---
title: "Search terms — cat calming treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-calming-treats/search-terms"
last_updated: "2026-07-21T20:58:51.819Z"
locale: en
meta:
  description: "Niche score 67/100 · $991K/yr market · 555K searches/yr · $16.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $991K/yr market · 555K searches/yr · $16.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — cat calming treats - Flapen"
---

# **cat calming treats**

**Launch it**

A $991K/yr market growing +10.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 77Growth 38Conversion 90Competition 34Returns 100Price range 62Avg price 79Brand share 64Review moat 44Quality gap 96

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.62**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$991K**

$991K/yr · 555K searches

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.48–$33.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,128.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+10.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse