---
title: "Cat Scratcher Refill — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratcher-refill"
last_updated: "2026-07-21T17:29:20.548Z"
locale: en
meta:
description: "Niche score 52/100 · $60K/yr market · 54K searches/yr · $16.62 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $60K/yr market · 54K searches/yr · $16.62 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Scratcher Refill — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **cat scratcher refill**
**Worth a look**
Shows low returns (0.7%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 22Conversion 73Competition 60Returns 97Price range 72Avg price 79Brand share 82Review moat 42Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.27–$34.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,278.49**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, cat scratcher refill is a $60K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratcher refill market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$66K**
- units × avg price
- **Launch success**
- **18%**
- 2 of 11 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**36 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**53%**
Top 20: 88%
**Top-5 click share**
**49%**
Top 20: 83%
**Open market**
**40%**
- AGYM13% - engelalike11% - Best Pet Supplies10% - THAMIAO10% - Catinarla8% - FUKUMARU7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
2K1KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-scratcher-refill/trend)
## **Top cat scratcher refill search terms**
- **cat scratcher refill**13K/yr+5.8%6.6% conv. - **cat scratcher replacement**8K/yr+10.8%4.1% conv. - **cat scratcher refills**6K/yr-5.7%4.3% conv. - **cardboard cat scratcher refill**6K/yr-25.8%5.2% conv. - **cat scratch pad refill**6K/yr-3.3%6.3% conv. - **cat scratch refill**4K/yr-7.7%8.4% conv. - **cat scratcher replacement pads**3K/yr-14.3%2.6% conv. - **cat scratch replacement**3K/yr-4.5%4.9% conv. - **cat scratcher refills cardboard**4K/yr-42.4%5.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-scratcher-refill/search-terms)
## **Top cat scratcher refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Packs cat Scratcher Toys Reversible Scratching Post Board for Indoor Cats Cardboard pad Sleep Play and Grind Claws**engelalike**$15.73**4.6★2,107 rev](https://www.amazon.com/dp/B09JNKGMT5) [2**Best Pet Supplies Catify Cat Scratcher Fun Interactive Scratchers Posts Poles Claw Safe Furniture Saver Indoor Play Support Natural Cat Behaviors Heavy Duty - Round(5 Pack)**Best Pet Supplies**$15.75**4.8★14,480 rev](https://www.amazon.com/dp/B076BXK2NT) [3**Round Cat Scratcher Refill - 10 Inch Diameter 7/8 Inch Thickness - Cardboard Cat Scratcher Scratching Board Replacement Pads (2pcs) for Indoor Cats**THAMIAO**$9.94**4.7★1,284 rev](https://www.amazon.com/dp/B0DGSX57L6) [4**AGYM Cat Scratchers 4 Pack Corrugated Cardboard Cat Scratching Pads for Indoor Cats and Kittens Large Cat Scratch Pad Boards Reversible Cat Scratch Boards for Floor Wall and Corner Use**AGYM**$15.99**4.6★249 rev](https://www.amazon.com/dp/B0C6MFDG6D) [5**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play**Catinarla**$20.15**4.5★2,160 rev](https://www.amazon.com/dp/B0BZP37BPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Round Cat Scratcher Refill 10 Inch - Double-Sided Cat Scratch Pad Replacement Fits Most Round Bases Cat Scratching Board for Indoor Cats 2-Pack**WOQPHU**$9.05**12 rev3mo ago](https://www.amazon.com/dp/B0GS8YCM55) [**Round Cat Scratcher Refill 10 Inch Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher Pads Circle Replacement Double-Sided (2 PCS)**INNOIO**$9.01**5 rev4mo ago](https://www.amazon.com/dp/B0GRGHR85Y) [**2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy**Generic**$9.01**24 rev5mo ago](https://www.amazon.com/dp/B0GKMC5LC2) [**AGYM Cat Scratchers 6 Packs Refill Cat Scratching Pad Cardboard for Indoor Cats and Kitten All Breeds Cat Scratch Pad Board Easy for Cats to Scratch**AGYM**$19.14**1,698 rev5mo ago](https://www.amazon.com/dp/B0GJS4TTX5) [**Round Cat Scratcher Refill 10 Diameter Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher PadsDouble-Sided (2 PCS)**INNOIO**$8.63**130 rev8mo ago](https://www.amazon.com/dp/B0G1RKKXZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AGYM Cat Scratchers 6 Packs Refill Cat Scratching Pad Cardboard for Indoor Cats and Kitten All Breeds Cat Scratch Pad Board Easy for Cats to Scratch**AGYM**$19.14**4.8★**▲ 381%**](https://www.amazon.com/dp/B0GJS4TTX5) [**Round Cat Scratcher Refill 10 Inch Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher Pads Circle Replacement Double-Sided (2 PCS)**INNOIO**$9.01**4.0★**▲ 376%**](https://www.amazon.com/dp/B0GRGHR85Y) [**Round Cat Scratcher Refill 10 Inch - Double-Sided Cat Scratch Pad Replacement Fits Most Round Bases Cat Scratching Board for Indoor Cats 2-Pack**WOQPHU**$9.05**4.0★**▲ 373%**](https://www.amazon.com/dp/B0GS8YCM55) [**Natural Sisal Rope for Cat Scratcher Tree Thick 5-mm 1/5 Inch by 50 Feet Cat Tower Climbing Twine for Cat Scratching Post Replacement Scratch Post Repairing Replace Recovering and DIY White**AUXMOTEC**$7.84**4.7★**▲ 307%**](https://www.amazon.com/dp/B0FRZG83NX) [**2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy**Generic**$9.01**4.9★**▲ 303%**](https://www.amazon.com/dp/B0GKMC5LC2)
**~~View all trending →~~**
## **What buyers say about cat scratcher refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**29%
*“Cats love it”*
**Size-Overall**13%
*“True to size”*
**Value For Money**13%
*“Best Value”*
**Quality-Overall**8%
*“Good nice solid product”*
**Scratch Resistance**7%
*“Great scratchers for the price”*
**Durability**7%
*“They last a good time so good durability”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**2%
*“Sturdy boards”*
**Fun/Entertainment Experience**2%
*“Favorite cat toy”*
### **What buyers complain about **
**Size-Overall**28%
*“Didn't fit”*
**Durability**11%
*“Not very durable”*
**Thickness**10%
*“Thicker than I expected”*
**Quality-Overall**8%
*“so much cheaper than store bought for the same quality”*
**Value For Money**5%
*“little expensive”*
**Smell**4%
*“Some chemical smell”*
**Strength**3%
*“flimsy”*
**Advertised Vs Actual Product**2%
*“Not what is stated”*
**Adhesion/Stickiness**2%
*“No adhesive used to hold it together”*
**Assembly/Installation**1%
*“Difficult to put together”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**6%
**Thickness**3%
**Thin**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Smell**2%
**Compatibility-Overall**2%
**Color**2%
**Functionality-Overall**1%
## **Common questions**
- **Is cat scratcher refill profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 43 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cat scratcher refill niche?**
- 36 brands and 52 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in cat scratcher refill?**
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.
- **When does demand for cat scratcher refill peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cat scratcher refill niche?**
- Listings span $7.27–$34.98; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.
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