---
title: "cat deterrent indoor — $2.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-deterrent-indoor"
last_updated: "2026-07-20T18:43:15.052Z"
locale: en
meta:
description: "cat deterrent indoor shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "cat deterrent indoor shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "cat deterrent indoor — $2.4M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **cat deterrent indoor**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 21Conversion 87Competition 57Returns 96Price range 84Avg price 91Brand share 61Review moat 24Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.1M searches
**Avg price**
**Great****$21.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.14–$59.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,902.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cat deterrent indoor is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 70/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.1M–$2.7M**
- units × avg price
- **Launch success**
- **50%**
- 10 of 20 new (360d)
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#233**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **24.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 82%
**Open market**
**27%**
- Nature's Miracle43% - LONPAL8% - SINROBO6% - Reatoy6% - Bodhi Dog5% - Anowbo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
30K20KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-deterrent-indoor/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$121K10%$242K15%$364K20%$485K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying**Nature's Miracle**$12.67**4.1★2,588 rev](https://www.amazon.com/dp/B0BVBXJ21Z) [2**Natures Miracle Advanced Platinum Cat Scratch Deterrent Spray 8 Ounces Discourages Destructive Scratching**Nature's Miracle**$8.85**3.7★4,505 rev](https://www.amazon.com/dp/B0B29G9DLG) [3**Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats**Nature's Miracle**$8.14**3.6★2,701 rev](https://www.amazon.com/dp/B09Y2HCBPQ) [4**reatoy Cat Deterrent Spray Cat Deterrent for Furniture Protection Pee Spraying Excessive Scratching & Chewing Everywhere Cat Repellent Indoor and Outdoor Pet-Safe Formula 5.07 Fl Oz**Reatoy**$20.00**4.5★175 rev](https://www.amazon.com/dp/B0H14JNWLJ) [5**Anowbo Cat Deterrent Spray - Cat Deterrent for Furniture Protection Pee Spraying Excessive Chewing & Scratching Everywhere - Use Indoor and Outdoor Pet-Safe Formula 150 ML**Anowbo**$20.15**3.8★46 rev](https://www.amazon.com/dp/B0GY9RST69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TPBEHMZ Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pet**TPBEHMZ**$22.26**22 rev1mo ago](https://www.amazon.com/dp/B0GX8QB1N5) [**LONPAL Advanced Cat Deterrent Spray (Green M)**LONPAL**$12.82**20 rev1mo ago](https://www.amazon.com/dp/B0H2TX4ZFF) [**SINROBO Cat Spray - Natural Safe Cat Spray for Furniture Protection Effective Indoor & Outdoor Training Aid to Stop Pee Spraying Chewing & Scratching**SINROBO**$16.06**23 rev1mo ago](https://www.amazon.com/dp/B0H2S19WXM) [**diloqio Motion Activated Pet Deterrent Spray System for Cats & Dogs Odorless Pet Deterrent Senses Pets Up to 6 Feet Away Friendly & Safe**diloqio**$59.52**101 rev1mo ago](https://www.amazon.com/dp/B0H26JR4XZ) [**KTSAY dsadasda**KTSAY**$17.10**25 rev1mo ago](https://www.amazon.com/dp/B0GWQ7Y1F6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TPBEHMZ Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pet**TPBEHMZ**$22.26**2.8★**▲ 202%**](https://www.amazon.com/dp/B0GX8QB1N5) [**LONPAL Cat Deterrent Spray**LONPAL**$9.89**3.0★**▲ 202%**](https://www.amazon.com/dp/B0GYNNDJBP) [**LONPAL Advanced Cat Deterrent Spray (Green M)**LONPAL**$12.82**2.3★**▲ 200%**](https://www.amazon.com/dp/B0H2TX4ZFF) [**LONPAL Cat Spray**LONPAL**$9.96**2.2★**▲ 200%**](https://www.amazon.com/dp/B0GZZFLHQ7) [**Cat Deterrent Spray 2 Pack Natural Non-Toxic Plant Based Anti-Scratch & Anti-Marking Spray for Cats & Kittens Orange Scent Pet Training Aid Safe for Pets Indoor Outdoor Furniture Protector**TPBEHMZ**$22.80**2.9★**▲ 200%**](https://www.amazon.com/dp/B0GZTHY4T2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Keeps odor down”*
**Quality-Overall**11%
*“Reliable product”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Ease Of Cleaning**5%
*“Cleans well”*
**Ease Of Use**5%
*“Ease of use”*
**Value For Money**5%
*“Money well spent”*
**Spray/Flow**4%
*“The spray is consistent”*
**Pet Friendly**2%
*“works well with my cats”*
**Strength**2%
*“They are sturdy”*
**Scratch Resistance**1%
*“EBPP Stop the Scratch works great”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Does not work very well”*
**Smell**23%
*“Unpleasant Smell”*
**Value For Money**8%
*“and not inexpensive”*
**Spray/Flow**7%
*“Spray doesnt work”*
**Leak-Proof**3%
*“it was just leaking everywhere”*
**Quality-Overall**2%
*“The pumps are also very low quality”*
**Durability**2%
*“Break to easily”*
**Advertised Vs Actual Product**2%
*“False Advertising”*
**Adhesion/Stickiness**2%
*“Way too sticky”*
**Ease Of Cleaning**1%
*“not the best cleaner”*
### **Top return reasons **
**Functionality-Overall**22%
**Smell**15%
**Leak-Proof**13%
**Spray/Flow**13%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Defective Material/Parts**4%
**Sharpness**3%
**Size-Overall**3%
**Escape Proof**2%
## **Common questions**
- **Is cat deterrent indoor profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 35 tracked products. 10 of 20 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the cat deterrent indoor niche?**
- 21 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in cat deterrent indoor?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.8%.
- **When does demand for cat deterrent indoor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cat deterrent indoor niche?**
- Listings span $8.14–$59.52; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 5,903 reviews — the moat a new listing must climb.
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