---
title: "Trend — cat litter mat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-litter-mat/trend"
last_updated: "2026-07-21T07:24:06.786Z"
locale: en
meta:
  description: "cat litter mat clears our launch bar: a $6.5M/yr market growing +7.6% this quarter with returns at 1.6%. Data updated Jul 2026."
  "og:description": "cat litter mat clears our launch bar: a $6.5M/yr market growing +7.6% this quarter with returns at 1.6%. Data updated Jul 2026."
  "og:title": "Trend — cat litter mat - Flapen"
---

# **cat litter mat**

**Launch it**

A $6.5M/yr market growing +7.6% this quarter with returns at 1.6% — clears our launch bar.

Market size 99Growth 35Conversion 76Competition 51Returns 83Price range 64Avg price 78Brand share 68Review moat 20Quality gap 50

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 5.5M searches

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.36**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.63–$31.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,225.82**

avg incumbent reviews — the moat a new listing must climb