---
title: "Cage — $335K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/cage"
last_updated: "2026-07-21T17:35:56.356Z"
locale: en
meta:
description: "Niche score 29/100 · $335K/yr market · 372K searches/yr · $72.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $335K/yr market · 372K searches/yr · $72.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cage — $335K/yr Amazon US Niche (2026) - Flapen"
---
# **cage**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 30Conversion 16Competition 8Returns 24Price range 28Avg price 85Brand share 12Review moat 8Quality gap 40
**Avg price**
**Great****$72.66**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$335K**
$335K/yr · 372K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$19.56–$303.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****35,029.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cage is a $335K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 29/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cage market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$363K–$436K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- WICTTISPOSI60% - MidWest Homes for Pets15% - ULTRA FUEGO10% - VISCOO5% - Sweetcrispy5% - Amazon Basics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
10K6K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/cage/trend)
## **Top cage search terms**
- **cage**272K/yr+2.8%0.1% conv. - **small dog crates 5-10 pounds**35K/yr-1.1%1.3% conv. - **jaula**15K/yr+19.2%0.0% conv. - **24 inch crate**9K/yr+42.3%2.6% conv. - **xs dog crate**12K/yr-9.0%2.0% conv. - **18 inch dog crate**8K/yr-5.2%2.3% conv. - **small wire dog crate**5K/yr+76.1%1.5% conv. - **xsmall dog crate**6K/yr-1.4%2.0% conv. - **22 inch dog crate**5K/yr+6.4%0.2% conv. - **tiny dog crate**4K/yr+5.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/cage/search-terms)
## **Top cage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$67K40%$134K60%$201K80%$268K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net**WICTTISPOSI**$69.14**4.1★207 rev](https://www.amazon.com/dp/B0FPLPLHZG) [2**MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble**MidWest Homes for Pets**$22.19**4.7★111,630 rev](https://www.amazon.com/dp/B000OXAER2) [3**ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym**ULTRA FUEGO**$303.84**4.6★1,072 rev](https://www.amazon.com/dp/B0BFQVVFB7) [4**VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence**VISCOO**$30.37**4.2★1,914 rev](https://www.amazon.com/dp/B0CLGPX16G) [5**Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel**Sweetcrispy**$19.56**4.6★873 rev](https://www.amazon.com/dp/B0GGS7FV63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel**Sweetcrispy**$19.56**873 rev6mo ago](https://www.amazon.com/dp/B0GGS7FV63) [**Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net**WICTTISPOSI**$69.14**207 rev10mo ago](https://www.amazon.com/dp/B0FPLPLHZG) [**VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence**VISCOO**$30.37**1,914 rev2y ago](https://www.amazon.com/dp/B0CLGPX16G) [**ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym**ULTRA FUEGO**$303.84**1,072 rev3y ago](https://www.amazon.com/dp/B0BFQVVFB7) [**Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black**Amazon Basics**$30.31**17,879 rev4y ago](https://www.amazon.com/dp/B09G4C8PNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym**ULTRA FUEGO**$303.84**4.6★**▲ 74%**](https://www.amazon.com/dp/B0BFQVVFB7) [**Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net**WICTTISPOSI**$69.14**4.1★**▲ 62%**](https://www.amazon.com/dp/B0FPLPLHZG) [**Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel**Sweetcrispy**$19.56**4.6★**▲ 48%**](https://www.amazon.com/dp/B0GGS7FV63) [**Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black**Amazon Basics**$30.31**4.7★**▼ 29%**](https://www.amazon.com/dp/B09G4C8PNB) [**VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence**VISCOO**$30.37**4.2★**▼ 47%**](https://www.amazon.com/dp/B0CLGPX16G)
**~~View all trending →~~**
## **What buyers say about cage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“it is a good quality cage”*
**Value For Money**12%
*“Good for the price”*
**Size-Overall**11%
*“Good Size”*
**Strength**9%
*“It's very sturdy”*
**Assembly/Installation**7%
*“It was very easy to put together”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Durability**4%
*“feels very durable”*
**Pet Friendly**3%
*“Great for my pug puppy”*
**Ease Of Cleaning**3%
*“Easy cleaning”*
### **What buyers complain about **
**Size-Overall**14%
*“To small”*
**Strength**11%
*“A little flimsy”*
**Quality-Overall**10%
*“Poor Quality Mat”*
**Assembly/Installation**8%
*“Frustrating assembly”*
**Durability**6%
*“Falls apart easily”*
**Product Condition**4%
*“it looks like it has been previously used”*
**Water Resistance**3%
*“The waterproof mat is NOT good for bunnies”*
**Instructions/User Manual/Troubleshooting**3%
*“the instructions were a little intimidating”*
**Value For Money**2%
*“Was a little wary about this product because of the price”*
**Functionality-Overall**2%
*“so its not quite functional for collecting the balls”*
### **Top return reasons **
**Size-Overall**79%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Escape Proof**2%
**Strength**2%
**Locking Mechanism**1%
**Product Condition**1%
**Assembly/Installation**1%
**Functionality-Overall**1%
## **Common questions**
- **Is cage profitable to sell on Amazon United States?**
- The niche generates $335K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the cage niche?**
- 6 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cage?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 6.3% — above our launch gate.
- **When does demand for cage peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cage niche?**
- Listings span $19.56–$303.84; the average listing price is $72.66 (sweet spot $15–$100). The average incumbent carries 35,029 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)