---
title: "Search terms — cat advent calendar 2022 - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cat-advent-calendar-2022/search-terms"
last_updated: "2026-07-21T21:46:06.481Z"
locale: en
meta:
  description: "Niche score 51/100 · $27K/yr market · 129K searches/yr · $20.10 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $27K/yr market · 129K searches/yr · $20.10 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cat advent calendar 2022 - Flapen"
---

# **cat advent calendar 2022**

**Worth a look**

Shows a thin review moat (108 avg reviews), but a small market ($27K/yr) keeps it on the watch list.

Market size 7Growth 26Conversion 13Competition 40Returns 89Price range 87Avg price 88Brand share 74Review moat 95Quality gap 89

**Review moat**

**Great****107.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.10**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.18–$30.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$27K**

$27K/yr · 129K searches