---
title: "cat repellent outdoor — $2.4M/yr Amazon United States Niche, Score 77/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-repellent-outdoor"
last_updated: "2026-07-20T18:44:29.474Z"
locale: en
meta:
description: "cat repellent outdoor clears our launch bar: a $2.4M/yr market growing +27.4% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:description": "cat repellent outdoor clears our launch bar: a $2.4M/yr market growing +27.4% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:title": "cat repellent outdoor — $2.4M/yr Amazon United States Niche, Score 77/100 - Flapen"
---
# **cat repellent outdoor**
**Launch it**
A $2.4M/yr market growing +27.4% this quarter with returns at 1.1% — clears our launch bar.
Market size 95Growth 55Conversion 57Competition 76Returns 93Price range 84Avg price 95Brand share 75Review moat 29Quality gap 100
**Quality gap**
**Incredible****3.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.9M searches
**Avg price**
**Incredible****$25.22**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$8.14–$59.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,629.3**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat repellent outdoor is a $2.4M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May. Verdict: Launch it — 77/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.5M–$3.2M**
- units × avg price
- **Launch success**
- **30%**
- 7 of 23 new (360d)
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **153 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**36%**
- Nature's MACE26% - Bonide16% - VITAFOR8% - AWISH5% - Nature's Miracle5% - Ponal4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.
60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-repellent-outdoor/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$95K8%$191K12%$286K16%$382K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 40 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Mace Cat Mace 2.5lb Granular Cat Repellent Outdoor to Keep Cats Away Keep Cats Out of Yard Permanently with Consistent Use for Garden Plants No-Dig Stray Deterrent**Nature's MACE**$23.75**3.2★5,981 rev](https://www.amazon.com/dp/B072C1RYZY) [2**Bonide Go Away! Rabbit Dog & Cat Repellent Granules 1 lb Ready-to-Use Keep Dogs off Lawn Garden Mulch & Flower Beds**Bonide**$8.34**3.3★8,913 rev](https://www.amazon.com/dp/B002RBGO3M) [3**Bonide Go Away! Rabbit Dog & Cat Repellent Granules 3 lbs Ready-to-Use Keep Dogs off Lawn Garden Mulch & Flower Beds**Bonide**$20.83**3.3★8,913 rev](https://www.amazon.com/dp/B002RBD43U) [4**Natures Mace Cat Mace Cat Repellent Spray Deterrent for Urine Marking Keep Cats Away for Outdoor & Indoor Use Scratching Flowerbeds Yards Pets Garden Plants Ready-to-Use 40 oz Spray**Nature's MACE**$19.99**3.4★6,161 rev](https://www.amazon.com/dp/B0714HKV2V) [5**Natures Mace Cat Mace Cat Repellent Pets Training Tool Outdoor & Indoor Home Liquid Spray Deterrent Landscaped Marking Anti-Scratch Garden & Furniture Protector Ready-to-Use 1 Gallon Spray**Nature's MACE**$37.82**3.5★2,059 rev](https://www.amazon.com/dp/B071VXZFBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QUSUKO Cat Repellent Outdoor to Keep Cats Away (12Pack)**QUSUKO**$18.16**2 rev2w ago](https://www.amazon.com/dp/B0H68M3MY9) [**VITAFOR Cat Supplies**VITAFOR**$17.14**2 rev4w ago](https://www.amazon.com/dp/B0H4V485T3) [**VITAFOR Cat Ball 26641**VITAFOR**$20.04**11 rev1mo ago](https://www.amazon.com/dp/B0H28RGSFX) [**VITAFOR Cat Supplies**VITAFOR**$20.02**13 rev1mo ago](https://www.amazon.com/dp/B0GZKRBVLZ) [**Ponal Cat Deterrent Outdoor Natural Peppermint Oil Cat Repellent Outdoor Indoor Mulch & Flower Permanently Against**Ponal**$20.00**28 rev2mo ago](https://www.amazon.com/dp/B0GYVW1GLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Upgraded Solar Ultrasonic Animal Repellent Outdoor Deer Repellent Devices Squirrel Cat Raccoon Rabbit Dog Deterrent Keep Skunk Away Motion Detection with Flash Light for Yard Garden Lawn 1PACKGreen**PIMAG**$29.62**2.9★**▲ 186%**](https://www.amazon.com/dp/B0GPW2JDJD) [**VITAFOR Cat Ball 26641**VITAFOR**$20.04**1.9★**▲ 185%**](https://www.amazon.com/dp/B0H28RGSFX) [**VITAFOR Cat Supplies**VITAFOR**$20.02**2.2★**▲ 185%**](https://www.amazon.com/dp/B0GZKRBVLZ) [**Cat Repellent Outdoor 2 Pack Solar Animal Repeller Ultrasonic Cat Deterrent with PIR Motion Sensor Waterproof Pest Repeller Animal Deterrent for Garden Yard Cats Dogs Skunks Raccoon Birds Squirrels**YOOYHHOME**$39.61**3.9★**▲ 185%**](https://www.amazon.com/dp/B0GL11F9GN) [**VITAFOR Cat Supplies**VITAFOR**$17.14**1.0★**▲ 185%**](https://www.amazon.com/dp/B0H4V485T3)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great smell”*
**Pest/Insect Control**17%
*“Keeps rodents away”*
**Quality-Overall**11%
*“the build quality feels solid”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**5%
*“Easy to Use”*
**Value For Money**5%
*“Good value for money”*
**Assembly/Installation**3%
*“Easy setup”*
**Strength**3%
*“The design is sturdy”*
**Spray/Flow**3%
*“It has no problem spraying me”*
**Charging**2%
*“can also be charged via a USB cable”*
### **What buyers complain about **
**Functionality-Overall**39%
*“Does not work well”*
**Pest/Insect Control**14%
*“Doesn't work for ants”*
**Smell**10%
*“Strong Smell”*
**Value For Money**9%
*“a bit pricey”*
**Durability**3%
*“Doesn't last”*
**Spray/Flow**3%
*“Defective sprayer”*
**Quality-Overall**3%
*“Low quality item”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Natural Resource Wastage**1%
*“Waste of Money”*
**Leak-Proof**1%
*“The bottle leaks when spraying”*
### **Top return reasons **
**Functionality-Overall**28%
**Advertised Vs Actual Product**12%
**Pest/Insect Control**9%
**Spray/Flow**8%
**Defective Material/Parts**7%
**Smell**6%
**Leak-Proof**5%
**Value For Money**4%
**Sharpness**3%
**Product Condition**3%
## **Common questions**
- **Is cat repellent outdoor profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 40 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Launch it (77/100).
- **How competitive is the cat repellent outdoor niche?**
- 23 brands and 71 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in cat repellent outdoor?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 1.1%.
- **When does demand for cat repellent outdoor peak?**
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cat repellent outdoor niche?**
- Listings span $8.14–$59.30; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 3,629 reviews — the moat a new listing must climb.
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