---
title: "Cat Broth — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-broth"
last_updated: "2026-07-21T17:37:06.782Z"
locale: en
meta:
description: "Niche score 67/100 · $1.5M/yr market · 775K searches/yr · $16.36 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $1.5M/yr market · 775K searches/yr · $16.36 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cat Broth — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **cat broth**
**Launch it**
A $1.5M/yr market growing +4.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 87Growth 31Conversion 95Competition 64Returns 100Price range 58Avg price 78Brand share 46Review moat 59Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 775K searches
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,124.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.82–$29.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cat broth is a $1.5M/yr Amazon United States market (775K searches/yr). The top 5 brands hold 77% of demand. Verdict: Launch it — 67/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat broth market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**17%**
- Fancy Feast39% - Caru13% - Made by Nacho10% - INABA9% - Solid Gold7% - Applaws6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cat-broth/trend)
## **Top cat broth search terms**
- **cat broth**154K/yr+8.8%9.0% conv. - **bone broth for cats**109K/yr-5.9%5.3% conv. - **broth for cats**78K/yr+5.4%6.0% conv. - **fancy feast broths**67K/yr-4.6%20.0% conv. - **fancy feast broths for cats**51K/yr+3.0%20.7% conv. - **cat bone broth**44K/yr+13.7%5.6% conv. - **cat broths for indoor cats**37K/yr+11.5%7.5% conv. - **cat food broth**40K/yr+13.2%5.8% conv. - **fancy feast broth**32K/yr-1.1%19.8% conv. - **chicken broth for cats**29K/yr-1.4%7.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cat-broth/search-terms)
## **Top cat broth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$76K10%$152K15%$228K20%$304K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 30 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purina Fancy Feast Lickable Wet Cat Food Broth Complement Classics Collection Variety Pack - (Pack of 12) 1.4 oz. Pouches**Fancy Feast**$12.56**4.6★7,623 rev](https://www.amazon.com/dp/B00TNL1LMS) [2**Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches**Fancy Feast**$12.96**4.7★2,386 rev](https://www.amazon.com/dp/B08RQJ96H9) [3**Caru - Daily Dish Chicken Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack**Caru**$4.82**3.7★3,380 rev](https://www.amazon.com/dp/B086STNMD3) [4**Applaws Bone Broth Fish & Chicken Variety 12-Pack Lickable Wet Cat Food Topper High Protein Limited Ingredient Grain Free No Artificial Additives (12 x 3 oz Resealable Spout Pouches)**Applaws**$12.18**4.6★193 rev](https://www.amazon.com/dp/B0DQX1LLTH) [5**INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety**INABA**$13.01**4.7★715 rev](https://www.amazon.com/dp/B0CL12R2HX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Instinct Bone Broth Meal Topper for Cats Human Grade - Cage-Free Chicken 16 oz. Pouch**Instinct**$9.35**17 rev4mo ago](https://www.amazon.com/dp/B0GMGJGM9D) [**Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Turkey**Made by Nacho**$6.80**152 rev8mo ago](https://www.amazon.com/dp/B0FXJKZ1LV) [**Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Chicken**Made by Nacho**$6.26**165 rev1y ago](https://www.amazon.com/dp/B0FBX29NBW) [**Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food 11 oz. (Pack of 4) Variety Pack**Made by Nacho**$26.88**61 rev1y ago](https://www.amazon.com/dp/B0F8PJG6XJ) [**Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. (Pack of 4) Chicken**Made by Nacho**$26.29**165 rev1y ago](https://www.amazon.com/dp/B0DQLTP944)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Instinct Bone Broth Meal Topper for Cats Human Grade - Cage-Free Chicken 16 oz. Pouch**Instinct**$9.35**4.2★**▲ 235%**](https://www.amazon.com/dp/B0GMGJGM9D) [**Made by Nacho Bone & Joint Support Meal Topper Cage-Free Chicken Puree with Bone Broth Cat Food Topper Hydration and Flavor Immune Support 1.4 oz Each 18 Count**Made by Nacho**$23.50**4.7★**▲ 204%**](https://www.amazon.com/dp/B0C6BYGSFH) [**Made by Nacho Bone Broth Cat Food Topper for Hydration and Picky Eaters - Add Protein and Flavor to Your Dry Cat Food Supports Optimal Nutrition Digestion Skin & Coat 11 oz. Chicken**Made by Nacho**$6.26**3.9★**▲ 150%**](https://www.amazon.com/dp/B0FBX29NBW) [**INABA Churu Broth for Cats Creamy Pure Side Dish Pouch 1.05 oz Pouches 15 Pouches Total Chicken Variety**INABA**$12.80**4.4★**▲ 136%**](https://www.amazon.com/dp/B0DJ1N71NB) [**INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken and Tuna Variety**INABA**$13.02**4.4★**▲ 105%**](https://www.amazon.com/dp/B0CL1K1SK7)
**~~View all trending →~~**
## **What buyers say about cat broth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**45%
*“Cats Love It”*
**Taste-Overall**8%
*“I love the taste”*
**Moist/Dry**7%
*“Keeps cats hydrated”*
**Quality-Overall**7%
*“Good quality”*
**Flavor**6%
*“What I like the most is the good variety of flavors”*
**Value For Money**6%
*“it is very affordable”*
**Ease Of Use**2%
*“Easy to open”*
**Smell**2%
*“I love that it doesnt smell horrible”*
**Advertised Vs Actual Product**1%
*“Works as advertised great for my cat”*
**Ingredients-Overall**1%
*“Not sure what in this food did it since it's pretty simple and clean ingredients”*
### **What buyers complain about **
**Value For Money**23%
*“Little expensive”*
**Smell**16%
*“It smells not that pleasant”*
**Indigestion**9%
*“diarrhea”*
**Taste-Overall**8%
*“because apparently chicken is far too boring for their taste pallets”*
**Ingredients-Overall**4%
*“No added ingredients that disagree with my Dogs”*
**Ease Of Chewing/Swallowing**4%
*“had a really hard time eating”*
**Ease Of Use**3%
*“its difficult to get all of the food out”*
**Moist/Dry**2%
*“the dry food is just terrible horrible ingredients”*
**Flavor**2%
*“My kittens did not like the chicken nacho bone broth flavor”*
**Size-Overall**2%
*“Small”*
### **Top return reasons **
**Value For Money**21%
**Flavor**16%
**Leak-Proof**10%
**Advertised Vs Actual Product**10%
**Size-Overall**6%
**Smell**6%
**Taste-Overall**5%
**Ingredients-Overall**5%
**Texture/Consistency-Overall**4%
**Color**3%
## **Common questions**
- **Is cat broth profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Launch it (67/100).
- **How competitive is the cat broth niche?**
- 14 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in cat broth?**
- Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
- **When does demand for cat broth peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cat broth niche?**
- Listings span $4.82–$29.26; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.
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