---
title: "Search terms — cat plates - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-plates/search-terms"
last_updated: "2026-07-21T20:33:12.893Z"
locale: en
meta:
  description: "Niche score 48/100 · $44K/yr market · 76K searches/yr · $13.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $44K/yr market · 76K searches/yr · $13.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cat plates - Flapen"
---

# **cat plates**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 24Conversion 52Competition 76Returns 76Price range 62Avg price 66Brand share 77Review moat 49Quality gap 24

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$13.93**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.46–$32.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,635.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$44K**

$44K/yr · 76K searches