---
title: "Bunny Stuffed Animal — $897K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/bunny-stuffed-animal"
last_updated: "2026-08-09T05:26:07.057Z"
locale: en
meta:
description: "Niche score 54/100 · $897K/yr market · 3.0M searches/yr · $17.77 avg price. Soft demand (-69.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $897K/yr market · 3.0M searches/yr · $17.77 avg price. Soft demand (-69.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bunny Stuffed Animal — $897K/yr Amazon US Niche (2026) - Flapen"
---
# **bunny stuffed animal**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-69.7% this quarter) keeps it on the watch list.
Market size 76Growth 0Conversion 21Competition 76Returns 81Price range 82Avg price 82Brand share 87Review moat 33Quality gap 23
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.00–$57.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$897K**
$897K/yr · 3.0M searches
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Okay****3,235.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-69.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bunny stuffed animal is a $897K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny stuffed animal market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,290**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**321**
**Top-5 brand share**
**48%**
Top 20: 89%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**47%**
- Best Pet Supplies14% - Aurora13% - Melissa & Doug8% - WEIGEDU7% - Zloeoa6% - TCBunny5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.7% search growth over the last 90 days.
600K400KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/bunny-stuffed-animal/trend)
## **Top bunny stuffed animal search terms**
- **bunny**752K/yr-50.2%0.3% conv. - **bunny stuffed animal**581K/yr-68.8%1.4% conv. - **bunny plush**306K/yr-55.5%0.7% conv. - **stuffed bunny**292K/yr-79.0%2.0% conv. - **bunnies**104K/yr-78.0%0.2% conv. - **rabbit plush**53K/yr-40.9%0.6% conv. - **rabbit stuffed animal**58K/yr-51.6%1.6% conv. - **plush bunny**89K/yr-81.8%1.1% conv. - **stuffed animal bunny**46K/yr-41.5%1.1% conv. - **stuffed bunny plush**80K/yr-82.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/bunny-stuffed-animal/search-terms)
## **Top bunny stuffed animal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$36K8%$72K12%$108K16%$144K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Best Pet Supplies Interactive Squeaky Dog Chew Toy Ideal Dog Toys for Chewers Small Medium & Large Dogs and Fetch Lovers - Bunny (Beige) Large**Best Pet Supplies**$9.04**4.3★51,431 rev](https://www.amazon.com/dp/B0CKY41931) [2**Melissa & Doug Burrow Bunny Stuffed Animal Plushie with Big Feet Floppy Ears & Fluffy Tail Adorable Pretend Play Toddler Toys for Girls & Boys 3+**Melissa & Doug**$16.05**4.7★20,796 rev](https://www.amazon.com/dp/B004N7NFSK) [3**WEIGEDU Bunny Rabbit Stuffed Animals Plush Toys**WEIGEDU**$22.99**4.5★694 rev](https://www.amazon.com/dp/B0D89TWVPB) [4**Zloeoa Bunny Stuffed Animal Plush Interactive Electronic Pet Hopping Bunny Toy Realistic Stuffed Easter Bunny Rabbit with Sounds and Movements Animated Walking Wiggle Ears Twitch Nose (Brown&White)**Zloeoa**$21.38**4.2★160 rev](https://www.amazon.com/dp/B0GF2V6WMQ) [5**Aurora Realistic Miyoni Angora Bunny Grey Stuffed Animal - Lifelike Detail - Cherished Companionship - Gray 7.5 Inches**Aurora**$13.30**4.8★927 rev](https://www.amazon.com/dp/B07HHWJ5F4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HuanHengOn Plush Bunny Bag Charm Soft Rabbit Keychain Key Ring Beige**HuanHengOn**$11.42**12 rev2mo ago](https://www.amazon.com/dp/B0H1R5FGDD) [**Zloeoa Bunny Stuffed Animal Plush Interactive Electronic Pet Hopping Bunny Toy Realistic Stuffed Easter Bunny Rabbit with Sounds and Movements Animated Walking Wiggle Ears Twitch Nose (Brown&White)**Zloeoa**$21.38**160 rev6mo ago](https://www.amazon.com/dp/B0GF2V6WMQ) [**okegztoa Floral Bunny Stuffed Animal Cream French Style Blossom Romantic Rabbit Plush Toy Easter Stuffers Birthday Gifts Girlfriend Kids Party Favors Home Aesthetic Bedroom Decoration 8.7 Inch 9.5 oz**okegztoa**$22.06**31 rev8mo ago](https://www.amazon.com/dp/B0FY4PF7QJ) [**Drecage Girls Toddler Slippers Boys House Shoes for Big Kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 2-3 Big Kid**Drecage**$17.82**950 rev1y ago](https://www.amazon.com/dp/B0FH9VQ883) [**Drecage Girls Toddler Slippers Boys House Shoes for Big kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 1-1.5 Big kid**Drecage**$17.53**950 rev1y ago](https://www.amazon.com/dp/B0FHB6Z6Z5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HuanHengOn Plush Bunny Bag Charm Soft Rabbit Keychain Key Ring Beige**HuanHengOn**$11.42**3.9★**▲ 486%**](https://www.amazon.com/dp/B0H1R5FGDD) [**Drecage Girls Toddler Slippers Boys House Shoes for Big kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 1-1.5 Big kid**Drecage**$17.53**4.8★**▲ 482%**](https://www.amazon.com/dp/B0FHB6Z6Z5) [**Drecage Girls Toddler Slippers Boys House Shoes for Big Kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 2-3 Big Kid**Drecage**$17.82**4.8★**▲ 478%**](https://www.amazon.com/dp/B0FH9VQ883) [**okegztoa Floral Bunny Stuffed Animal Cream French Style Blossom Romantic Rabbit Plush Toy Easter Stuffers Birthday Gifts Girlfriend Kids Party Favors Home Aesthetic Bedroom Decoration 8.7 Inch 9.5 oz**okegztoa**$22.06**4.9★**▲ 303%**](https://www.amazon.com/dp/B0FY4PF7QJ) [**Lucift Bunny Keychain with Box Bunny Keychain with Tin Bun-ny Handmade Soft for Christmas Gifts Bags and Keys(Pink)**Lucift**$13.55**4.4★**▲ 193%**](https://www.amazon.com/dp/B0DFXVHK3R)
**~~View all trending →~~**
## **What buyers say about bunny stuffed animal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“It's very soft”*
**Quality-Overall**14%
*“The quality looked well-made”*
**Gifting Purpose**9%
*“Adorable Gift”*
**Fun/Entertainment Experience**8%
*“A fun gift”*
**Size-Overall**6%
*“Exact size”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**4%
*“Good deal”*
**Pet Friendly**3%
*“My dog loves it”*
**Durability**2%
*“durable materials”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Quality-Overall**14%
*“Not the quality it presented as”*
**Size-Overall**14%
*“Bigger than expected”*
**Durability**12%
*“Falling apart”*
**Advertised Vs Actual Product**11%
*“Does not look like pic”*
**Smell**5%
*“Stinky”*
**Value For Money**4%
*“Not worth the price”*
**Hard Feel**4%
*“Body very stiff”*
**Color**4%
*“The color is bland”*
**Stitch/Finish/Polish**2%
*“sewn into the seams”*
**Noise Level**2%
*“Too loud”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**13%
**Quality-Overall**8%
**Value For Money**7%
**Material Quality**4%
**Color**3%
**Stitch/Finish/Polish**3%
**Smell**3%
**Hard Feel**3%
**Feet Fit**2%
## **Common questions**
- **Is bunny stuffed animal profitable to sell on Amazon United States?**
- The niche generates $897K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -69.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bunny stuffed animal niche?**
- 32 brands and 321 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in bunny stuffed animal?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.7%.
- **When does demand for bunny stuffed animal peak?**
- Demand peaks in Mar–Apr–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the bunny stuffed animal niche?**
- Listings span $7.00–$57.66; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.
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