---
title: "Cat Puree — $554K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-puree"
last_updated: "2026-07-22T21:29:33.154Z"
locale: en
meta:
description: "Niche score 52/100 · $554K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $554K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Puree — $554K/yr Amazon US Niche (2026) - Flapen"
---
# **cat puree**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 62Growth 49Conversion 96Competition 31Returns 100Price range 74Avg price 77Brand share 0Review moat 29Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.76–$35.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$554K**
$554K/yr · 244K searches
**Growth**
**Okay****+19.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,604.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cat puree is a $554K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat puree market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$633K–$791K**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Temptations75% - Friskies14% - Delectables4% - Fieldcrest Farms4% - Beefeaters3%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +19.0% search growth over the last 90 days.
18K13KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-puree/trend)
## **Top cat puree search terms**
- **temptations puree**62K/yr-7.9%18.2% conv. - **lickables**28K/yr+25.6%7.6% conv. - **temptations puree cat treats**41K/yr-35.4%14.8% conv. - **friskies lickables for cats**14K/yr+22.5%13.7% conv. - **lickables cat treats**16K/yr+6.3%8.9% conv. - **cat squeeze up treats**14K/yr+14.3%4.7% conv. - **friskies lickables**11K/yr+3.9%11.3% conv. - **temptations lickable cat treats**10K/yr+55.3%14.1% conv. - **temptations creamy puree cat treats**4K/yr+733.7%13.6% conv. - **temptations lickable puree**3K/yr+852.9%13.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-puree/search-terms)
## **Top cat puree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$111K30%$166K40%$222K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Beef Salmon Chicken and Tuna Variety Pack 0.42 oz. Tubes 48 Count**Temptations**$21.53**4.8★2,383 rev](https://www.amazon.com/dp/B0CG2KNCCM) [2**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count**Temptations**$11.76**4.7★7,330 rev](https://www.amazon.com/dp/B09NF8QLSY) [3**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken 0.42 oz. Tubes 24 Count**Temptations**$12.34**4.7★5,640 rev](https://www.amazon.com/dp/B09NF7R7PW) [4**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**4.7★388 rev](https://www.amazon.com/dp/B0G7MMB5KD) [5**Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$16.12**4.6★322 rev](https://www.amazon.com/dp/B0FKKVWDQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**250 rev6mo ago](https://www.amazon.com/dp/B0G4NLJL8Y) [**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**388 rev6mo ago](https://www.amazon.com/dp/B0G7MMB5KD) [**Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack**Fieldcrest Farms**$17.84**423 rev8mo ago](https://www.amazon.com/dp/B0FY7JT8CH) [**Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$16.12**322 rev11mo ago](https://www.amazon.com/dp/B0FKKVWDQG) [**Purina Friskies Lil Lickables with Tuna Lickable Cat Treats - 16 oz (Pack of 32)**Friskies**$17.41**191 rev11mo ago](https://www.amazon.com/dp/B0FKKYPMZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Temptations Lickable Spoons Soft Lickable Cat Treats Adult Wet Cat Treats Variety Pack 72 Spoons**Temptations**$35.50**4.6★**▲ 102%**](https://www.amazon.com/dp/B0DQF45WPP) [**Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack**Fieldcrest Farms**$17.84**3.7★**▲ 93%**](https://www.amazon.com/dp/B0FY7JT8CH) [**Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Tuna Salmon and Seafood Medley Variety Pack 0.42 oz. Tubes 24 Count**Temptations**$11.63**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DQF4QMRF) [**Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches**Temptations**$10.77**4.7★**▲ 60%**](https://www.amazon.com/dp/B0G4NLJL8Y) [**Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)**Friskies**$10.42**4.7★**▲ 52%**](https://www.amazon.com/dp/B0G7MMB5KD)
**~~View all trending →~~**
## **What buyers say about cat puree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**52%
*“Kitty Approved”*
**Taste-Overall**12%
*“Great snack”*
**Value For Money**9%
*“Great deal”*
**Flavor**7%
*“The flavor variety is awesome”*
**Quality-Overall**3%
*“Good quality and freshness”*
**Ease Of Use**2%
*“Easy to use”*
**Fun/Entertainment Experience**2%
*“Great little treat”*
**Texture/Consistency-Overall**1%
*“Texture is smooth”*
**Ease Of Chewing/Swallowing**1%
*“Easy to feed”*
**Size-Overall**1%
*“I'm happy with the size”*
### **What buyers complain about **
**Smell**12%
*“smell is not very strong”*
**Value For Money**8%
*“Sadly, expensive”*
**Flavor**8%
*“Out of the flavors”*
**Texture/Consistency-Overall**7%
*“Texture is horrible”*
**Thickness**7%
*“thinned out way to much to the point if you put it on a plate it all just runs together into what looks like a melted blob”*
**Taste-Overall**6%
*“Tastes terrible”*
**Indigestion**5%
*“Diarrhea”*
**Size-Overall**5%
*“VERY small portions”*
**Quality-Overall**3%
*“quality control is atrocious on these”*
**Hard Feel**3%
*“Cat didn't like they were not soft”*
### **Top return reasons **
**Value For Money**17%
**Flavor**11%
**Advertised Vs Actual Product**8%
**Product Condition**6%
**Material Quality**6%
**Ingredients-Overall**6%
**Smell**6%
**Hard Feel**5%
**Ease Of Chewing/Swallowing**3%
**Taste-Overall**3%
## **Common questions**
- **Is cat puree profitable to sell on Amazon United States?**
- The niche generates $554K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the cat puree niche?**
- 5 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cat puree?**
- Top complaints mined from reviews: Smell, Value For Money, Flavor. The return rate is 0.0%.
- **What does it cost to enter the cat puree niche?**
- Listings span $7.76–$35.50; the average listing price is $15.82 (sweet spot $15–$100). The average incumbent carries 3,604 reviews — the moat a new listing must climb.
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