---
title: "Cat Scratch Mat — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-scratch-mat"
last_updated: "2026-07-22T21:29:38.818Z"
locale: en
meta:
description: "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $53K/yr market · 43K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Scratch Mat — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **cat scratch mat**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 27Conversion 79Competition 88Returns 97Price range 65Avg price 76Brand share 95Review moat 33Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.00–$35.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,208.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, cat scratch mat is a $53K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat scratch mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$77K**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**39%**
Top 20: 76%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**57%**
- SmartyKat13% - Hoiny12% - FMP Brands6% - Catinarla4% - KitchenDine4% - TIMHAKA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-scratch-mat/trend)
## **Top cat scratch mat search terms**
- **scratch pads**33K/yr+1.5%7.5% conv. - **cardboard cat scratcher box**4K/yr+22.1%3.2% conv. - **smartykat scratcher**5K/yr-13.4%7.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-scratch-mat/search-terms)
## **Top cat scratch mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 61 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook**Hoiny**$6.99**4.7★962 rev](https://www.amazon.com/dp/B0CQK3M5VK) [2**FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads**FMP Brands**$14.95**4.6★1,273 rev](https://www.amazon.com/dp/B07SXFBQTV) [3**SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible**SmartyKat**$10.83**4.6★301 rev](https://www.amazon.com/dp/B0CHH49SSD) [4**8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play**Catinarla**$20.15**4.5★2,160 rev](https://www.amazon.com/dp/B0BZP37BPM) [5**TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)**TIMHAKA**$10.11**4.5★4,668 rev](https://www.amazon.com/dp/B0CPDDQ47W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large**EHEYCIGA**$32.11**83 rev3mo ago](https://www.amazon.com/dp/B0GD76LNVY) [**Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack**Amazon Basics**$9.28**477 rev8mo ago](https://www.amazon.com/dp/B0DS2RVB1K) [**Thboxes 10 Pack Note Pads 3x 5 Writing Pads Scratch Pad 50 Sheets per Pad Small Memo Pad Server Notepad Blank Notepads for Nurse Gifts Office School Home To Do Lists Grocery List**Thboxes**$8.81**44 rev10mo ago](https://www.amazon.com/dp/B0FND6FW3C) [**Note Pads 3x5 36 Pack Small NotePads Server NotePads Scratch Pads 3x5 Memo Pads White Paper 50 Sheets per Blank Note Pads 3 x 5 Mini Writing Pads Pocket Notepads for Office School Home Supplies**Oleitodh**$19.60**34 rev10mo ago](https://www.amazon.com/dp/B0FMJZFCML) [**MARKARBARKA Cat Scratching Board 3 Pack Reversible Cardboard Scratcher for Indoor Cats Wide Boxed Scratch Pads with Bell Ball Durable Corrugated scratchers as Furniture Protector**Markarbarka**$14.27**602 rev1y ago](https://www.amazon.com/dp/B0DZP34JD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large**EHEYCIGA**$32.11**4.4★**▲ 267%**](https://www.amazon.com/dp/B0GD76LNVY) [**Note Pads 3x5 36 Pack Small NotePads Server NotePads Scratch Pads 3x5 Memo Pads White Paper 50 Sheets per Blank Note Pads 3 x 5 Mini Writing Pads Pocket Notepads for Office School Home Supplies**Oleitodh**$19.60**4.7★**▲ 173%**](https://www.amazon.com/dp/B0FMJZFCML) [**Thboxes 10 Pack Note Pads 3x 5 Writing Pads Scratch Pad 50 Sheets per Pad Small Memo Pad Server Notepad Blank Notepads for Nurse Gifts Office School Home To Do Lists Grocery List**Thboxes**$8.81**4.5★**▲ 126%**](https://www.amazon.com/dp/B0FND6FW3C) [**5pcs Small Note Pads 5x8 Notebook College Ruled Legal Pads Color Notepads 5 Pack Study Back Writing Pads 5 x 8 Perforated Narrow Ruled Pads of Paper for School & Office Supplies 30 Sheets/Pack**AILZFEI**$6.77**4.6★**▲ 124%**](https://www.amazon.com/dp/B0D4YX9DW3) [**6 x 9 3M 07447 Scotch-Brite Maroon General Purpose Hand Pads (1-Pack of 20 Pads)**3M**$27.01**4.9★**▲ 109%**](https://www.amazon.com/dp/B07CGPCTHT)
**~~View all trending →~~**
## **What buyers say about cat scratch mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**30%
*“Cat Approved”*
**Value For Money**11%
*“Great Deal”*
**Quality-Overall**8%
*“Decent quality”*
**Scratch Resistance**7%
*“cat stops scratching”*
**Size-Overall**6%
*“Fits well”*
**Durability**4%
*“They are durable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Fun/Entertainment Experience**4%
*“Fun for kids”*
**Strength**3%
*“Good and sturdy”*
**Assembly/Installation**2%
*“Easy assembly”*
### **What buyers complain about **
**Size-Overall**30%
*“Actually Big”*
**Durability**8%
*“Falls apart easily”*
**Thickness**7%
*“But instead I discovered these are made of thin flimsy material”*
**Quality-Overall**7%
*“Falls apart quickly - terrible quality”*
**Value For Money**6%
*“little expensive”*
**Assembly/Installation**4%
*“Assembly a problem”*
**Paper Quality**3%
*“Paper is thin”*
**Strength**3%
*“they are flimsy”*
**Advertised Vs Actual Product**3%
*“Incorrect advertisement”*
**Ease Of Cleaning**3%
*“Not an easy clean if that happens”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Value For Money**5%
**Assembly/Installation**4%
**Material Quality**3%
**Quality-Overall**3%
**Paper Quality**2%
**Strength**2%
**Thin**1%
## **Common questions**
- **Is cat scratch mat profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the cat scratch mat niche?**
- 47 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in cat scratch mat?**
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.
- **When does demand for cat scratch mat peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cat scratch mat niche?**
- Listings span $4.00–$35.82; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,209 reviews — the moat a new listing must climb.
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