---
title: "Search terms — cat litter - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-litter/search-terms"
last_updated: "2026-07-21T06:43:16.164Z"
locale: en
meta:
  description: "cat litter clears our launch bar: a $59.3M/yr market growing +9.9% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:description": "cat litter clears our launch bar: a $59.3M/yr market growing +9.9% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:title": "Search terms — cat litter - Flapen"
---

# **cat litter**

**Launch it**

A $59.3M/yr market growing +9.9% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 37Conversion 96Competition 80Returns 99Price range 72Avg price 89Brand share 13Review moat 11Quality gap 47

**Market size**

**Incredible****$59.3M**

$59.3M/yr · 21.0M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.58**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****$7.88–$33.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****30,660.22**

avg incumbent reviews — the moat a new listing must climb