---
title: "cat litter mat — $6.5M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-litter-mat"
last_updated: "2026-07-20T19:05:18.054Z"
locale: en
meta:
description: "cat litter mat clears our launch bar: a $6.5M/yr market growing +7.6% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:description": "cat litter mat clears our launch bar: a $6.5M/yr market growing +7.6% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:title": "cat litter mat — $6.5M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **cat litter mat**
**Launch it**
A $6.5M/yr market growing +7.6% this quarter with returns at 1.6% — clears our launch bar.
Market size 99Growth 35Conversion 76Competition 51Returns 83Price range 64Avg price 78Brand share 68Review moat 20Quality gap 50
**Market size**
**Incredible****$6.5M**
$6.5M/yr · 5.5M searches
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.63–$31.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,225.82**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat litter mat is a $6.5M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 64/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$6.5M–$8.2M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **142 days**
## **Competition**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**31%**
- Pieviev20% - Powools15% - GORILLA GRIP12% - Amazon Basics9% - Petinstinct9% - Garoopion5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
150K100KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-litter-mat/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$326K10%$653K15%$979K20%$1.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 28 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pieviev Cat Litter Mat Double Layer Waterproof Urine Proof Trapping Mat 1 Pack (Gray 24x15 Inch (Pack of 1))**Pieviev**$13.03**4.4★73,369 rev](https://www.amazon.com/dp/B07NJ5SR5G) [2**GORILLA GRIP Cat Litter Box Mat Cushioned Coil Mesh Litter Trapping Mats Scatter Control Supplies for Less Mess Phthalate Free Ultra Deep Catch Grooves Rinse or Vacuum to Clean 24x17 Gray**GORILLA GRIP**$12.37**4.5★53,424 rev](https://www.amazon.com/dp/B07GYZPM94) [3**Cat Litter Mat - 23.2 x 14.6 Small Litter Trapping Mat Easy to Clean Litter Box Mat Waterproof Urine-Proof Non-Slip Cat Toilet Training Systems Accessories Grey**Powools**$8.13**4.4★5,106 rev](https://www.amazon.com/dp/B0CP8ZHJ6V) [4**Amazon Basics Less-Mess Litter Trapping Cat Litter Box Mat Soft on Kitty Paws Waterproof Scatter Control 24 x 35 Grey**Amazon Basics**$12.54**4.5★19,680 rev](https://www.amazon.com/dp/B072569V1L) [5**Petinstinct Cat Litter Mat Double Layer Honeycomb Cat Litter Trapping Mat Non Slip Waterproof Urine Proof Cat Litter Box Mat for Floor Kitty Litter Rug Cat Supplies Black 24x18 Inches**Petinstinct**$13.47**4.4★1,131 rev](https://www.amazon.com/dp/B0D9B5SN95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hompet Cat Litter Mat 2 Pack 18x28 Machine Washable Trapping Mats for Cats Super Absorbent & Urine-Proof Cat Litter Box Mat for Floor Waterproof & Non Slip Kitty Litter Rug**Hompet**$14.14**221 rev7mo ago](https://www.amazon.com/dp/B0G5YP367X) [**Garoopion Cat Litter Box Mat Large 40 X 28 Litter Trapping Mat for Cats Waterproof Silicone Pad for Floor Gray**Garoopion**$28.55**2,636 rev8mo ago](https://www.amazon.com/dp/B0FLP1BV8K) [**YOSEPATI Cat Litter Mat 24 x 16 Litter Box mat Upgrade Non-Slip Kitty Litter mat Traps 100% Litter Soft on Kitty Paws Easy Clean for Scatter Control Bohe cat Food mat Urine Waterproof**YOSEPATI**$9.82**253 rev9mo ago](https://www.amazon.com/dp/B0FLXS55LD) [**Unicorn Catcher Cat Litter Mat 24 x 15 Non-Slip Litter Box Mat Washable Litter Catcher Mat for Litter Box Indoor Food Mat Supplies Essentials DarkSeaGreen**Unicorn Catcher**$9.95**254 rev1y ago](https://www.amazon.com/dp/B0FF9VCQBC) [**Anywish Large Cat Litter Mat for Litter Box 4733 Double Layer Trapping Mat Non-Slip Water Proof Kitty Litter Pad Grey**Anywish**$31.90**180 rev1y ago](https://www.amazon.com/dp/B0F83KTMTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hompet Cat Litter Mat 2 Pack 18x28 Machine Washable Trapping Mats for Cats Super Absorbent & Urine-Proof Cat Litter Box Mat for Floor Waterproof & Non Slip Kitty Litter Rug**Hompet**$14.14**4.6★**▲ 292%**](https://www.amazon.com/dp/B0G5YP367X) [**Garoopion Cat Litter Box Mat Large 40 X 28 Litter Trapping Mat for Cats Waterproof Silicone Pad for Floor Gray**Garoopion**$28.55**4.6★**▲ 216%**](https://www.amazon.com/dp/B0FLP1BV8K) [**YOSEPATI Cat Litter Mat 24 x 16 Litter Box mat Upgrade Non-Slip Kitty Litter mat Traps 100% Litter Soft on Kitty Paws Easy Clean for Scatter Control Bohe cat Food mat Urine Waterproof**YOSEPATI**$9.82**4.4★**▲ 174%**](https://www.amazon.com/dp/B0FLXS55LD) [**Anywish Large Cat Litter Mat for Litter Box 4733 Double Layer Trapping Mat Non-Slip Water Proof Kitty Litter Pad Grey**Anywish**$31.90**4.4★**▲ 163%**](https://www.amazon.com/dp/B0F83KTMTL) [**Unicorn Catcher Cat Litter Mat 24 x 15 Non-Slip Litter Box Mat Washable Litter Catcher Mat for Litter Box Indoor Food Mat Supplies Essentials DarkSeaGreen**Unicorn Catcher**$9.95**4.4★**▲ 141%**](https://www.amazon.com/dp/B0FF9VCQBC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**26%
*“cleans up easily”*
**Quality-Overall**13%
*“Excellent product”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Size-Overall**8%
*“Love the size”*
**Value For Money**7%
*“Great value”*
**Ease Of Use**7%
*“Easy to use”*
**Durability**3%
*“The material seems to be very durable”*
**Pet Friendly**3%
*“Cat approved”*
**Strength**1%
*“The mat is sturdy”*
**Design-Overall**1%
*“Great Aesthetic Option”*
### **What buyers complain about **
**Size-Overall**24%
*“Smaller than a litter box”*
**Ease Of Cleaning**10%
*“Hard to clean”*
**Quality-Overall**7%
*“Also the quality in general is just not worth the price point in my opinion”*
**Functionality-Overall**6%
*“Doesn't work”*
**Smell**4%
*“smelled like urine”*
**Durability**4%
*“This isnt durable at all”*
**Value For Money**4%
*“Way too expensive for what you actually get”*
**Thickness**3%
*“thin material”*
**Grip**3%
*“No gripper on bottom and slides everywhere”*
**Material Quality**3%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Quality-Overall**3%
**Value For Money**2%
**Color**2%
**Smell**1%
**Strength**1%
**Escape Proof**1%
## **Common questions**
- **Is cat litter mat profitable to sell on Amazon United States?**
- The niche generates $6.5M/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Launch it (64/100).
- **How competitive is the cat litter mat niche?**
- 23 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in cat litter mat?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.6%.
- **When does demand for cat litter mat peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat litter mat niche?**
- Listings span $5.63–$31.90; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 13,226 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)