---
title: "Search terms — cat scratch pad - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratch-pad/search-terms"
last_updated: "2026-07-21T20:32:49.165Z"
locale: en
meta:
  description: "Niche score 72/100 · $1.5M/yr market · 1.4M searches/yr · $19.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 72/100 · $1.5M/yr market · 1.4M searches/yr · $19.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — cat scratch pad - Flapen"
---

# **cat scratch pad**

**Launch it**

A $1.5M/yr market growing +17.0% this quarter with returns at 0.9% — clears our launch bar.

Market size 86Growth 46Conversion 62Competition 87Returns 95Price range 72Avg price 86Brand share 95Review moat 32Quality gap 40

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Market size**

**Great****$1.5M**

$1.5M/yr · 1.4M searches

**Avg price**

**Great****$19.49**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.03–$35.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+17.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,277.15**

avg incumbent reviews — the moat a new listing must climb