---
title: "Cat Pee — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-pee"
last_updated: "2026-07-21T17:36:38.824Z"
locale: en
meta:
description: "Niche score 54/100 · $68K/yr market · 85K searches/yr · $14.89 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $68K/yr market · 85K searches/yr · $14.89 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Pee — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **cat pee**
**Worth a look**
Shows low returns (0.7%), but a small market ($68K/yr) keeps it on the watch list.
Market size 17Growth 24Conversion 61Competition 65Returns 97Price range 76Avg price 74Brand share 80Review moat 18Quality gap 55
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.00–$46.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.89**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,723.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, cat pee is a $68K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat pee market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$74K**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**148**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**39%**
- Nature's Miracle18% - PUPMATE11% - Wet Ones10% - LetsFeed8% - BURT'S BEES FOR PETS8% - Rocco & Roxie Supply Co.6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
3K2KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-pee/trend)
## **Top cat pee search terms**
- **cat cleaning supplies**32K/yr+6.4%3.6% conv. - **cat cleaner**30K/yr-2.2%4.4% conv. - **cat cleaning**14K/yr-20.3%2.9% conv. - **cat fur cleaner**5K/yr-2.5%6.3% conv. - **cat cleaning spray**4K/yr+14.3%9.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-pee/search-terms)
## **Top cat pee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cat Waterless Shampoo with Brush - No Rinse Formula for Quick Clean Between Baths Hypoallergenic & Detangling Reduce Itchy Skin Shedding & Odor Control Vet-Recommended for Kittens/Senior Cats**PUPMATE**$16.72**4.3★950 rev](https://www.amazon.com/dp/B0D129W99M) [2**Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count**Wet Ones**$5.00**4.5★8,149 rev](https://www.amazon.com/dp/B08GV53MF2) [3**Natures Miracle Advanced Cat Stain and Odor Eliminator Spray Severe Mess Enzymatic Formula For Tough Pet Messes 32 oz**Nature's Miracle**$13.09**4.5★17,676 rev](https://www.amazon.com/dp/B071ZMGPKV) [4**Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.**LetsFeed**$19.38**4.3★1,413 rev](https://www.amazon.com/dp/B0FGPLYLXM) [5**Burts Bees for Pets Waterless Cat Shampoo Spray No-Rinse Cat Dry Shampoo with Shea Butter & Honey for Gentle Cleaning Between Baths pH Balanced No Harsh Detergents 10 Fl Oz**BURT'S BEES FOR PETS**$6.63**4.4★12,988 rev](https://www.amazon.com/dp/B014TMYBFO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Twist + Lick Dental Gel for Cats Cleans Teeth and Freshens Breath for 24 Hours Cat Nip Flavor 30 Day Supply**Vetality**$17.11**61 rev3mo ago](https://www.amazon.com/dp/B0GV1CPXFW) [**Pet Steam Brush Dog Cat 2026 New Grooming Comb for Shedding Floating Hair Smooth & Detangling Gentle Cool Mist Softens Hair Reduces Static Helps Pets Who Dislike Bathing Includes Waterless Shampoo**VVWVVW**$19.07**259 rev5mo ago](https://www.amazon.com/dp/B0GJZQTV3D) [**36PCS Hypoallergenic Pet Glove Wipes for Dogs Cats & Small Animals | No-Rinse Deodorizing Dog Wipes for Paws Butt Eyes & Ears | Pet Wipes for Stain & Odor Cleanup Between Baths & Travel**PawSono**$22.94**483 rev7mo ago](https://www.amazon.com/dp/B0FQ9MFL42) [**ACTIVE Washing Machine Cleaner for Pet Owners Enzymatic Deep Clean Descaler for Cat & Dog Hair Urine Odor Residue 24 Septic-Safe Tablets for Top Load Front Loader HE Washer Tub - 1 Year Supply**ACTIVE**$19.16**2,834 rev9mo ago](https://www.amazon.com/dp/B0FK7K482H) [**Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.**LetsFeed**$19.38**1,413 rev11mo ago](https://www.amazon.com/dp/B0FGPLYLXM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pet Steam Brush Dog Cat 2026 New Grooming Comb for Shedding Floating Hair Smooth & Detangling Gentle Cool Mist Softens Hair Reduces Static Helps Pets Who Dislike Bathing Includes Waterless Shampoo**VVWVVW**$19.07**4.4★**▲ 331%**](https://www.amazon.com/dp/B0GJZQTV3D) [**Twist + Lick Dental Gel for Cats Cleans Teeth and Freshens Breath for 24 Hours Cat Nip Flavor 30 Day Supply**Vetality**$17.11**3.4★**▲ 323%**](https://www.amazon.com/dp/B0GV1CPXFW) [**36PCS Hypoallergenic Pet Glove Wipes for Dogs Cats & Small Animals | No-Rinse Deodorizing Dog Wipes for Paws Butt Eyes & Ears | Pet Wipes for Stain & Odor Cleanup Between Baths & Travel**PawSono**$22.94**4.6★**▲ 200%**](https://www.amazon.com/dp/B0FQ9MFL42) [**Qbily Pet Hair Remover 2nd Gen (3 Pack) - Reusable Lint Removal Tool for Couch Carpets Cat Trees Car Mats Furniture Clothes Pet Houses Dog & Cat Hair Scraper Tool with Storage Bag**Qbily**$7.80**4.5★**▲ 181%**](https://www.amazon.com/dp/B0DRG5G7GJ) [**JULMELON 10PCS Cat Bathing Bag Adjustable Shower Washing Net Grooming Set**JULMELON**$15.82**4.0★**▲ 155%**](https://www.amazon.com/dp/B0BJ1ZN7KJ)
**~~View all trending →~~**
## **What buyers say about cat pee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Clean Smell”*
**Ease Of Cleaning**15%
*“Clean up is easy”*
**Hair Removal**14%
*“Super Hair Remover”*
**Quality-Overall**9%
*“Great tools”*
**Ease Of Use**8%
*“easy to apply”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Value For Money**4%
*“Great purchase for the money”*
**Pet Friendly**4%
*“Great for pet”*
**Efficiency**2%
*“Works beautifully”*
**Soft Feel**1%
*“Soft bristles”*
### **What buyers complain about **
**Smell**24%
*“Not fragrance free”*
**Functionality-Overall**17%
*“Did not work”*
**Value For Money**6%
*“Expensive and doesnt work”*
**Ease Of Cleaning**5%
*“Difficult to clean”*
**Quality-Overall**3%
*“the quality is so different”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Size-Overall**3%
*“Too BIG”*
**Durability**3%
*“Doesn't Last”*
**Hair Removal**2%
*“Does not remove pet hair”*
**Allergies**2%
*“has very sensitive skin”*
### **Top return reasons **
**Functionality-Overall**28%
**Smell**12%
**Advertised Vs Actual Product**10%
**Leak-Proof**10%
**Value For Money**6%
**Hair Removal**6%
**Size-Overall**6%
**Defective Material/Parts**4%
**Spray/Flow**4%
**Ease Of Use**1%
## **Common questions**
- **Is cat pee profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cat pee niche?**
- 29 brands and 148 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in cat pee?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for cat pee peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat pee niche?**
- Listings span $5.00–$46.47; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 17,724 reviews — the moat a new listing must climb.
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