---
title: "Products — cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-food/products"
last_updated: "2026-07-21T10:11:32.786Z"
locale: en
meta:
  description: "cat food clears our launch bar: a $78.2M/yr market growing +4.1% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "cat food clears our launch bar: a $78.2M/yr market growing +4.1% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Products — cat food - Flapen"
---

# **cat food**

**Launch it**

A $78.2M/yr market growing +4.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 30Conversion 97Competition 86Returns 100Price range 70Avg price 87Brand share 34Review moat 16Quality gap 21

**Market size**

**Incredible****$78.2M**

$78.2M/yr · 27.5M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.73**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****$4.84–$39.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****20,418.4**

avg incumbent reviews — the moat a new listing must climb