---
title: "Search terms — cat gravy - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-gravy/search-terms"
last_updated: "2026-07-21T20:48:11.717Z"
locale: en
meta:
  description: "Niche score 66/100 · $1.0M/yr market · 490K searches/yr · $15.72 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $1.0M/yr market · 490K searches/yr · $15.72 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — cat gravy - Flapen"
---

# **cat gravy**

**Launch it**

A $1.0M/yr market growing +17.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 78Growth 46Conversion 96Competition 74Returns 100Price range 66Avg price 77Brand share 31Review moat 39Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 490K searches

**Avg price**

**Great****$15.72**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.82–$35.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+17.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,581.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand