**7%
*“Very affordable”*
**Durability**5%
*“Durable and good quality”*
**Strength**5%
*“Very strong”*
**Size-Overall**4%
*“The size is accurate to the listing”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Product as described”*
### **What buyers complain about **
**Adhesion/Stickiness**25%
*“Adhesive sucks”*
**Size-Overall**10%
*“Too small”*
**Value For Money**8%
*“Was pricey for what you get”*
**Durability**5%
*“Not as durable as I thought”*
**Ease Of Use**4%
*“Could Not Use”*
**Functionality-Overall**4%
*“Meh, doesn't function”*
**Smell**3%
*“it has a strong plastic smell”*
**Grip**3%
*“Slip slide and away”*
**Natural Resource Wastage**2%
*“Waste of money”*
**Thickness**2%
*“I would have liked the thickness”*
### **Top return reasons **
**Size-Overall**28%
**Adhesion/Stickiness**23%
**Material Quality**10%
**Advertised Vs Actual Product**9%
**Color**6%
**Functionality-Overall**5%
**Quality-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Thickness**1%
## **Common questions**
- **Is cat scratching carpet profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 20 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the cat scratching carpet niche?**
- 16 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in cat scratching carpet?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 2.3%.
- **When does demand for cat scratching carpet peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cat scratching carpet niche?**
- Listings span $10.01–$60.33; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 3,571 reviews — the moat a new listing must climb.
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