---
title: "Trend — cat collar - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-collar/trend"
last_updated: "2026-07-21T07:06:54.736Z"
locale: en
meta:
  description: "cat collar clears our launch bar: a $2.1M/yr market growing +12.9% this quarter with returns at 1.8%. Data updated Jul 2026."
  "og:description": "cat collar clears our launch bar: a $2.1M/yr market growing +12.9% this quarter with returns at 1.8%. Data updated Jul 2026."
  "og:title": "Trend — cat collar - Flapen"
---

# **cat collar**

**Launch it**

A $2.1M/yr market growing +12.9% this quarter with returns at 1.8% — clears our launch bar.

Market size 95Growth 41Conversion 34Competition 87Returns 80Price range 77Avg price 34Brand share 96Review moat 24Quality gap 48

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 7.6M searches

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$3.83–$54.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****5,517.98**

avg incumbent reviews — the moat a new listing must climb