---
title: "Search terms — cat scratch mat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratch-mat/search-terms"
last_updated: "2026-07-21T20:33:05.676Z"
locale: en
meta:
  description: "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat scratch mat - Flapen"
---

# **cat scratch mat**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 27Conversion 79Competition 88Returns 97Price range 65Avg price 76Brand share 95Review moat 33Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.46**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.00–$35.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,208.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$53K**

$53K/yr · 43K searches