---
title: "cat collar — $2.1M/yr Amazon United States Niche, Score 66/100 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-collar"
last_updated: "2026-07-20T17:20:18.098Z"
locale: en
meta:
description: "cat collar clears our launch bar: a $2.1M/yr market growing +12.9% this quarter with returns at 1.8%. Data updated Jul 2026."
"og:description": "cat collar clears our launch bar: a $2.1M/yr market growing +12.9% this quarter with returns at 1.8%. Data updated Jul 2026."
"og:title": "cat collar — $2.1M/yr Amazon United States Niche, Score 66/100 - Flapen"
---
# **cat collar**
**Launch it**
A $2.1M/yr market growing +12.9% this quarter with returns at 1.8% — clears our launch bar.
Market size 95Growth 41Conversion 34Competition 87Returns 80Price range 77Avg price 34Brand share 96Review moat 24Quality gap 48
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 7.6M searches
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$3.83–$54.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,517.98**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat collar is a $2.1M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 30% of demand. Verdict: Launch it — 66/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Launch success**
- **55%**
- 6 of 11 new (360d)
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**62 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**30%**
Top 20: 68%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**66%**
- FYEQYAOU7% - Extodry7% - Giecooh5% - Yizepet5% - Taglory5% - zulinlong5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
175K125K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-collar/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$42K4%$83K6%$125K8%$166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 80 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack Cotton Breakaway Cat Collar Pink Strawberries and White Heart Shaped Pendant Cute Kitten Cat Collar with Bell**FYEQYAOU**$7.94**4.6★2,080 rev](https://www.amazon.com/dp/B0CY5P6B94) [2**12 Pack Reflective-Breakaway Cat Collars with Bells Safety Buckle Kitten Collar with Name Tag Adjustable Ideal for Girl Cats Male Cats Pet Supplies Stuff Accessories(12 Colors & 2 ID Tags)**Extodry**$8.72**4.6★14,293 rev](https://www.amazon.com/dp/B08MC9VXZ6) [3**Giecooh Cat Collars for Boy Cats 2 Pack Breakaway Cotton Kitten Collar with Bells and Removable Charms Cute Dinosaurs Shaped**Giecooh**$6.96**4.6★670 rev](https://www.amazon.com/dp/B0DR6ZB775) [4**Yizepet Cat Collars with Bells Breakaway Kitten Collar Cute Kitty Collar Pet Supplies Accessories**Yizepet**$5.76**4.7★6,169 rev](https://www.amazon.com/dp/B0936DKBL1) [5**Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow**Babole Pet**$8.55**4.7★195 rev](https://www.amazon.com/dp/B0G2443CQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalized Velvet Cat Collar with Bell Custom Engraved Name and Phone Number Adjustable Luxury Kitten Collar Non-Breakaway Secure ID Collar for Cats and Kittens**PAWTURE**$12.00**31 rev4mo ago](https://www.amazon.com/dp/B0GQJNFW3F) [**Personalized Breakaway Cat Collars with Magnetic Quick Release Buckle Custom Engraved Name Tag for Cats (Pure Pink)**AnNengJing**$12.74**92 rev6mo ago](https://www.amazon.com/dp/B0GD58LH1H) [**Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow**Babole Pet**$8.55**195 rev7mo ago](https://www.amazon.com/dp/B0G2443CQG) [**Cat Collars 2 Pack - Soft Cute Breakaway Collar with Bell Adjustable Safety Kitten Collars for Girl & Boy Cats Comfortable Stylish Patterned Print Lightweight (Tribal + Southwest)**BUDKAS**$9.84**134 rev8mo ago](https://www.amazon.com/dp/B0FX14979J) [**12-Pack Safety Release Reflective Cat Collars with Bell - Breakaway Buckle Night Visibility Anti-Hunting Bell - Adjustable Kitten & Adult Cat Collars (12 Multicolor)**Hepplly**$7.01**68 rev8mo ago](https://www.amazon.com/dp/B0FVYD2GVL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)**Beau's Bells**$16.33**4.6★**▲ 339%**](https://www.amazon.com/dp/B07JHCP9VJ) [**Personalized Velvet Cat Collar with Bell Custom Engraved Name and Phone Number Adjustable Luxury Kitten Collar Non-Breakaway Secure ID Collar for Cats and Kittens**PAWTURE**$12.00**4.7★**▲ 317%**](https://www.amazon.com/dp/B0GQJNFW3F) [**Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Medium)**Beau's Bells**$16.85**4.6★**▲ 293%**](https://www.amazon.com/dp/B07GTPW93Z) [**Cat Collar Breakaway HYQHYX Floral Kitten Collar with Bell Cute Cat Collar with Bow for Girl Boy Removable Bowtie**HYQHYX**$5.56**4.5★**▲ 292%**](https://www.amazon.com/dp/B0F245DVNC) [**Babole Pet 2 Pack Pink Cat Collars - Spring Summer Breakaway Cat Collar with Bell Bow and Flower Pendant Adjustable Kitten Collars for Girl Cats Cute Pink Plaid &Bow**Babole Pet**$8.55**4.7★**▲ 238%**](https://www.amazon.com/dp/B0G2443CQG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“the quality felt solid”*
**Value For Money**10%
*“Great Deal”*
**Size-Overall**9%
*“Fit well”*
**Collar Quality**9%
*“Amazing collar”*
**Color**7%
*“Beautiful colors”*
**Comfort-Overall**6%
*“Comfortable for Kitty”*
**Ease Of Use**5%
*“easy to apply”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**4%
*“Cute and durable”*
**Pet Friendly**4%
*“is comfortable for my cat”*
### **What buyers complain about **
**Durability**19%
*“Break easily”*
**Size-Overall**12%
*“Very Long”*
**Functionality-Overall**9%
*“Doesnt really work very well”*
**Allergies**7%
*“Irritating”*
**Quality-Overall**6%
*“Cheap quality”*
**Ease Of Use**5%
*“Extremely hard to open”*
**Value For Money**5%
*“I can only afford this price”*
**Escape Proof**3%
*“Easy to escape from”*
**Smell**2%
*“Product smells like chemicals”*
**Color**2%
*“their a little faded”*
### **Top return reasons **
**Size-Overall**67%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Escape Proof**4%
**Value For Money**3%
**Quality-Overall**2%
**Color**1%
**Ease Of Use**1%
**Defective Material/Parts**1%
**Material Quality**1%
## **Common questions**
- **Is cat collar profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 80 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Launch it (66/100).
- **How competitive is the cat collar niche?**
- 62 brands and 121 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in cat collar?**
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 1.8%.
- **When does demand for cat collar peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cat collar niche?**
- Listings span $3.83–$54.53; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 5,518 reviews — the moat a new listing must climb.
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