---
title: "Search terms — burts bees dog - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/burts-bees-dog/search-terms"
last_updated: "2026-07-21T22:06:44.558Z"
locale: en
meta:
  description: "Niche score 50/100 · $91K/yr market · 62K searches/yr. A deep review moat (21,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $91K/yr market · 62K searches/yr. A deep review moat (21,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — burts bees dog - Flapen"
---

# **burts bees dog**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (21,160 avg reviews) keeps it on the watch list.

Market size 23Growth 34Conversion 80Competition 37Returns 99Price range 66Avg price 81Brand share 45Review moat 16Quality gap 53

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.57**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.75–$35.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$91K**

$91K/yr · 62K searches

**Review moat**

**Bad****21,159.75**

avg incumbent reviews — the moat a new listing must climb