---
title: "Burts Bees Dog — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/burts-bees-dog"
last_updated: "2026-07-21T19:34:53.758Z"
locale: en
meta:
description: "Niche score 50/100 · $91K/yr market · 62K searches/yr. A deep review moat (21,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $91K/yr market · 62K searches/yr. A deep review moat (21,160 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burts Bees Dog — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees dog**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (21,160 avg reviews) keeps it on the watch list.
Market size 23Growth 34Conversion 80Competition 37Returns 99Price range 66Avg price 81Brand share 45Review moat 16Quality gap 53
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$17.57**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.75–$35.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$91K**
$91K/yr · 62K searches
**Review moat**
**Bad****21,159.75**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burts bees dog is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees dog market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$88K–$105K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- Palmer's30% - Chew + Heal Labs16% - Zesty Paws15% - Warren London10% - BARK&SPARK8% - Native Pet4% - Open — no brand owns it (6 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/burts-bees-dog/trend)
## **Top burts bees dog search terms**
- **dog dry skin**31K/yr-3.8%6.3% conv. - **dry skin for dogs**7K/yr+46.2%7.6% conv. - **anti itch for dogs dry skin**2K/yr>1,000%0.3% conv. - **dry skin treatment for dogs**3K/yr+13.7%6.3% conv. - **dry skin dogs**4K/yr-6.8%9.6% conv. - **dry flaky skin treatment for dogs**4K/yr-59.9%5.3% conv. - **dry skin dog**3K/yr-7.6%8.2% conv. - **dry skin on dogs**2K/yr+0.4%7.0% conv. - **dry skin relief for dog**6K/yr-47.5%4.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/burts-bees-dog/search-terms)
## **Top burts bees dog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers for Pets Cocoa Butter Formula Dry Skin Relief Spray for Dogs Direct Spray-On Lotion with Vitamin E to Soothe Dry and Itchy Skin No-Mess Application 8 Fl Oz**Palmer's**$6.14**4.5★1,784 rev](https://www.amazon.com/dp/B08PDMBCK2) [2**Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz**Zesty Paws**$16.72**4.5★69,762 rev](https://www.amazon.com/dp/B0CXKNLKMX) [3**Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Pet Fur Dandruff | Made in USA | Guava 8oz**Warren London**$15.58**4.5★16,502 rev](https://www.amazon.com/dp/B004R56XBY) [4**Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement**Chew + Heal Labs**$9.51**4.6★4,305 rev](https://www.amazon.com/dp/B0D3FDZRJ7) [5**BARK&SPARK Omega 3 for Dogs - 180 Fish Oil Treats for Dog Shedding Skin Allergy Chews Itch Relief Hot Spots Treatment - Joint Health - Skin and Coat Supplement - EPA & DHA Fatty Acids - Salmon Oil**BARK&SPARK**$22.98**4.3★12,733 rev](https://www.amazon.com/dp/B08QSK1CYF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement**Chew + Heal Labs**$9.51**4,305 rev2y ago](https://www.amazon.com/dp/B0D3FDZRJ7) [**Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz**Zesty Paws**$16.72**69,762 rev2y ago](https://www.amazon.com/dp/B0CXKNLKMX) [**Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 32oz**Zesty Paws**$35.34**69,762 rev2y ago](https://www.amazon.com/dp/B0CVNQCWMM) [**Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA**Chew + Heal Labs**$12.99**1,937 rev2y ago](https://www.amazon.com/dp/B0CQPP5XQ6) [**Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz**Arm & Hammer**$4.75**3,439 rev3y ago](https://www.amazon.com/dp/B0BPJZ5GDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dog Allergy Relief Immunity Chews - Paw Licking Itching & Seasonal Allergies - with Colostrum Probiotics Turmeric & Salmon Oil - Vet Recommended Anti-Itch Supplement for Dogs (Salmon 90 Ct)**Pet Honesty**$31.28**4.1★**▲ 315%**](https://www.amazon.com/dp/B07KNFKHXH) [**Native Pet Omega 3 Fish Oil for Dogs & Cats Wild Alaskan Salmon Oil for Dogs Skin and Coat Supports Joints Heart & Shedding Fast-Absorbing Omega 3 6 9 Liquid Supplement 8oz**Native Pet**$15.47**4.4★**▲ 75%**](https://www.amazon.com/dp/B08R589VZ2) [**Omega 3 Fish Oil for Dogs (180 Ct) - Skin & Coat Chews - Dry & Itchy Skin Relief + Allergy Support - Shiny Coats - EPA&DHA Fatty Acids - Natural Salmon Oil Chews Promotes Heart Hip & Joint Support**GOODGROWLIES**$23.10**4.4★**▲ 56%**](https://www.amazon.com/dp/B09KCRGG2H) [**Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement**Chew + Heal Labs**$9.51**4.6★**▲ 50%**](https://www.amazon.com/dp/B0D3FDZRJ7) [**Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz**Arm & Hammer**$4.75**4.2★**▲ 49%**](https://www.amazon.com/dp/B0BPJZ5GDD)
**~~View all trending →~~**
## **What buyers say about burts bees dog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**18%
*“Good for dog”*
**Quality-Overall**12%
*“Excellent product”*
**Allergies**12%
*“Helps with allergies”*
**Smell**11%
*“Great smell”*
**Taste-Overall**7%
*“My dogs love the taste”*
**Soft Feel**6%
*“Buttery soft”*
**Value For Money**5%
*“Good price”*
**Moist/Dry**3%
*“Very moisturizing”*
**Brightness/Shine/Glow**3%
*“with a perfect shine”*
**Advertised Vs Actual Product**2%
*“Better Than Expected”*
### **What buyers complain about **
**Allergies**24%
*“red itchy skin in general”*
**Smell**14%
*“Bad smell”*
**Leak-Proof**11%
*“it leaks”*
**Functionality-Overall**5%
*“Doesn't work”*
**Indigestion**5%
*“Causes vomiting”*
**Value For Money**4%
*“A bit pricey”*
**Taste-Overall**3%
*“I think it tastes gross personally”*
**Size-Overall**3%
*“Very small bottle”*
**Moist/Dry**2%
*“very drying”*
**Ease Of Use**1%
*“Can't use it”*
### **Top return reasons **
**Smell**19%
**Size-Overall**14%
**Functionality-Overall**13%
**Value For Money**11%
**Leak-Proof**11%
**Advertised Vs Actual Product**11%
**Spray/Flow**4%
**Moist/Dry**3%
**Ingredients-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is burts bees dog profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 16 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the burts bees dog niche?**
- 12 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in burts bees dog?**
- Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.2%.
- **When does demand for burts bees dog peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the burts bees dog niche?**
- Listings span $4.75–$35.34; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 21,160 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)