---
title: "Trend — cat calming spray - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-calming-spray/trend"
last_updated: "2026-07-21T20:45:22.432Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.1M/yr market · 452K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.1M/yr market · 452K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cat calming spray - Flapen"
---

# **cat calming spray**

**Worth a look**

Shows searches that convert (12.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 80Growth 33Conversion 95Competition 0Returns 95Price range 69Avg price 89Brand share 0Review moat 22Quality gap 78

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.59**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 452K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$8.93–$28.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,700.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand