---
title: "Cat Carpet Protector for Doorway — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-carpet-protector-for-doorway"
last_updated: "2026-07-22T22:30:47.799Z"
locale: en
meta:
description: "Niche score 39/100 · $73K/yr market · 85K searches/yr · $15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $73K/yr market · 85K searches/yr · $15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cat Carpet Protector for Doorway — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **cat carpet protector for doorway**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 29Conversion 63Competition 13Returns 53Price range 61Avg price 76Brand share 23Review moat 49Quality gap 68
**Avg price**
**Great****$15.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.01–$22.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****1,602.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$73K**
$73K/yr · 85K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, cat carpet protector for doorway is a $73K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jul. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat carpet protector for doorway market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$77K–$93K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**6%**
- Uross53% - Oroonoko15% - THAMIAO13% - KittySmart7% - Panther Armor4% - KARASENO3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-carpet-protector-for-doorway/trend)
## **Top cat carpet protector for doorway search terms**
- **doorway carpet protector from cats**11K/yr-2.4%5.4% conv. - **cat scratch carpet protector**9K/yr+4.0%5.1% conv. - **carpet scratch stopper**6K/yr+17.0%6.0% conv. - **cat carpet scratch stopper**4K/yr+47.5%3.5% conv. - **under door carpet protector cat**6K/yr+7.5%6.4% conv. - **cat doorway carpet protector**4K/yr+30.5%5.2% conv. - **under door cat scratch protector**6K/yr-7.5%4.8% conv. - **doorway carpet protector for cats**3K/yr+20.8%5.9% conv. - **cat carpet protector for doorway**4K/yr+48.8%4.2% conv. - **carpet edge protector from cats**3K/yr+24.9%3.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-carpet-protector-for-doorway/search-terms)
## **Top cat carpet protector for doorway products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$33K60%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Uross Carpet Protector for Pets - Cat Scratch Guard Mat Anti Scratch Under Door Guard Easy to Cut Plastic 3.6FT**Uross**$14.89**4.5★2,398 rev](https://www.amazon.com/dp/B0BRZR7HTD) [2**THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)**THAMIAO**$10.01**4.3★294 rev](https://www.amazon.com/dp/B0D7J4R3P1) [3**Carpet Protector for Pets Cat Carpet Protector Repellent Barrier for Doorway Corner Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Clear 3.6FT-1pack)**Oroonoko**$13.75**4.4★586 rev](https://www.amazon.com/dp/B0BZSFVGBV) [4**KittySmart Carpet Scratch Stopper-Stop Cats from Scratching Carpets at Doorways Instantly-PRECUT to Fit Your Door-Requires No Cutting or Modification-5 Year Warranty-Patented**KittySmart**$22.81**4.5★5,787 rev](https://www.amazon.com/dp/B00D00MXZ2) [5**Uross Carpet Protector for Pets -3.6FT Black Round Corner Plastic Under Door Cat Carpet Protector for Doorway Anti Cat Scratch Carpet Protector Mat Stop Cats from Scratching**Uross**$14.88**4.2★341 rev](https://www.amazon.com/dp/B0D12W82DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Borozo Carpet Protector for Cats & Dogs 3.6 Ft Clear PVC Doorway Mat Heavy Duty Anti Scratch Threshold Protector Non-Slip Pet Damage Guard**Borozo**$19.85**29 rev2mo ago](https://www.amazon.com/dp/B0GQ3SSJQD) [**Carpet Protector for Pets Cat Carpet Protector for Doorway Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Black 3.6FT-1pack)**Oroonoko**$15.93**586 rev1y ago](https://www.amazon.com/dp/B0DFW41QL5) [**THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)**THAMIAO**$10.01**294 rev2y ago](https://www.amazon.com/dp/B0D7J4R3P1) [**Uross Carpet Protector for Pets -3.6FT Black Round Corner Plastic Under Door Cat Carpet Protector for Doorway Anti Cat Scratch Carpet Protector Mat Stop Cats from Scratching**Uross**$14.88**341 rev2y ago](https://www.amazon.com/dp/B0D12W82DG) [**HugsandTails Pet Carpet Protector - Doorway Damage Deterrent and Scratch-Stopper for Cats Dogs and Pets Heavy-Duty PVC Runner Cut to Fit Clear 15 Inches x 48 Inches Made in The USA**HugsandTails**$13.32**830 rev2y ago](https://www.amazon.com/dp/B0CHZ99PK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Borozo Carpet Protector for Cats & Dogs 3.6 Ft Clear PVC Doorway Mat Heavy Duty Anti Scratch Threshold Protector Non-Slip Pet Damage Guard**Borozo**$19.85**4.5★**▲ 291%**](https://www.amazon.com/dp/B0GQ3SSJQD) [**Panther Armor Scratch-Proof Carpet Protector for Pets Plastic Rug Runner and Cover 12.2 x 43 inches Cat Scratch Protector for Doorway Stop Cat from Scratching Door Mat**Panther Armor**$16.79**4.2★**▲ 58%**](https://www.amazon.com/dp/B0CJFP2L3J) [**Carpet Protector for Pets Cat Carpet Protector for Doorway Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Black 3.6FT-1pack)**Oroonoko**$15.93**4.4★**▲ 46%**](https://www.amazon.com/dp/B0DFW41QL5) [**THAMIAO Carpet Protector for cat Dog Anti Scratch Under Door Cat Scratch Protector Mat from Scratching Easy to Cut Non Slip Plastic Carpet Scratch Stopper Cat Scratch Guard Carpet 3.6FT(Clear 1pcs)**THAMIAO**$10.01**4.3★**▲ 11%**](https://www.amazon.com/dp/B0D7J4R3P1) [**Carpet Protector for Pets Cat Carpet Protector Repellent Barrier for Doorway Corner Anti Scratch Under Door Cat Scratch Protector Mat Easy to Cut Plastic Stopper (Clear 3.6FT-1pack)**Oroonoko**$13.75**4.4★**— 8%**](https://www.amazon.com/dp/B0BZSFVGBV)
**~~View all trending →~~**
## **What buyers say about cat carpet protector for doorway**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to Use”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Scratch Resistance**11%
*“It's perfect to keep my cats from scratching furniture”*
**Quality-Overall**10%
*“Good quality, stays in place”*
**Value For Money**6%
*“Worth the money”*
**Durability**6%
*“Very durable”*
**Size-Overall**5%
*“The size was accurate”*
**Adhesion/Stickiness**5%
*“It sticks well”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Thickness**3%
*“This is really good thick quality tape”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Adhesion/Stickiness**12%
*“Very sticky”*
**Thickness**7%
*“The plastic is thick”*
**Value For Money**6%
*“wish it wasnt so expensive”*
**Grip**5%
*“It does not hook, connect, or grip the carpet”*
**Ease Of Use**4%
*“wasn't super easy either”*
**Functionality-Overall**4%
*“Does not work”*
**Color**4%
*“Do not like the color”*
**Smell**3%
*“Smells so bad”*
**Durability**2%
*“My cats tore it off within hours”*
### **Top return reasons **
**Size-Overall**55%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Material Quality**3%
**Thickness**2%
**Defective Material/Parts**2%
**Grip**2%
**Value For Money**2%
**Color**1%
## **Common questions**
- **Is cat carpet protector for doorway profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cat carpet protector for doorway niche?**
- 8 brands and 10 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cat carpet protector for doorway?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 2.9%.
- **When does demand for cat carpet protector for doorway peak?**
- Demand peaks in May–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the cat carpet protector for doorway niche?**
- Listings span $10.01–$22.81; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)