---
title: "Cat Pee Deterrent Spray — $596K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-pee-deterrent-spray"
last_updated: "2026-07-21T23:08:55.963Z"
locale: en
meta:
description: "Niche score 55/100 · $596K/yr market · 305K searches/yr · $16.28 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $596K/yr market · 305K searches/yr · $16.28 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Pee Deterrent Spray — $596K/yr Amazon US Niche (2026) - Flapen"
---
# **cat pee deterrent spray**
**Worth a look**
Shows beatable incumbent ratings (3.8★), but soft demand (-14.2% this quarter) keeps it on the watch list.
Market size 64Growth 18Conversion 95Competition 18Returns 96Price range 72Avg price 78Brand share 22Review moat 19Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.14–$33.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$596K**
$596K/yr · 305K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****14,733.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cat pee deterrent spray is a $596K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat pee deterrent spray market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$488K–$651K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**6%**
- Nature's Miracle71% - Bodhi Dog8% - TheraPetMD5% - PET YOUR PET4% - NOPEE3% - Rocco & Roxie Supply Co.3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
8K6K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-pee-deterrent-spray/trend)
## **Top cat pee deterrent spray search terms**
- **cat pee deterrent**62K/yr-3.7%7.1% conv. - **cat urine deterrent**44K/yr-10.0%6.4% conv. - **cat pee deterrent spray indoor**48K/yr-31.6%6.3% conv. - **cat spray deterrent for urine marking**30K/yr-22.0%5.1% conv. - **anti cat pee spray**13K/yr+3.0%8.2% conv. - **natures miracle no more spraying**8K/yr+25.2%21.5% conv. - **cat pee repellent**7K/yr+35.4%6.1% conv. - **no more spraying for cats**10K/yr-20.0%12.4% conv. - **anti pee spray for cats**12K/yr-13.6%7.3% conv. - **cat marking deterrent**6K/yr+3.7%6.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-pee-deterrent-spray/search-terms)
## **Top cat pee deterrent spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$89K30%$179K45%$268K60%$358K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying**Nature's Miracle**$12.67**4.1★2,588 rev](https://www.amazon.com/dp/B0BVBXJ21Z) [2**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★6,646 rev](https://www.amazon.com/dp/B09KQTY9YR) [3**Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats**Nature's Miracle**$8.14**3.6★2,701 rev](https://www.amazon.com/dp/B09Y2HCBPQ) [4**Bodhi Cat No More Marking! Spray - Indoors & Outdoors Cat Urination Deterrent - Neutralizes Strong Odors from Marking - Pet-Safe Formula for Everyday Use - Made in USA (8 Fl Oz)**Bodhi Dog**$16.00**3.4★12,864 rev](https://www.amazon.com/dp/B08NQ385VR) [5**TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary**TheraPetMD**$33.04**3.8★3,279 rev](https://www.amazon.com/dp/B0FB9KWG7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)**NOPEE**$12.11**66 rev8mo ago](https://www.amazon.com/dp/B0FXBDFYJZ) [**TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary**TheraPetMD**$33.04**3,279 rev1y ago](https://www.amazon.com/dp/B0FB9KWG7D) [**PET YOUR PET Cat Potty Training Spray No Pee No Poop 16 Fl Oz Non Toxic Spray for Cats Only Natural Pee Deterrent Stops Urine Marking and Pooping Indoor Outdoor Keep Off**PET YOUR PET**$24.88**683 rev2y ago](https://www.amazon.com/dp/B0CSZ94DKC) [**Petsly Potty Training Spray for Dogs Cats -17oz- Non-Staining Indoor & Outdoor - Trains Pets Where Not to Pee - No Marking Training Spray - Safe for Fabrics Furniture & Floors - Made in Germany**Petsly**$15.87**9,771 rev3y ago](https://www.amazon.com/dp/B094RFX5NF) [**Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying**Nature's Miracle**$12.67**2,588 rev3y ago](https://www.amazon.com/dp/B0BVBXJ21Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)**NOPEE**$12.11**2.3★**▲ 276%**](https://www.amazon.com/dp/B0FXBDFYJZ) [**TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary**TheraPetMD**$33.04**3.8★**▲ 65%**](https://www.amazon.com/dp/B0FB9KWG7D) [**NaturVet Pet Organics No Mark Cat Spray Helps Deter Cats from Urine Marking for Indoor/Outdoor Use Housetraining Simulated Pheromones Mist Sprayer 16 Fl. Oz.**No Mark!**$16.44**3.6★**▲ 49%**](https://www.amazon.com/dp/B000KVUTIM) [**Petsly Potty Training Spray for Dogs Cats -17oz- Non-Staining Indoor & Outdoor - Trains Pets Where Not to Pee - No Marking Training Spray - Safe for Fabrics Furniture & Floors - Made in Germany**Petsly**$15.87**3.8★**▲ 39%**](https://www.amazon.com/dp/B094RFX5NF) [**Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats**Nature's Miracle**$8.14**3.6★**▲ 14%**](https://www.amazon.com/dp/B09Y2HCBPQ)
**~~View all trending →~~**
## **What buyers say about cat pee deterrent spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Keeps odor down”*
**Quality-Overall**14%
*“Really solid quality”*
**Soothing/Teething**12%
*“So calming”*
**Ease Of Use**7%
*“easy to apply”*
**Pet Friendly**6%
*“pet safe”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Value For Money**5%
*“Good for the price”*
**Ease Of Cleaning**4%
*“Amazing Cleaner”*
**Spray/Flow**2%
*“The spray is consistent”*
**Design-Overall**2%
*“The design is sturdy”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Doesn't work”*
**Smell**29%
*“smells funny”*
**Value For Money**8%
*“More expensive”*
**Spray/Flow**4%
*“At first the spraying stopped”*
**Leak-Proof**3%
*“Leaking”*
**Quality-Overall**2%
*“The pumps are also very low quality”*
**Advertised Vs Actual Product**2%
*“wrong product description”*
**Ease Of Cleaning**1%
*“not the best cleaner”*
**Durability**1%
*“Doesn't Last As Long”*
**Compatibility-Overall**1%
*“Wouldn't work in my car”*
### **Top return reasons **
**Functionality-Overall**23%
**Smell**22%
**Leak-Proof**16%
**Spray/Flow**11%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Defective Material/Parts**4%
**Size-Overall**2%
**Escape Proof**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is cat pee deterrent spray profitable to sell on Amazon United States?**
- The niche generates $596K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cat pee deterrent spray niche?**
- 8 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cat pee deterrent spray?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.8%.
- **When does demand for cat pee deterrent spray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat pee deterrent spray niche?**
- Listings span $8.14–$33.04; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 14,733 reviews — the moat a new listing must climb.
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