---
title: "Cat Scratch Pad — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratch-pad"
last_updated: "2026-07-21T17:37:07.468Z"
locale: en
meta:
description: "Niche score 72/100 · $1.5M/yr market · 1.4M searches/yr · $19.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $1.5M/yr market · 1.4M searches/yr · $19.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Scratch Pad — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **cat scratch pad**
**Launch it**
A $1.5M/yr market growing +17.0% this quarter with returns at 0.9% — clears our launch bar.
Market size 86Growth 46Conversion 62Competition 87Returns 95Price range 72Avg price 86Brand share 95Review moat 32Quality gap 40
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Market size**
**Great****$1.5M**
$1.5M/yr · 1.4M searches
**Avg price**
**Great****$19.49**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.03–$35.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+17.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,277.15**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat scratch pad is a $1.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Launch it — 72/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratch pad market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.6M–$1.9M**
- units × avg price
- **Launch success**
- **78%**
- 7 of 9 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**39%**
Top 20: 85%
**Top-5 click share**
**28%**
Top 20: 69%
**Open market**
**55%**
- TIMHAKA9% - FUKUMARU9% - Conlun8% - Amazon Basics7% - EHEYCIGA6% - ZOMISIA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.
80K60KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-scratch-pad/trend)
## **Top cat scratch pad search terms**
- **cardboard cat scratcher**365K/yr+9.9%6.8% conv. - **cat scratcher bed**148K/yr+45.3%2.5% conv. - **cat cardboard scratcher**101K/yr+12.4%7.7% conv. - **cat scratcher cardboard**116K/yr-6.5%5.8% conv. - **cat scratcher couch**71K/yr+39.8%1.7% conv. - **cat scratching mat**50K/yr+39.6%3.1% conv. - **cat scratch box**62K/yr+7.4%5.0% conv. - **scratch pad**61K/yr-5.2%5.2% conv. - **cat scratch bed**50K/yr+23.4%3.1% conv. - **cat scratch mat**51K/yr+12.3%3.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-scratch-pad/search-terms)
## **Top cat scratch pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$45K6%$90K9%$134K12%$179K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 54 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**TIMHAKA**$10.11**4.5★4,668 rev](https://www.amazon.com/dp/B0CPDDQ47W) [2**ZOMISIA 26 Cardboard Cat Scratcher Bed - Large Scratcher Couch for Indoor Cats Orthopedic Scratching Board Lounger Scratching Couch with Bells**ZOMISIA**$22.70**4.7★406 rev](https://www.amazon.com/dp/B0F8B4TSG2) [3**miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats**miwoowim**$25.00**4.7★862 rev](https://www.amazon.com/dp/B0DR95WZ75) [4**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play**Catinarla**$20.15**4.5★2,160 rev](https://www.amazon.com/dp/B0BZP37BPM) [5**EHEYCIGA Cardboard Cat Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Brown**EHEYCIGA**$19.72**4.5★3,201 rev](https://www.amazon.com/dp/B0D4VDDQV3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUCAOL Cat Scratch Puzzle Enrichment Box Cat Nail File Enrichment Box No Assembly Required Built-in Sandpaper Trims Your pets Claws as They Play(Burlywood Color)**MUCAOL**$29.14**68 rev6mo ago](https://www.amazon.com/dp/B0GD7W3PB6) [**Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige**Petinstinct**$10.01**62 rev6mo ago](https://www.amazon.com/dp/B0G7Z9NSPS) [**Cat Scratch Puzzle Enrichment Box Wooden Cat Nail File Box Stress Free Alternative to Grinders Maze Toy Box for Indoor Cats Scratching with Sandpaper & 3 Bell Balls**Generic**$27.03**52 rev7mo ago](https://www.amazon.com/dp/B0G52KS3WX) [**Markarbarka 27 Inch Cat Couch Scratcher Large Cardboard Box with Durable Scratch Pad for Cats Comfortable Cat Scratching Sofa & Cozy Nest with Reversible Scratchers**Markarbarka**$23.64**177 rev8mo ago](https://www.amazon.com/dp/B0FRSXJRQL) [**Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack**Amazon Basics**$9.28**477 rev8mo ago](https://www.amazon.com/dp/B0DS2RVB1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Petinstinct Cat Scratcher Mat 23.6x 15.7 Natural Sisal Cat Scratch Mat with Hook and Loop Tape Horizontal Scratching Rug Pad for Indoor Cats Furniture Protector Floor Carpet Wall Pad M Beige**Petinstinct**$10.01**4.1★**▲ 229%**](https://www.amazon.com/dp/B0G7Z9NSPS) [**MUCAOL Cat Scratch Puzzle Enrichment Box Cat Nail File Enrichment Box No Assembly Required Built-in Sandpaper Trims Your pets Claws as They Play(Burlywood Color)**MUCAOL**$29.14**3.9★**▲ 217%**](https://www.amazon.com/dp/B0GD7W3PB6) [**Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack**Amazon Basics**$9.28**4.6★**▲ 177%**](https://www.amazon.com/dp/B0DS2RVB1K) [**Cat Scratch Puzzle Enrichment Box Wooden Cat Nail File Box Stress Free Alternative to Grinders Maze Toy Box for Indoor Cats Scratching with Sandpaper & 3 Bell Balls**Generic**$27.03**3.7★**▲ 126%**](https://www.amazon.com/dp/B0G52KS3WX) [**AROPEME Cat Scratcher Bed for Indoor Cats - 23.6 Large Natural Sisal Cat Scratching Board Wood Frame Scratch Pad Modern Cats Lounger/Hammock Easy Assembly Furniture**AROPEME**$20.93**4.2★**▲ 89%**](https://www.amazon.com/dp/B0FM2ZXPSS)
**~~View all trending →~~**
## **What buyers say about cat scratch pad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“My Cats Approved”*
**Value For Money**9%
*“Great Deal”*
**Scratch Resistance**8%
*“No scratching”*
**Quality-Overall**7%
*“Amazing quality”*
**Size-Overall**6%
*“Accurate size”*
**Durability**5%
*“Durable material”*
**Strength**4%
*“The construction is nice and sturdy”*
**Assembly/Installation**4%
*“Easy assembly”*
**Fun/Entertainment Experience**3%
*“Fun times”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
### **What buyers complain about **
**Size-Overall**25%
*“Extremely small”*
**Durability**9%
*“Broke within a week”*
**Quality-Overall**7%
*“Cheap quality”*
**Value For Money**6%
*“The price is lower”*
**Assembly/Installation**6%
*“Difficult to put together”*
**Thickness**5%
*“Not that thick”*
**Strength**4%
*“Not sturdy”*
**Ease Of Cleaning**3%
*“Not an easy clean if that happens”*
**Adhesion/Stickiness**2%
*“Adhesive sucks”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**43%
**Defective Material/Parts**9%
**Assembly/Installation**8%
**Advertised Vs Actual Product**8%
**Material Quality**6%
**Value For Money**4%
**Quality-Overall**3%
**Adhesion/Stickiness**3%
**Strength**2%
**Functionality-Overall**2%
## **Common questions**
- **Is cat scratch pad profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 54 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Launch it (72/100).
- **How competitive is the cat scratch pad niche?**
- 38 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in cat scratch pad?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- **When does demand for cat scratch pad peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cat scratch pad niche?**
- Listings span $7.03–$35.58; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 3,277 reviews — the moat a new listing must climb.
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